Vertica Fitness^®

Health & Wellness • Year: 2025

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What Is Vertica Fitness?

Vertica Fitness offers a pole fitness exercise studio. The operational model is a brick-and-mortar studio location. It serves the general public (B2C) and its core service is providing pole fitness exercise classes and related studio services.

Vertica Fitness Franchise: Pros and Cons

A key strength is a Territory Protection Score of 73 (top 10% in health & wellness) and a low $19,950 initial franchise fee (bottom 10%), which secures protected markets and more cash for build-out, but a major risk is no on-site training-unusual versus about 91% of peers-so you'll need to fund or manage training yourself.

Pros

Territory Protection Score of 73 is well above what's typical in health & wellness (top 10%), giving you a strong protected zone against nearby franchise openings.

The $19,950 initial franchise fee is well below what's typical in health & wellness (bottom 10%), leaving you with more cash on hand for build-out and working capital.

Zero disclosed lawsuits, zero government penalties, zero franchisor enforcement actions and zero franchisee-initiated judgments or settlements are all well below typical in this sector, indicating a clean legal and operational record that reduces legal distractions for operators.

Cons

No on-site training is provided, which is unusual for health & wellness brands (about 91% provide on-site training), so you'll need to handle launch training and operational ramp-up internally or pay for external training resources.

The franchisor's on-site support model is atypical (the absence of the common paid on-site support structure seen in ~86% of peers), which can translate into less predictable or less structured field support during opening and early operations.

Lawsuits & Legal Risk

100

Excellent

Vertica Fitness reported no material legal proceedings,

Territory Protection

73/100

Excellent

Vertica Fitness grants an exclusive, protected territory defined by zip codes or natural/political boundaries, not tied to performance contingencies. The franchisor retains rights to sell via e-commerce/alternative channels, offer different-trademark products, and develop nearby units, and relocation is allowed with approval and a $5,000 fee.

Training & Support

36/100

NORMAL

The brand provides a targeted 52-hour training curriculum designed to prepare two staff members for launch. On-site training is not provided, and franchisees are responsible for travel and living expenses associated with training.

Unit Growth Analysis

This franchise expanded from 2 units in 2023 to 5 in 2024 and 7 in 2025, so unit counts are increasing but growth is decelerating: YoY growth fell from 150% (2023→2024) to 40% (2024→2025) and net unit adds declined from +3 to +2. For investors this signals a healthy early-stage rollout with continued expansion but waning momentum-monitor whether absolute unit additions rebound, since percentage growth will naturally compress as the base grows.

How Much Does It Cost to Open a Vertica Fitness Franchise?

Opening a Vertica Fitness franchise requires a total initial investment of $194,400 to $324,275, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$194,400

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$324,275

Minimum Investment Breakdown

Franchise Fee$59,950

Real Estate$53,500

Equipment & Assets$42,950

Reserves$10,000

Training$500

Other$27,500

Maximum Investment Breakdown

Franchise Fee$59,950

Real Estate$130,000

Equipment & Assets$73,525

Reserves$20,000

Training$4,000

Other$36,800

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do Vertica Fitness Franchise Owners Make?

Vertica Fitness franchise locations reported average gross sales of $269,444 and median gross sales of $319,412 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$269,444

Median Gross Sales:

$319,412

High Gross Sales:

$445,302

Low Gross Sales:

$78,153

Sample Size:

Audit Status:

Unaudited

Franchise vs Corporate Performance: The franchised sample (five outlets) had an average 2024 gross sales of 269,444 and a median of 319,412, while the company/affiliate outlets provide detailed expense and adjusted net profit figures, indicating the franchisor reports earnings more fully for its company-owned locations than for franchisees.

Performance Variability Analysis: Franchisee 2024 gross sales ranged widely from 78,153 to 445,302, with the middle value (median) at 319,412, showing substantial variability likely influenced by differing opening dates and limited operating months.

Data Scope and Limitations: The franchised dataset is small (five outlets) and many did not operate for the full year, expense details (and audited status) are only provided for two affiliate outlets, so results may not represent typical full-year franchise performance.

Frequently Asked Questions

Is Vertica Fitness a good franchise to own?

Whether Vertica Fitness is a good franchise depends on your goals, experience, and local market. Key factors from the 2025 FDD: Vertica Fitness operates 7 locations, received a legal risk score of 100/100, a training and support score of 36/100. Financial performance data is disclosed in Item 19. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.

Is a Vertica Fitness franchise worth the investment?

The value of a Vertica Fitness franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $194,400 to $324,275. Vertica Fitness disclosed average gross sales of $269,444 in 2025. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.

How long does it take to break even with a Vertica Fitness franchise?

Break-even timelines for Vertica Fitness franchises are not disclosed in the 2025 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.

Is Vertica Fitness a franchise or a corporate-owned business?

As of the 2025 FDD, Vertica Fitness operates 5 franchised locations and 2 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.

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