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Slick City®

Automotive Year: 2025
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What Is Slick City?

Slick City is a franchise in the Entertainment category that develops and operates indoor action parks. The operational model is brick-and-mortar, requiring a permanent, on-site facility subject to building codes, safety regulations, and staffing ratios. It serves individual consumers and families (B2C), catering to walk-in guests and special events, with a primary market of families with young children. The core service bundle includes on-site attractions such as dry slides, soft play areas, air courts, multiple other attractions, and a city café.

Slick City Franchise: Pros and Cons

The franchise offers strong territorial protection (score 62, well above typical for Automotive), but its upfront cost is very high — an initial franchise fee of $50,000–$75,000 and Item 7 startup estimate of $1.91M–$4.87M, significantly increasing financing needs and financial risk.

Pros

Territory protection score of 62 is well above typical for Automotive, giving you stronger territorial defenses than most peers and reducing the risk of nearby franchisor or brand overlap.
Zero disclosed lawsuits, zero government penalties, and zero franchisor-initiated enforcement actions — all well below typical for Automotive — indicate a clean legal and regulatory record, which lowers legal risk and suggests smoother franchisor–franchisee relations.
A maximum reserve requirement of $0 is well below typical for Automotive, meaning you won’t need to set aside franchise-mandated reserve cash and your upfront cash needs and ongoing cash flow pressure should be lower.

Cons

The initial franchise fee ($50,000–$75,000) is well above typical for Automotive and the Item 7 estimated startup range is very high ($1.91M minimum to $4.87M maximum, both well above peers), which significantly increases upfront cash required and likely financing needs.
There are zero franchised units (well below typical for Automotive), so the system is early-stage — you’ll have few or no existing franchisees to interview, making customary peer-based due diligence much harder.
You do not have the right to relocate your franchise (an uncommon absence — about 89% of franchises allow relocation), which reduces operational flexibility and can make future moves or resale more difficult.

Territory Protection

62/100
Excellent

Grants a protected operating area where the franchisor will not place other physical units. The franchisor retains the right to sell via e-commerce and alternative distribution channels, to operate under different trademarks, and to develop additional units in the surrounding market, governed by market-density and site-specific performance contingencies.

Training & Support

74/100
NORMAL

The brand provides a robust 79-hour training curriculum designed to prepare the four individuals included in the initial fee for launch through a structured program. The program includes on-site launch assistance to support operational readiness, with travel and living expenses the responsibility of the franchisee and on-site support subject to additional fees beyond the initial franchise fee.

Unit Growth Analysis

Unit Growth Chart

This franchise is on an accelerating growth path, rising from 2 units in 2023 to 3 in 2024 and 9 in 2025 (absolute increases of +1 then +6). The latest year-over-year growth of 200% (3 → 9) follows a prior 50% increase (2 → 3), a 150-percentage-point jump in growth rate that reflects a sharp scale-up but also volatility due to the small base. For investors, the trajectory signals strong early-stage traction, but with only 9 total units you should verify repeatability and unit-level economics before assuming sustainable long-term health.

How Much Do Slick City Franchise Owners Make?

Slick City franchise locations reported average gross sales of $4,960,064 and median gross sales of $3,730,805 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:
$4,960,064
Median Gross Sales:
$3,730,805
High Gross Sales:
$7,697,076
Low Gross Sales:
$3,453,057
Sample Size:
3
Percent Attaining Average:
33.33%
Franchise vs Corporate Performance: The Item 19 figures are drawn from corporate-owned and affiliate-owned parks only (no franchised parks were open in 2024), and the disclosure notes different royalty practices for corporate (no royalty) and affiliate (6%) parks, which the franchisor adjusts to a 7% imputed royalty for comparability.
Performance Variability Analysis: There is a wide spread between top and bottom performers—about $7.70M at the high end versus $3.45M at the low end—so the average (~$4.96M) sits above the median (~$3.73M), indicating a small number of higher-performing parks lift the average.
Data Scope and Limitations: The sample represents the three parks open for the entire 2024 calendar year and explicitly excludes parks opened during 2024 and any franchised parks opened in 2025, so the dataset is small and limited to mature (opened June 2022–Dec 2023) corporate/affiliate locations.

Frequently Asked Questions

How much does it cost to open a Slick City franchise?

The total initial investment for a Slick City franchise ranges from $1,913,100 to $4,865,700, according to the 2025 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.

What is the Slick City initial franchise fee?

The initial franchise fee for Slick City is $75,000, as stated in the 2025 FDD. This fee is paid upon signing the Franchise Agreement.

How much do Slick City franchise owners make?

Slick City franchise locations reported average gross sales of $4,960,064 and median gross sales of $3,730,805 in 2025, based on Item 19 of the Franchise Disclosure Document. Actual earnings vary by location, market, and operator experience.

Does Slick City have any franchise lawsuits or legal issues?

Slick City received a legal risk score of 100 out of 100 in the 2025 FDD analysis. The franchise reported no material legal proceedings.

Does Slick City offer exclusive franchise territories?

Slick City received a territory protection score of 62 out of 100. Grants a protected operating area where the franchisor will not place other physical units.

What training does Slick City provide to new franchisees?

Slick City received a training and support score of 74 out of 100. The brand provides a robust 79-hour training curriculum designed to prepare the four individuals included in the initial fee for launch through a structured program.

How many Slick City franchise locations are there?

Slick City had 9 total locations as of the 2025 Franchise Disclosure Document.

What type of business is Slick City?

Slick City is a franchise in the Entertainment category that develops and operates indoor action parks.

Interested in Slick City?

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