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Upgrade Labs®

Health & Wellness Year: 2025
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What Is Upgrade Labs?

Upgrade Labs is a franchise offering biohacking technology services and wellness center treatments. Franchised Upgrade Labs Centers are brick-and-mortar facilities of approximately 2,800–3,200 square feet, typically located in retail shopping centers or other high‑traffic areas. They serve individual clients who may purchase one-time visits or multiple‑visit packages. The core service bundle comprises non-invasive biohacking technologies and treatments—such as artificial intelligence adaptive cardio, neurofeedback, pulsed electromagnetic field therapy (PEMF), and other Approved Products and Services—delivered in a spa-like setting.

Upgrade Labs Franchise: Pros and Cons

The franchise shows an unusually clean record—zero disclosed lawsuits, zero government penalties, zero franchisor enforcement actions and zero outlet terminations—suggesting low legal and retention risk, but it requires heavy upfront capital with a $65,000 initial fee and Item 7 assets of $271,000–$605,500.

Pros

Zero outlet terminations and zero reacquired outlets are reported, which is unusually low for Health & Wellness (bottom 5%). That suggests operators are not being forced out or reclaimed by the franchisor, implying steadier operator retention than peers.
There are zero disclosed lawsuits, zero franchisee-initiated judgments or settlements, zero government penalties, zero franchisor enforcement actions, and zero fraud cases — all well below Health & Wellness norms (bottom 5%). A clean legal and regulatory record reduces the likelihood of distraction and unexpected legal costs that can drain a new operator’s time and cash.
Item 7 training fees are listed as $0 (both min and max), which is well below typical for Health & Wellness (bottom 5%). Not having franchisor-imposed training fees lowers your upfront cash needs and simplifies the startup budget.

Cons

The initial franchise fee is $65,000 (reported as both min and max), which is well above Health & Wellness norms (top 10%). This increases the fixed cash required to buy into the system before you open.
Item 7 assets are high — $271,000 minimum to $605,500 maximum — both well above Health & Wellness norms (top 10%). The likely heavy equipment and build-out costs mean significantly more capital is required and could complicate financing.
The franchisor reports zero company-owned units, which is unusually low for the sector (bottom 5%). Because the franchisor does not operate locations itself, it has limited ability to test and refine systems from firsthand experience.

Territory Protection

56/100
Good

Grants a protected operating area; the franchisor will not place other physical units there. The franchisor retains rights to sell via e-commerce and alternative channels, operate in alternative venues and retail, acquire/convert locations, use different trademarks and develop additional units in the surrounding market—affecting market density; the franchisee may relocate.

Training & Support

62/100
NORMAL

Upgrade Labs provides a robust 85-hour training curriculum designed to prepare two staff members for launch. The program includes on-site launch support for operational readiness; franchisees are responsible for travel and lodging, and additional fees apply for on-site support.

Unit Growth Analysis

Unit Growth Chart

This franchise’s unit count was flat at 2 in 2022–2023, then rose to 3 in 2024 and 5 in 2025, showing accelerating growth rates of 0% (2023), 50% (2024) and 66.7% (2025). For investors this indicates improving momentum and franchise uptake, but the scale is still very small (net +3 units since 2022 and +2 units in the last year), so the strong percentage gains are encouraging but potentially volatile and subject to execution risk.

How Much Does It Cost to Open an Upgrade Labs Franchise?

Opening an Upgrade Labs franchise requires a total initial investment of $751,500 to $1,525,500, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$751,500
Minimum Investment Breakdown
Franchise Fee
Real Estate
Equipment & Assets
Reserves
Training
Other

Maximum Investment

$1,525,500
Maximum Investment Breakdown

Minimum Investment Breakdown

Franchise Fee$65,000
Real Estate$324,000
Equipment & Assets$271,000
Reserves$50,000
Training$0
Other$41,500

Maximum Investment Breakdown

Franchise Fee$65,000
Real Estate$695,000
Equipment & Assets$605,500
Reserves$75,000
Training$0
Other$85,000

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

Upgrade Labs Franchise Earnings: Not Disclosed

Upgrade Labs did not disclose financial performance data (Item 19) in their 2025 Franchise Disclosure Document. Not all franchisors choose to publish this information, which can make it harder for prospective owners to evaluate expected revenue before investing.

This franchise company did not publish these results.

Frequently Asked Questions

How much does it cost to open an Upgrade Labs franchise?

The total initial investment for an Upgrade Labs franchise ranges from $751,500 to $1,525,500, according to the 2025 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.

What is the Upgrade Labs initial franchise fee?

The initial franchise fee for Upgrade Labs is $65,000, as stated in the 2025 FDD. This fee is paid upon signing the Franchise Agreement.

Does Upgrade Labs disclose franchise revenue data?

Upgrade Labs did not disclose financial performance data (Item 19) in their 2025 FDD. Not all franchisors choose to publish this information.

Does Upgrade Labs have any franchise lawsuits or legal issues?

Upgrade Labs received a legal risk score of 100 out of 100 in the 2025 FDD analysis. The franchise reported no material legal proceedings.

Does Upgrade Labs offer exclusive franchise territories?

Upgrade Labs received a territory protection score of 56 out of 100. Grants a protected operating area; the franchisor will not place other physical units there.

What training does Upgrade Labs provide to new franchisees?

Upgrade Labs received a training and support score of 62 out of 100. Upgrade Labs provides a robust 85-hour training curriculum designed to prepare two staff members for launch.

How many Upgrade Labs franchise locations are there?

Upgrade Labs had 5 total locations as of the 2025 Franchise Disclosure Document.

What type of business is Upgrade Labs?

Upgrade Labs is a franchise offering biohacking technology services and wellness center treatments.

Interested in Upgrade Labs?

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