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Shine®

Home & Commercial Services Year: 2025
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What Is Shine?

Shine is a franchise in the Home & Commercial Services category that grants the right to operate a business providing residential and commercial window cleaning, pressure washing, screen cleaning, gutter cleaning, house and building detailing, and holiday light installation, storage, and removal services. It serves a mix of residential (B2C) and commercial (B2B) customers, with primary markets including residents of high-end neighborhoods and commercial businesses. The core service bundle is the suite of exterior cleaning, detailing, and holiday lighting services delivered using the Shine System, which includes eco-friendly materials, specialized training, and proprietary operating standards.

Shine Franchise: Pros and Cons

The franchise shows a notably clean legal and operational record-zero government penalties, zero franchisor-initiated enforcement actions, and zero franchisee-initiated judgments-indicating strong regulatory stability; however, it has 0 company-owned units (bottom 5% of peers), which can limit the franchisor’s ability to pilot new ideas and maintain hands-on operational experience.

Pros

$6,495–$8,495 initial training cost (top 10% for the sector) - a higher-than-typical training investment that usually signals a more comprehensive program to get you operationally ready.
Zero government penalties, zero franchisor-initiated enforcement, and zero franchisee-initiated judgments (all well below typical) - the system shows few formal regulatory or legal actions against it, which is a positive indicator for operational stability.
Zero outlet non-renewals and zero reacquired outlets (both well below typical) - there are few formal exits or takebacks recorded, suggesting operators are generally maintaining their agreements.

Cons

0 company-owned units (bottom 5%) - the franchisor does not operate locations itself, which limits their ability to test new ideas and maintain firsthand knowledge of running a unit.
Manager required to hold 5% equity (uncommon - only ~12.5% of peers) - this raises the minimum personal capital stake and may limit who can qualify as an operator or manager.
1 franchisee-initiated settlement (in the top quarter for the sector) - there has been at least one dispute resolved by settlement, which can signal recurring tensions that deserve deeper review.

Territory Protection

51/100
Good

Shine grants a non-exclusive protected geographic area ('Protected Area') defined by zip codes and household metrics, with site-specific rights based on market density and periodic review. They are contingent on meeting quotas; the franchisor may sell via e-commerce and develop additional units nearby.

Training & Support

68/100
NORMAL

The brand provides a robust 95-hour training curriculum designed to prepare four individuals included in the initial franchise fee for operational launch. The program includes on-site launch assistance to support operational readiness; travel and lodging expenses, as well as any additional on-site support costs, are the franchisee's responsibility.

Franchisee Stability

80/100
Good

Shine earns a Good Stability Score. Three-year turnover of 3.27% is well below the typical Home & Commercial Services franchise (around 6%). Out of 5 total exits, terminations and ceased operations were the largest categories with 2 each, alongside no non-renewals and 1 franchisor buyback.

The equal prominence of terminations and ceased operations suggests both franchisor-initiated exits - which can indicate operators struggled with the model or that the franchisor enforces standards - and location-level closures tied to site economics; together they point to a mix of enforcement and underperforming sites rather than a single clear cause. Prospective buyers should examine unit-level economics in the geographies where closures concentrated, review franchisee support quality and termination triggers in Item 17, and speak with current and former franchisees about onboarding and ongoing support.

Unit Growth Analysis

Unit Growth Chart

This franchise is on an accelerating growth trajectory: unit counts climbed from 47 (2022) to 49 (2023, +2, +4.3%), 57 (2024, +8, +16.3%) and 74 (2025, +17, +29.8%). For investors, that acceleration-growth rates moving 4.3% → 16.3% → 29.8% and net additions of +2, +8, +17-signals improving franchise health and momentum, though the system is still modestly sized at 74 units so continued execution should be monitored.

How Much Does It Cost to Open a Shine Franchise?

Opening a Shine franchise requires a total initial investment of $141,570 to $189,295, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$141,570
Minimum Investment Breakdown
Franchise Fee
Real Estate
Equipment & Assets
Reserves
Training
Other

Maximum Investment

$189,295
Maximum Investment Breakdown

Minimum Investment Breakdown

Franchise Fee$49,900
Real Estate$2,000
Equipment & Assets$29,085
Reserves$30,000
Training$6,495
Other$24,090

Maximum Investment Breakdown

Franchise Fee$49,900
Real Estate$6,000
Equipment & Assets$34,800
Reserves$60,000
Training$8,495
Other$30,100

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do Shine Franchise Owners Make?

Shine franchise locations reported average gross sales of $461,953 and median gross sales of $353,090 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:
$461,953
Median Gross Sales:
$353,090
High Gross Sales:
$1,531,400
Low Gross Sales:
$30,855
Sample Size:
19
Audit Status:
Unaudited
Franchise vs Corporate Performance: Reported financials are from franchised units only; there is no company-owned data presented, so comparisons to corporate-owned performance are not available.
Performance Variability Analysis: Within the Single Territory 5+ Years segment, average gross revenues (461,952.91) are substantially lower than the top-performing outlier (1,531,400.25), indicating high variability across territories in this tenure cohort.
Data Scope and Limitations: The figures are unaudited and based on franchisee reports for the 2024 measurement period, and expense or net income data are not provided, limiting assessment of profitability.

Frequently Asked Questions

Is Shine a good franchise to own?

Whether Shine is a good franchise depends on your goals, experience, and local market. Key factors from the 2025 FDD: Shine operates 74 locations, received a legal risk score of 69/100, a training and support score of 68/100. Financial performance data is disclosed in Item 19. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.

Is a Shine franchise worth the investment?

The value of a Shine franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $141,570 to $189,295. Shine disclosed average gross sales of $461,953 in 2025. The system reported 1 terminated units in 2025. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.

What is the failure rate of Shine franchises?

In the 2025 FDD, Shine reported 1 terminated franchises and 0 non-renewals out of 74 total locations. Franchise closures can result from many factors including market conditions, operator decisions, lease expirations, and franchisor enforcement actions. The FDD's Item 20 provides the most detailed unit turnover data.

How long does it take to break even with a Shine franchise?

Break-even timelines for Shine franchises are not disclosed in the 2025 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.

Is Shine a franchise or a corporate-owned business?

As of the 2025 FDD, Shine operates 74 franchised locations and 0 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.

Interested in Shine?

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