The Maids^®

Home & Commercial Services • Year: 2025

All product and company names mentioned are trademarks™ or registered® trademarks of their respective holders. Use of these names does not imply any affiliation with, sponsorship by, or endorsement by them.

What Is The Maids?

The Maids is a franchise in the Home & Commercial Services category that grants rights to establish and operate The Maids household maintenance and home services businesses. Franchisees provide efficient household cleaning services to people who lack the time or desire to clean their homes, serving primarily individual consumers (B2C). The operational model is mobile, requiring franchisees to purchase or lease one vehicle for each maid team and to locate customer accounts; the core service bundle is residential cleaning delivered by maid teams.

The Maids Franchise: Pros and Cons

With 1,517 franchised units (top 5% for Home & Commercial Services), the brand offers a deep referral network, stronger vendor leverage, and extensive operating playbooks, but 148 company-owned units (top 5%) suggest the franchisor favors corporate expansion over selling new franchises, which may limit growth opportunities.

Pros

1,517 franchised units - a very large franchise footprint (top 5% for Home & Commercial Services) that gives you a deep referral network, stronger vendor leverage, and extensive operating playbooks to lean on.

0 outlet terminations - unusually low for this sector (bottom 5%), suggesting franchisees have generally been able to keep their businesses open rather than being forced out.

Zero disclosed lawsuits, judgments, settlements, government penalties, and franchisor-initiated enforcement - well below industry norms (bottom 5%), indicating a clean legal and regulatory record that reduces legal friction for operators.

Cons

148 company-owned units - unusually high for this sector (top 5%); a large corporate fleet can limit franchise growth opportunities and suggests the franchisor may favor corporate expansion over selling more franchises.

34 non-renewals and 25 reacquired outlets - both well above typical (top 5%); this pattern indicates operators are exiting at renewal or selling back units at a higher rate than peers, pointing to elevated operator turnover.

Item 7 maximum initial fee $84,000 - well above typical for Home & Commercial Services (top quarter); the acquisition cost can be significantly higher than peers, increasing the upfront cash you'll need.

Lawsuits & Legal Risk

100

Excellent

The Maids reported no material legal proceedings,

Territory Protection

43/100

NORMAL

The Maids grants an exclusive, protected Designated Market Area with hard, site-specific boundaries and Franchise Territories. Territory rights are contingent on meeting performance quotas; the franchisor can sell via alternative channels online and may develop additional units without offering a right of first refusal.

Training & Support

59/100

NORMAL

The brand provides a robust 92-hour training curriculum designed to prepare two staff members for launch, combining classroom instruction, hands-on operational training, and managerial preparation. The program includes on-site operational readiness and launch support, with on-site assistance carrying additional fees and travel and living expenses borne by the franchisee.

Unit Growth Analysis

This franchise shows modest, slightly accelerating unit growth-units rose from 1,583 (2022) to 1,665 (2025), a net gain of 82 units (+5.2% cumulative) with YoY growth moving from ~1.45% (2023) to ~1.81% (2024) and ~1.84% (2025). For investors this signals a stable, low-volatility system with slow but positive expansion-healthy but limited upside absent a larger acceleration; the main change to note is a ~0.38 percentage-point jump between 2023 and 2024 followed by only a +0.03 pp gain into 2025.

How Much Does It Cost to Open a The Maids Franchise?

Opening a The Maids franchise requires a total initial investment of $81,720 to $159,700, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$81,720

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$159,700

Minimum Investment Breakdown

Franchise Fee$30,000

Real Estate$1,800

Equipment & Assets$0

Reserves$24,880

Training$1,040

Other$24,000

Maximum Investment Breakdown

Franchise Fee$84,000

Real Estate$6,650

Equipment & Assets$0

Reserves$34,500

Training$4,650

Other$29,900

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do The Maids Franchise Owners Make?

The Maids franchise locations reported average gross sales of $1,200,647 and median gross sales of $857,290 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$1,200,647

Median Gross Sales:

$857,290

High Gross Sales:

$7,271,112

Low Gross Sales:

$48,339

Sample Size:

1298

Percent Attaining Average:

53.5%

Audit Status:

Unaudited

Franchise vs Corporate Performance: Franchised territories reported an average annual revenue of 1,200,647 with a median of 857,290, while detailed expense and net income figures are reported only for Company Stores, showing average net income of 161,031, indicating franchisee topline results are reported but granular profitability metrics are available primarily for corporate-owned outlets.

Performance Variability Analysis: There is wide variability in territory performance (high 7,271,112; low 48,339), and about 53.5% of the 1,298 territories met or exceeded the average, suggesting a substantial spread where a minority of territories generate outsized revenue.

Data Scope and Limitations: The revenue figures are based on self-reported weekly reports from 90 franchisees/1,298 territories for Oct 1, 2023–Sept 30, 2024 and were not audited, and missing weekly reports and the fact that expense data come only from Company Stores limit direct comparability and inference about individual franchisee profitability.

Frequently Asked Questions

Is The Maids a good franchise to own?

Whether The Maids is a good franchise depends on your goals, experience, and local market. Key factors from the 2025 FDD: The Maids operates 1665 locations, received a legal risk score of 100/100, a training and support score of 59/100. Financial performance data is disclosed in Item 19. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.

Is a The Maids franchise worth the investment?

The value of a The Maids franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $81,720 to $159,700. The Maids disclosed average gross sales of $1,200,647 in 2025. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.

What is the failure rate of The Maids franchises?

In the 2025 FDD, The Maids reported 0 terminated franchises and 34 non-renewals out of 1665 total locations. Franchise closures can result from many factors including market conditions, operator decisions, lease expirations, and franchisor enforcement actions. The FDD's Item 20 provides the most detailed unit turnover data.

How long does it take to break even with a The Maids franchise?

Break-even timelines for The Maids franchises are not disclosed in the 2025 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.

Is The Maids a franchise or a corporate-owned business?

As of the 2025 FDD, The Maids operates 1517 franchised locations and 148 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.

Interested in The Maids?

Get more information and connect with the franchise directly.