Snooze Mattress Co.^®

Retail • Year: 2025

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What Is Snooze Mattress Co.?

Snooze Mattress Co. is a retail mattress store franchise that specializes in selling a variety of mattresses and bedding accessories. The operational model is brick-and-mortar, with stores typically located in lifestyle centers, shopping malls, or free-standing structures within a protected territory. It serves individual consumers (B2C) and its core offering includes a wide selection of mattresses (including a proprietary brand), box springs and frames, pillows and bedding accessories, limited bedroom furniture, warranty programs, a dream-mapping service using advanced technologies, an interactive furniture-ordering kiosk, and delivery services.

Snooze Mattress Co. Franchise: Pros and Cons

The franchise's biggest strength is its extraordinarily clean record-0 outlet terminations, 0 non‑renewals and 0 lawsuits/penalties (bottom 5% for retail)-but its biggest risk is a large pipeline and turnover, with 33 signed‑but‑not‑open outlets and 5 reacquired outlets (top 10%), which may signal openings lag sales.

Pros

0 outlet terminations and 0 outlet non-renewals - well below what's typical for retail (bottom 5%), suggesting franchisees are remaining in the system and renewal activity is steady.

0 total lawsuits disclosed, 0 franchisee-initiated judgments/settlements, 0 government penalties, and 0 franchisor-initiated enforcement - all well below typical for retail (bottom 5%), giving you a clean legal and regulatory environment to operate in.

Item 7 reserves: $0 (min) and $0 (max) - well below what's typical for retail (bottom 5%); plus manager required equity = 0, which lowers the cash on hand and ongoing capital you need to run the business.

Cons

5 reacquired outlets - well above what's typical for retail (top 10%); this primarily reflects franchisees exiting the system and signals higher operator turnover.

33 signed-but-not-open outlets - well above what's typical for retail (top 10%); a large signed-but-not-open pipeline can indicate the franchisor is selling agreements faster than it can support openings or that there are delays in site approvals/buildouts.

Initial franchise fee low range $39,500 and high range $119,500 - both well above what's typical for retail (low range top 10%, high range top 5%), meaning your upfront cash barrier is higher than most peers.

Lawsuits & Legal Risk

100

Excellent

Snooze Mattress Co. reported no material legal proceedings,

Territory Protection

43/100

NORMAL

Snooze Mattress Co. grants a protected, site-specific territory-typically a two‑mile area adjusted for market density-for solicitation and off‑site events from the accepted store site. Territory rights are contingent on meeting performance quotas; the franchisor retains rights to sell via alternative distribution channels and to develop nearby units.

Training & Support

46/100

NORMAL

Snooze Mattress Co. provides a Targeted 49-hour training curriculum designed to prepare three managerial staff members for launch. The program includes on-site launch assistance for operational readiness, with travel and lodging expenses managed by the franchisee and additional on-site support available for an extra cost.

Unit Growth Analysis

Snooze Mattress Co. is at 47 units, up 44 locations since 2022 and accelerating at roughly a 422% year-over-year clip. That pace validates demand and leaves attractive territory options, but it shifts the risk to operations - expect stretched training, supply and local marketing support and uneven unit results early on, so confirm real-world franchisee support, onboarding execution, and unit profitability before signing.

How Much Does It Cost to Open a Snooze Mattress Co. Franchise?

Opening a Snooze Mattress Co. franchise requires a total initial investment of $155,700 to $588,600, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$155,700

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$588,600

Minimum Investment Breakdown

Franchise Fee$49,900

Real Estate$38,500

Equipment & Assets$41,300

Reserves$0

Training$3,500

Other$22,500

Maximum Investment Breakdown

Franchise Fee$49,900

Real Estate$343,000

Equipment & Assets$121,000

Reserves$0

Training$5,000

Other$69,700

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do Snooze Mattress Co. Franchise Owners Make?

Snooze Mattress Co. franchise locations reported average gross sales of $1,351,935 and median gross sales of $1,351,935 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$1,351,935

Median Gross Sales:

$1,351,935

High Gross Sales:

$1,351,935

Low Gross Sales:

$1,351,935

Sample Size:

Audit Status:

Unaudited

Franchise vs Corporate Performance: Only company/affiliate-owned performance is reported for 2024 (annual gross sales 1,351,934.72), so no direct comparison to franchised outlets is possible from this Item 19.

Performance Variability Analysis: Monthly revenue shows substantial variability and likely seasonality (monthly sales range roughly from 31,582.44 to 224,331.85), indicating revenue concentration in peak months that could materially affect annual results for a single location.

Data Scope and Limitations: The data is from one unaudited affiliate-owned outlet only, so it is a limited sample and may not be representative of franchised outlets or other markets.

Frequently Asked Questions

Is Snooze Mattress Co. a good franchise to own?

Whether Snooze Mattress Co. is a good franchise depends on your goals, experience, and local market. Key factors from the 2025 FDD: Snooze Mattress Co. operates 47 locations, received a legal risk score of 100/100, a training and support score of 46/100. Financial performance data is disclosed in Item 19. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.

Is a Snooze Mattress Co. franchise worth the investment?

The value of a Snooze Mattress Co. franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $155,700 to $588,600. Snooze Mattress Co. disclosed average gross sales of $1,351,935 in 2025. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.

How long does it take to break even with a Snooze Mattress Co. franchise?

Break-even timelines for Snooze Mattress Co. franchises are not disclosed in the 2025 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.

Is Snooze Mattress Co. a franchise or a corporate-owned business?

As of the 2025 FDD, Snooze Mattress Co. operates 45 franchised locations and 2 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.

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