Trua Senior Living Locators^®

Senior & Assisted Living Services • Year: 2026

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What Is Trua Senior Living Locators?

Trua Senior Living Locators is a franchise that provides senior living placement services. The franchise may be administratively operated from a home-based administrative office and requires franchisees to operate under the franchisor's system, manuals, licensed marks, and designated system supplies. It serves individual seniors, their families, and caregivers, offering a core service bundle of one-on-one consultations, comprehensive assessments, personalized tours, and related senior living placement services within a designated territory.

Trua Senior Living Locators Franchise: Pros and Cons

A major strength is the above‑average Territory Protection Score of 61 (in the top quarter of the sector), which gives stronger geographic exclusivity and reduces nearby competition risk; a key risk is that the franchisor cannot reduce a territory for non‑performance-a power most peers (about 86%) retain, potentially leaving underperforming neighbors.

Pros

Territory Protection Score is 61 - well above typical for this sector (top quarter), giving you stronger geographic exclusivity and reducing the chance of nearby system openings eating into your market.

Zero disclosed lawsuits, zero franchisee‑initiated judgments/settlements, and zero government penalties - an unusually clean legal and regulatory record for this industry, which lowers the likelihood of costly disputes or regulatory friction.

The $32,500 initial franchise fee is well below typical for Senior & Assisted Living Services (bottom 10%), leaving you with more cash on hand for build-out, staffing, or early marketing.

Cons

The franchisor cannot reduce a territory for non‑performance - an unusual absence (about 86% of peers retain that right). That limits the franchisor’s enforcement tools and could leave you competing with underperforming or non‑compliant units nearby.

Lawsuits & Legal Risk

100

Excellent

Trua Senior Living Locators reported no material legal proceedings,

Territory Protection

61/100

Good

Trua Senior Living Locators grants a non-exclusive Operating Territory for one Locators business, defined by market density (roughly 25 assisted-living communities or 500,000 population). Franchisor retains site-specific development and alternative distribution rights, including e-commerce and corporate accounts, and no right of first refusal is granted.

Training & Support

67/100

NORMAL

Trua Senior Living Locators provides a robust 114-hour training curriculum designed to prepare two individuals included in the initial fee for launch, combining classroom instruction with operational and business-systems training. The program includes on-site launch assistance to support operational readiness; on-site support is offered at additional cost, and travel and living expenses are the responsibility of the franchisee.

How Much Do Trua Senior Living Locators Franchise Owners Make?

Trua Senior Living Locators franchise locations reported average gross sales of $677,760 and median gross sales of $677,760 in 2026, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$677,760

Median Gross Sales:

$677,760

High Gross Sales:

$677,760

Low Gross Sales:

$677,760

Sample Size:

Audit Status:

Unaudited

Franchise vs Corporate Performance: The Company Owned Outlet (Fort Mitchell, KY) generated $677,760 in gross sales for 2025 versus the single Operational Franchise Outlet (Greenville, SC) which generated $309,609. On a per-placement basis the Company Owned Outlet earned $5,020.44 per placement (135 placements) compared with $3,822.33 per placement for the Operational Franchise Outlet (81 placements). In this limited sample the company-owned location produced materially higher revenue and higher revenue per placement than the franchise location.

Performance Variability Analysis: The dataset is extremely small (one company-owned outlet and one franchise outlet for 2025), so observed differences may reflect local market, timing and managerial effects rather than systemic franchise performance. With a sample size of 1 for the company-owned analysis, all central-tendency statistics (average, median, high, low) are identical and variability metrics are not meaningful. Franchise-level outcomes (lower gross sales and lower gross-per-placement) demonstrate potential variability across outlets, but cannot be generalized given the sample size.

Data Scope and Limitations: The Item 19 disclosures are based on historical data reported by the franchisor/affiliate and by the franchisee, were not prepared under GAAP, and have not been audited. The document explicitly states the figures are historical and are not a forecast or projection of future performance. Certain adjustments are disclosed (e.g., disclosed expenses, royalty, brand development, technology and local marketing fees) and the reported 'Direct Gross Profit Less Disclosed Expenses and Franchise Related Expenses' ($327,756 for the Company Owned Outlet) should not be conflated with comprehensive net income calculated under GAAP or with owner-specific net cash flow.

Frequently Asked Questions

Is Trua Senior Living Locators a good franchise to own?

Whether Trua Senior Living Locators is a good franchise depends on your goals, experience, and local market. Key factors from the 2026 FDD: Trua Senior Living Locators operates 5 locations, received a legal risk score of 100/100, a training and support score of 67/100. Financial performance data is disclosed in Item 19. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.

How long does it take to break even with a Trua Senior Living Locators franchise?

Break-even timelines for Trua Senior Living Locators franchises are not disclosed in the 2026 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.

Is Trua Senior Living Locators a franchise or a corporate-owned business?

As of the 2026 FDD, Trua Senior Living Locators operates 4 franchised locations and 1 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.

Interested in Trua Senior Living Locators?

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