Smoothies With A Purpose^®

Food & Beverage • Year: 2025

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What Is Smoothies With A Purpose?

Smoothies With A Purpose is a franchise that sells premium, handcrafted smoothies and smoothie bowls made with select real fruit, organic vegetables and proprietary nutritional supplements, and offers select nutritional food items. Units also sell nutritional retail merchandise—including vitamins, herbs, minerals, supplements and snack items—which serve as an additional revenue stream. Franchise locations are typically Traditional sites such as strip centers, drive-thru locations and other commercial shopping centers, and may include Non‑Traditional (captive) locations like enclosed malls, food courts, airports, arenas, health clubs, hospitals, university campuses and grocery stores.

Smoothies With A Purpose Franchise: Pros and Cons

The brand’s size—1,201 outlets—gives strong scale benefits like better recognition, supplier leverage, and benchmarking, but six outlet terminations (unusually high for Food and Beverage, in the top 5%) signal operator exits that could indicate franchisee friction or serious operational challenges.

Pros

The 100 training and support score is well above typical across industries (top quarter), meaning you'll get robust initial training and ongoing operational support that shortens ramp-up time.

At $15,000, the initial franchise fee is well below typical for Food & Beverage (bottom 10%), leaving you with more cash on hand for the build-out and early operating expenses.

With 1,201 outlets, the brand is much larger than most Food & Beverage systems (top 5%), giving you scale benefits like stronger brand recognition, supplier leverage, and useful performance benchmarks.

Cons

The 4.9% manager-required equity is well above typical across industries (top 10%), which increases the upfront capital you must tie to a manager's stake in the business.

Six outlet terminations is unusually high for Food & Beverage (top 5%), suggesting some operators have exited the system earlier than expected.

One franchisor-initiated enforcement action is higher than typical for Food & Beverage (top quarter), indicating potential friction between the franchisor and its operators over standards or compliance.

Lawsuits & Legal Risk

NORMAL

Part 1 (The Facts): Nine former employees allege their stock options remain in effect and seek declaratory relief and damages; trial is scheduled for October 2025. Part 2 (The Advice): Review option agreements, vesting and termination provisions, request related corporate records and any liability reserves, and consult counsel about potential financial exposure to assess franchisee impact.

Territory Protection

49/100

NORMAL

Grants a protected operating area where the franchisor will not place other physical units. Franchisor retains rights to sell via e-commerce and alternative distribution channels, use different marks, operate in retail or venues, develop nearby units affecting market density without right of first refusal; protection is subject to performance contingencies.

Training & Support

100

Excellent

The brand provides a comprehensive 160-hour training curriculum designed to prepare two individuals for launch, combining classroom instruction with practical operational preparation. The program includes on-site launch assistance at no additional franchisor charge, with travel and lodging expenses managed by the franchisee.

Unit Growth Analysis

This franchise expanded from 1,051 units in 2022 to 1,201 in 2025, adding +52, +49, and +49 units year‑over‑year with growth rates of ≈4.95% (2023), ≈4.44% (2024) and ≈4.25% (2025; latest 4.3%). That pattern shows steady, predictable expansion—healthy for investors seeking consistency—but a modest deceleration from ~4.95% to ~4.25% signals maturation and should prompt monitoring of the development pipeline for signs of further slowdown.

How Much Does It Cost to Open a Smoothies With A Purpose Franchise?

Opening a Smoothies With A Purpose franchise requires a total initial investment of $346,350 to $679,465, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$346,350

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$679,465

Minimum Investment Breakdown

Franchise Fee$15,000

Real Estate$158,500

Equipment & Assets$136,850

Reserves$5,000

Training$1,000

Other$30,000

Maximum Investment Breakdown

Franchise Fee$30,000

Real Estate$340,000

Equipment & Assets$209,965

Reserves$25,000

Training$6,000

Other$68,500

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do Smoothies With A Purpose Franchise Owners Make?

Smoothies With A Purpose franchise locations reported average gross sales of $659,567 and median gross sales of $627,145 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$659,567

Median Gross Sales:

$627,145

High Gross Sales:

$1,748,945

Low Gross Sales:

$176,668

Sample Size:

1026

Percent Attaining Average:

44.0%

Franchise vs Corporate Performance: The reported figures reflect franchised Units only (company-owned Smoothie King Units were excluded from the Item 19 tables), so direct comparison to corporate-owned performance is not possible from this disclosure.

Performance Variability Analysis: Average franchised Unit net sales for 2024 were 659,567 with a median of 627,145 and a wide range from 176,668 to 1,748,945, indicating substantial dispersion in unit performance where less than half (44%) of units met or exceeded the average.

Data Scope and Limitations: The representation covers only Units open for the full reporting period (excluding certain temporarily closed or noncompliant Units), is unaudited, and lacks expense or net income detail, limiting assessment of profitability.

Frequently Asked Questions

How much does it cost to open a Smoothies With A Purpose franchise?

The total initial investment for a Smoothies With A Purpose franchise ranges from $346,350 to $679,465, according to the 2025 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.

What is the Smoothies With A Purpose initial franchise fee?

The initial franchise fee for Smoothies With A Purpose is $15,000, as stated in the 2025 FDD. This fee is paid upon signing the Franchise Agreement.

How much do Smoothies With A Purpose franchise owners make?

Smoothies With A Purpose franchise locations reported average gross sales of $659,567 and median gross sales of $627,145 in 2025, based on Item 19 of the Franchise Disclosure Document. Actual earnings vary by location, market, and operator experience.

Does Smoothies With A Purpose have any franchise lawsuits or legal issues?

Smoothies With A Purpose received a legal risk score of 91 out of 100 in the 2025 FDD analysis. Part 1 (The Facts): Nine former employees allege their stock options remain in effect and seek declaratory relief and damages; trial is scheduled for October 2025.

Does Smoothies With A Purpose offer exclusive franchise territories?

Smoothies With A Purpose received a territory protection score of 49 out of 100. Grants a protected operating area where the franchisor will not place other physical units.

What training does Smoothies With A Purpose provide to new franchisees?

Smoothies With A Purpose received a training and support score of 100 out of 100. The brand provides a comprehensive 160-hour training curriculum designed to prepare two individuals for launch, combining classroom instruction with practical operational preparation.

How many Smoothies With A Purpose franchise locations are there?

Smoothies With A Purpose had 1201 total locations as of the 2025 Franchise Disclosure Document.

What type of business is Smoothies With A Purpose?

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