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Splash and Dash®

Pet Services Year: 2025
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What Is Splash and Dash?

Splash and Dash is a pet services franchise offering pet grooming, bathing, and retail pet products. The business operates through brick-and-mortar salons (outlets) that franchisees develop and operate, and in some states must meet licensing and premises standards. It serves individual consumers (B2C), with services provided via salon visits, online booking and payment, monthly membership tiers, spa treatments, and premium pet food and product sales.

Splash and Dash Franchise: Pros and Cons

This franchise reports an Item 7 Total Max of $0, well below what's common in pet services, keeping your upper-end startup exposure minimal, but its Item 7 minimum franchise fee of $60,000 is well above typical, substantially increasing the upfront cash you'll need to begin operations.

Pros

Item 7 Total Max: $0 (well below what's common in pet services) - The franchisor reports a very low upper-end total investment, which limits your cash exposure at startup compared with peers.
Franchisor-initiated enforcement: 0 (well below what's common) - No formal enforcement actions from the franchisor, a positive sign that reduces the likelihood of costly legal disputes or heavy-handed compliance interventions.
Franchisee-initiated judgments and settlements: 0 / 0 (well below what's common) - No recorded franchisee lawsuits or settlements, indicating relatively few formal disputes within the system.

Cons

Company-owned units: 0 (well below what's common) - The franchisor operates no company-run locations, which limits their ability to test new ideas, iterate operational systems, and maintain firsthand awareness of day-to-day running issues.
Item 7 Fee Min: $60,000 (well above typical for pet services) - The minimum franchise fee is comparatively high, increasing your upfront cash requirement before operations begin.
Outlet terminations & non-renewals: 2 terminations and 1 non-renewal (both well above what's common) - The elevated number of exits suggests franchisees have been leaving the system at higher rates than peers, creating added operational churn and potential resale friction.

Territory Protection

51/100
Good

Splash and Dash grants an exclusive, site-specific territory-generally a three-mile radius or an area of about 75,000 people-centered on the approved location. Territory protections are contingent on meeting performance quotas; the franchisor retains the right to sell via e-commerce/alternative channels, approve relocations, and develop additional nearby units.

Training & Support

70/100
NORMAL

Splash and Dash provides a robust 120-hour training curriculum designed to prepare two individuals for launch. The program includes on-site launch support for operational readiness; travel and lodging are the franchisee's responsibility, and on-site assistance incurs additional fees.

Franchisee Stability

30/100
POOR

Splash and Dash receives a Poor Stability Score. Three-year turnover of 14.63% is well above the typical franchise (around 6%). Out of 6 total exits, ceased operations dominated with 3, alongside 2 terminations, 1 non-renewal, and no franchisor buybacks.

The dominance of ceased operations suggests location-level economics, meaning operators chose to close or locations underperformed rather than direct franchisor-franchisee friction. Ask for details on the closed locations and their economics to determine whether these were local failures or systemic issues. This is built on a compact track record (roughly 41 franchisees averaged across three years); continued retention as the system grows would solidify the picture. For prospective franchisees, this warrants additional diligence: review Item 3 litigation disclosures, Item 17 termination triggers, and conduct interviews with current and former franchisees.

Unit Growth Analysis

Unit Growth Chart

Splash and Dash added five locations to reach 19 units, an acceleration to about 35.7% annual growth that reads like a rocket-ship phase for an emerging concept. That pace means attractive early territories and upside for a new owner, but also shifts execution risk onto franchisees - confirm the franchisor’s training and field support capacity, marketing funding for local openings, and speak with the newest operators to ensure systems and supply chains are keeping pace.

Frequently Asked Questions

Is Splash and Dash a good franchise to own?

Whether Splash and Dash is a good franchise depends on your goals, experience, and local market. Key factors from the 2025 FDD: Splash and Dash operates 19 locations, received a legal risk score of 58/100, a training and support score of 70/100. Financial performance data is disclosed in Item 19. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.

Is a Splash and Dash franchise worth the investment?

The value of a Splash and Dash franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $296,880 to $0. Splash and Dash disclosed average gross sales of $648,927 in 2025. The system reported 2 terminated units in 2025. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.

What is the failure rate of Splash and Dash franchises?

In the 2025 FDD, Splash and Dash reported 2 terminated franchises and 1 non-renewals out of 19 total locations. Franchise closures can result from many factors including market conditions, operator decisions, lease expirations, and franchisor enforcement actions. The FDD's Item 20 provides the most detailed unit turnover data.

How long does it take to break even with a Splash and Dash franchise?

Break-even timelines for Splash and Dash franchises are not disclosed in the 2025 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.

Is Splash and Dash a franchise or a corporate-owned business?

As of the 2025 FDD, Splash and Dash operates 19 franchised locations and 0 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.

Interested in Splash and Dash?

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