StarCycle^®

Health & Wellness • Year: 2024

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What Is StarCycle?

StarCycle is a franchise in the Health & Wellness category that franchises owner-developed and operated exercise studios offering specialized indoor cycling classes. The operational model is brick-and-mortar, with typical StarCycle Studios located in urban storefronts, free-standing buildings and strip malls and operated under the StarCycle System and StarCycle Marks. It serves the general public (B2C), and the core service bundle includes indoor cycling classes using music and choreography, together with retail sales of exercise merchandise, equipment and assorted exercise- and childcare-related services.

StarCycle Franchise: Pros and Cons

The franchise's most notable strength is its unusually low operator churn—zero outlet terminations, zero non‑renewals and zero reacquired outlets (bottom 5% for Health & Wellness), which suggests strong system stability; its biggest risk is a Territory Protection Score of 45 (bottom 10%), meaning weak local protections that could allow nearby openings and market dilution.

Pros

Zero outlet terminations, zero non‑renewals, and zero reacquired outlets are well below typical for Health & Wellness (bottom 5%). This indicates unusually low operator churn and suggests greater operational stability across the system.

Zero disclosed lawsuits, zero franchisee‑initiated judgments or settlements, zero government penalties, and zero franchisor‑initiated enforcement actions are all well below typical for Health & Wellness (bottom 5%). That clean legal and regulatory record reduces the likelihood of litigation distractions and compliance costs for you as an operator.

A $15,000 maximum training fee is well above typical for Health & Wellness (top quarter). A higher‑end training program often translates to more thorough onboarding and faster time-to-competence for new operators.

Cons

A Territory Protection Score of 45 is well below typical for Health & Wellness (bottom 10%). That low score means weak territory protections, so the franchisor may open nearby locations or competing channels that could dilute your local market and resale value.

Lawsuits & Legal Risk

100

Excellent

The franchise reported no material legal proceedings.

Territory Protection

45/100

NORMAL

Grants a protected operating area where the franchisor will not place other physical units. The franchisor retains rights to sell via e-commerce and retail channels, develop additional units in the surrounding market, acquire/convert locations and use different trademarks or formats, with protection subject to performance contingencies; franchisee may relocate.

Training & Support

60/100

NORMAL

The brand provides a Focused 28-hour training curriculum designed to prepare eight staff members for launch. The program includes on-site launch assistance for operational readiness, with franchisees responsible for travel and living expenses and any additional fees associated with on-site support.

How Much Does It Cost to Open a StarCycle Franchise?

Opening a StarCycle franchise requires a total initial investment of $480,050 to $929,800, according to the 2024 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$480,050

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$929,800

Minimum Investment Breakdown

Franchise Fee$20,000

Real Estate$137,000

Equipment & Assets$36,500

Reserves$20,000

Training$1,025

Other$265,525

Maximum Investment Breakdown

Franchise Fee$40,000

Real Estate$250,000

Equipment & Assets$57,500

Reserves$35,000

Training$15,000

Other$532,300

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do StarCycle Franchise Owners Make?

StarCycle franchise locations reported average gross sales of $28,089 and median gross sales of $24,600 in 2024, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$28,089

Median Gross Sales:

$24,600

High Gross Sales:

$54,898

Low Gross Sales:

$13,520

Sample Size:

Percent Attaining Average:

37.5%

Franchise vs Corporate Performance: Franchised studios reported an average monthly revenue of 28,088.83 for FY2023, but no company-owned or affiliate financials were provided, so direct comparison to corporate performance is not possible.

Performance Variability Analysis: Monthly revenues ranged widely from 13,519.83 to 54,897.92 with a median of 24,599.88, indicating substantial variability among studios despite the small sample size.

Data Scope and Limitations: The representation covers only 8 franchised studios in operation at least 12 months, is unaudited, and excludes affiliate-owned outlets, which limits generalizability and independent verification.

Frequently Asked Questions

How much does it cost to open a StarCycle franchise?

The total initial investment for a StarCycle franchise ranges from $480,050 to $929,800, according to the 2024 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.

What is the StarCycle initial franchise fee?

The initial franchise fee for StarCycle is $40,000, as stated in the 2024 FDD. This fee is paid upon signing the Franchise Agreement.

How much do StarCycle franchise owners make?

StarCycle franchise locations reported average gross sales of $28,089 and median gross sales of $24,600 in 2024, based on Item 19 of the Franchise Disclosure Document. Actual earnings vary by location, market, and operator experience.

Does StarCycle have any franchise lawsuits or legal issues?

StarCycle received a legal risk score of 100 out of 100 in the 2024 FDD analysis. The franchise reported no material legal proceedings.

Does StarCycle offer exclusive franchise territories?

StarCycle received a territory protection score of 45 out of 100. Grants a protected operating area where the franchisor will not place other physical units.

What training does StarCycle provide to new franchisees?

StarCycle received a training and support score of 60 out of 100. The brand provides a Focused 28-hour training curriculum designed to prepare eight staff members for launch.

How many StarCycle franchise locations are there?

StarCycle had 14 total locations as of the 2024 Franchise Disclosure Document.

What type of business is StarCycle?

StarCycle is a franchise in the Health & Wellness category that franchises owner-developed and operated exercise studios offering specialized indoor cycling classes.

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