Special Strong^®

Health & Wellness • Year: 2025

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What Is Special Strong?

Special Strong is a franchise offering health and fitness services, franchising the right to provide virtual and on-site certified personal training, group fitness, and nutrition services. The operational model is virtual and on-site, delivering services at host locations (e.g., gyms, private schools) within a defined protected territory. It serves individual consumers—primarily people with mental, physical, and/or cognitive challenges—and its core service bundle is tailored personal training, group fitness, and nutrition programs for that population.

Special Strong Franchise: Pros and Cons

A notably clean legal record with zero disclosed lawsuits, judgments, settlements, government penalties or franchisor enforcement actions lowers your legal risk as an operator, but one reacquired outlet — placing this franchise in the top quarter for the category — suggests franchisee turnover that could affect stability.

Pros

Zero disclosed lawsuits, judgments, settlements, government penalties, franchisor enforcement actions, or fraud cases — an unusually clean legal and regulatory record compared with most Health & Wellness franchisors, which lowers your legal risk as an operator.

At $102,750, the Item 7 total maximum investment is well below what's normal in this sector, meaning your worst-case upfront cash requirement is modest versus typical peers.

A territory protection score of 65 is well above what's typical for Health & Wellness franchises, giving you stronger territorial protection than most systems.

Cons

One reacquired outlet places this metric in the top quarter for the category; per expert guidance, reacquisitions most often reflect franchisees exiting the system and therefore signal operator turnover.

No requirement for managers to complete initial training (an unusual absence — about 90% of peers require it) shifts onboarding and operational training onto you and can increase variability in day-to-day execution.

Lawsuits & Legal Risk

100

Excellent

The franchise reported no material legal proceedings.

Territory Protection

65/100

Excellent

Grants a protected operating area where the franchisor will not place other physical units. The franchisor retains e-commerce and retail distribution rights within the market and the ability to develop nearby units, influencing market density and alternative distribution channels; the franchisee retains site-specific relocation rights and protection is not conditioned on performance contingencies.

Training & Support

60/100

NORMAL

The brand provides a robust 93-hour training curriculum designed to prepare two individuals included in the initial fee for launch. The program includes on-site launch support for operational readiness; franchisees are responsible for travel and lodging expenses, and on-site support incurs additional fees beyond the initial fee.

Unit Growth Analysis

This franchise grew from 4 units in 2022 to 7 in 2023 (+75%), held flat at 7 in 2024 (0%), then rebounded to 10 in 2025 (+3 units, +42.9% YOY), showing a recovery after a year of stagnation. For investors this signals improving momentum and proven capacity to add multiple locations, but the small absolute base (10 units) and the swing from 75% to 0% to 42.9% means growth is still volatile and should be treated as early-stage expansion rather than stable, scale-driven growth.

How Much Does It Cost to Open a Special Strong Franchise?

Opening a Special Strong franchise requires a total initial investment of $85,000 to $102,750, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$85,000

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$102,750

Minimum Investment Breakdown

Franchise Fee$47,250

Real Estate$0

Equipment & Assets$2,000

Reserves$10,000

Training$250

Other$25,500

Maximum Investment Breakdown

Franchise Fee$47,250

Real Estate$0

Equipment & Assets$3,500

Reserves$15,000

Training$1,500

Other$35,500

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do Special Strong Franchise Owners Make?

Average Gross Sales:

N/A

Median Gross Sales:

N/A

High Gross Sales:

$273,648

Low Gross Sales:

$112,410

Sample Size:

Franchise vs Corporate Performance: The disclosure separates the affiliate (company-owned) performance from franchisee results, with the affiliate's 2024 revenue shown separately from the five franchisees, which provides clearer context for franchisee-level performance.

Performance Variability Analysis: Among the five franchisees reported for 2024, the top performer reported $273,648 and the lowest reported $112,410, a spread of more than twice the lowest, indicating a meaningful range of outcomes across locations.

Data Scope and Limitations: The sample consists of one affiliate location and five franchisees that were open for the entire 2024 calendar year, and the figures are presented on an accrual basis; results for outlets not open the full year are excluded.

Frequently Asked Questions

How much does it cost to open a Special Strong franchise?

The total initial investment for a Special Strong franchise ranges from $85,000 to $102,750, according to the 2025 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.

What is the Special Strong initial franchise fee?

The initial franchise fee for Special Strong is $47,250, as stated in the 2025 FDD. This fee is paid upon signing the Franchise Agreement.

Does Special Strong have any franchise lawsuits or legal issues?

Special Strong received a legal risk score of 100 out of 100 in the 2025 FDD analysis. The franchise reported no material legal proceedings.

Does Special Strong offer exclusive franchise territories?

Special Strong received a territory protection score of 65 out of 100. Grants a protected operating area where the franchisor will not place other physical units.

What training does Special Strong provide to new franchisees?

Special Strong received a training and support score of 60 out of 100. The brand provides a robust 93-hour training curriculum designed to prepare two individuals included in the initial fee for launch.

How many Special Strong franchise locations are there?

Special Strong had 10 total locations as of the 2025 Franchise Disclosure Document.

What type of business is Special Strong?

Special Strong is a franchise offering health and fitness services, franchising the right to provide virtual and on-site certified personal training, group fitness, and nutrition services.

Interested in Special Strong?

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