Privacy & Data Policy

1. The ZeeReport Data Philosophy

ZeeReport is a Data as a Service (DaaS) platform built for the independent prospective franchisee. We operate as a data custodian, balancing the need for strict user privacy with our mission to create a transparent, data-driven franchise marketplace.

2. Tripartite Data Taxonomy

To provide operational latitude, we distinguish between three categories of data, each governed by different rights:

Customer Content

This is the Personal Information (PII) you provide during an Inquiry Action, including your name, email, phone, and mailing address. You own this data; we process it only to facilitate your requested connections.

Usage & Telemetry Data

This includes metadata generated by your interaction with ZeeReport, such as login times, clickstreams, and feature usage. ZeeReport owns this “Service Data” and uses it as a Data Controller for site administration and security.

Derived & Aggregated Data

This includes the statistical insights, benchmarks, and proprietary scores (e.g., “Franchise Failure Risk Score™”) generated by processing the above categories. ZeeReport owns all right, title, and interest in Derived Data.

3. “Inquiry Actions” and One-to-One Consent

ZeeReport facilitates direct connections through “Inquiry Actions.” These are platform actions—such as clicking buttons labeled “I'm Interested,” “Contact the Company,” “Request Information,” or similar—where you request to be contacted by a franchisor.

Specific Entity Consent

Engaging in an Inquiry Action provides express, one-to-one consent for ZeeReport to transmit your Customer Content exclusively to the single franchisor featured on that specific report at that moment.

Record of Consent

We log these actions to provide a “clean chain of title” and verification for our lead generation partners.

4. Ownership of Analytics and the “Data Flywheel”

De-Identification Gateway

You agree that ZeeReport may process Customer Content and Usage Data to create “Aggregated Statistics”.

Proprietary Assets

All right, title, and interest in Aggregated Statistics and Derived Data belong solely to ZeeReport.

Commercialization

ZeeReport reserves the right to use, license, and distribute Aggregated Data and Derived Data to third parties (such as Private Equity firms or institutional lenders) for any lawful purpose, including industry benchmarking and market analysis.

5. Service Improvement and Artificial Intelligence (AI)

To support our Artificial Intelligence Optimization (AIO) strategy, we use platform data for machine learning.

The Right to Train

We use Usage Data and de-identified content to train our algorithms, develop new features, and prioritize our product roadmap.

AIO Citations

We allow AI agents to crawl our public analysis for the purpose of citation, provided they do not scrape our proprietary Derived Data or user behavioral trends.

6. Legal Bases for Processing

We process data based on the following legal frameworks:

Consent

For the pass-through of your contact information to a franchisor.

Legitimate Interests

For product analytics, network security, and service improvement. We balance these interests against your rights and provide opt-out mechanisms where feasible.

7. Global Rights and “Right to be Forgotten”

We aim for global compliance (e.g., GDPR, CCPA):

Deletion

You may request the deletion of your PII. We process these requests manually in a timely fashion.

Retention

While PII is purged upon request, we retain anonymized Usage Data and all Derived Data indefinitely for historical and analytical purposes.

8. Advertising, Measurement, and Third-Party Cookies

ZeeReport uses third-party advertising and measurement services to promote the platform and understand how visitors arrive at our reports. These services may set cookies or similar identifiers on your device and transmit limited information about your visit (such as the pages you viewed, your IP address, and a generated advertising identifier) to the providers below.

Google Ads (Conversion & Remarketing)

We use Google Ads conversion tracking and remarketing tags (provided by Google LLC) to measure the effectiveness of our advertising and to show ZeeReport ads to users who have previously visited the site. These tags load from googletagmanager.com and may set first-party cookies (such as_gcl_au) used by Google's ad attribution systems. Data shared with Google is governed byGoogle's Privacy Policy.

Vercel Web Analytics

We use Vercel's privacy-friendly analytics to understand aggregate site traffic. Vercel does not use cookies for this product and does not collect personally identifying information.

Your Choices

You can opt out of personalized Google advertising atadssettings.google.com, or use browser-level controls (private browsing, tracking protection) to block these cookies. We honor Global Privacy Control (GPC) signals where technically feasible. Disabling these tags will not affect access to ZeeReport content.

No Sale of Personal Information

ZeeReport does not sell your Customer Content. Sharing advertising identifiers with Google for the purpose of measuring our own campaigns may, under some state laws (e.g., CCPA/CPRA), be considered “sharing” for cross-context behavioral advertising. You may opt out as described above.

9. Business Transfers and Exit Strategy

In the event of a merger, acquisition, or sale of assets, all data collected by ZeeReport—including both Personal Information and our proprietary Derived Data—is a transferable business asset. Any successor must continue to honor the privacy commitments made in this policy.

10. Amendments

We reserve the right to modify this policy at any time to maintain our operational latitude. We will provide notice of material changes via our website. Your continued use of the platform after such notice constitutes acceptance of the updated terms.