Snooze Mattress Co.^®

Retail • Year: 2025

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What Is Snooze Mattress Co.?

Snooze Mattress Co. is a franchise retail store specializing in selling a wide selection of mattresses and bedding accessories, including the franchisor's proprietary mattress brand. The operational model is brick-and-mortar, typically located in lifestyle centers, shopping malls, or freestanding structures. It serves individual consumers (B2C), with a core service bundle of retail sales of mattresses, box springs and frames, pillows and bedding, limited bedroom furniture, warranty programs, an advanced "dream mapping" service, an interactive furniture ordering kiosk, and delivery services.

Snooze Mattress Co. Franchise: Pros and Cons

The franchise's strongest point is a spotless legal and operational record with zero disclosed lawsuits, zero franchisee judgments or penalties, and no outlet terminations or non‑renewals, but a key risk is five reacquired outlets and 33 signed‑but‑not‑open units combined with a high initial fee range of $39,500–$119,500.

Pros

0 outlet terminations and 0 non‑renewals is well below what's typical for Retail, indicating current operators are sustaining operations and turnover risk appears low.

Zero disclosed lawsuits, zero franchisee judgments/settlements, zero government penalties, and zero franchisor‑initiated enforcement is well below typical for Retail, reflecting a clean legal and regulatory record.

Manager required equity is 0% — well below typical for Retail — so you can hire and compensate managers without being forced into equity arrangements.

Cons

Five reacquired outlets is well above typical for Retail and typically reflects past franchisees exiting the system, which signals operator turnover in the franchise network.

Thirty‑three signed-but-not-open units is well above typical for Retail and often indicates the franchisor may be selling agreements faster than it can support openings or is experiencing site/buildout delays.

Initial franchise fee range of $39,500–$119,500 is well above what's typical for Retail, meaning your upfront cash requirement will be higher than peers.

Lawsuits & Legal Risk

100

Excellent

The franchise reported no material legal proceedings.

Territory Protection

48/100

NORMAL

Grants a protected operating area where the franchisor will not place other physical units. The franchisor retains rights to sell via e-commerce and alternative channels, develop nearby units (no right of first refusal), acquire and convert locations, use different trademarks and alternative retail/venue channels, and condition protection on performance quotas and site-specific performance contingencies, while preserving market-density development rights and site-specific relocation provisions for franchisees where applicable and allowing retail and alternative-venue operations by the franchisor within the market as defined in the agreement. This summary reflects the grant type and the franchisor's retained operational and development rights under the contract terms provided, including the ability to maintain alternative distribution channels, deploy alternate branding, acquire/convert units, and condition exclusivity on performance metrics and relocation/site rights.

Training & Support

46/100

NORMAL

The brand provides a targeted 49-hour training curriculum designed to prepare three managerial staff members for launch. The program includes on-site launch assistance to support operational readiness; franchisees are responsible for travel and lodging, and on-site support is provided for an additional fee.

Unit Growth Analysis

This franchise shows an accelerating growth trajectory: unit count rose from 3 to 6 in 2023 (+100%), to 9 in 2024 (+50%), then jumped to 47 in 2025 (+422.2%, a +38‑unit increase). For investors this signals aggressive expansion and strong recent scale-up potential, but the extreme one‑year spike (38 new units) warrants due diligence to confirm whether growth is sustainable (e.g., new master/franchise agreements, conversions, or reporting changes) and that operations and unit economics can support the rapid increase.

How Much Do Snooze Mattress Co. Franchise Owners Make?

Snooze Mattress Co. franchise locations reported average gross sales of $1,351,935 and median gross sales of $1,351,935 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$1,351,935

Median Gross Sales:

$1,351,935

High Gross Sales:

$1,351,935

Low Gross Sales:

$1,351,935

Sample Size:

Franchise vs Corporate Performance: Only company/affiliate-owned performance is reported for 2024 (annual gross sales 1,351,934.72), so no direct comparison to franchised outlets is possible from this Item 19.

Performance Variability Analysis: Monthly revenue shows substantial variability and likely seasonality (monthly sales range roughly from 31,582.44 to 224,331.85), indicating revenue concentration in peak months that could materially affect annual results for a single location.

Data Scope and Limitations: The data is from one unaudited affiliate-owned outlet only, so it is a limited sample and may not be representative of franchised outlets or other markets.

Frequently Asked Questions

What is the Snooze Mattress Co. initial franchise fee?

The initial franchise fee for Snooze Mattress Co. is $49,900, as stated in the 2025 FDD. This fee is paid upon signing the Franchise Agreement.

How much do Snooze Mattress Co. franchise owners make?

Snooze Mattress Co. franchise locations reported average gross sales of $1,351,935 and median gross sales of $1,351,935 in 2025, based on Item 19 of the Franchise Disclosure Document. Actual earnings vary by location, market, and operator experience.

Does Snooze Mattress Co. have any franchise lawsuits or legal issues?

Snooze Mattress Co. received a legal risk score of 100 out of 100 in the 2025 FDD analysis. The franchise reported no material legal proceedings.

Does Snooze Mattress Co. offer exclusive franchise territories?

Snooze Mattress Co. received a territory protection score of 48 out of 100. Grants a protected operating area where the franchisor will not place other physical units.

What training does Snooze Mattress Co. provide to new franchisees?

Snooze Mattress Co. received a training and support score of 46 out of 100. The brand provides a targeted 49-hour training curriculum designed to prepare three managerial staff members for launch.

How many Snooze Mattress Co. franchise locations are there?

Snooze Mattress Co. had 47 total locations as of the 2025 Franchise Disclosure Document.

What type of business is Snooze Mattress Co.?

Snooze Mattress Co.

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