Salsarita’s Fresh Mexican Grill^®

Food & Beverage • Year: 2025

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What Is Salsarita’s Fresh Mexican Grill?

Salsarita’s Fresh Mexican Grill is a fast-casual franchise serving Mexican food such as burritos, tacos, quesadillas, salads and nachos. Franchisees are required to serve alcoholic beverages (unless they request not to or cannot obtain a license), making alcohol sales a material revenue stream. Restaurants are typically located in strip shopping centers, regional malls, and freestanding buildings, and the franchisor also franchises non-traditional locations such as airports, college campuses, and corporate campuses.

Salsarita’s Fresh Mexican Grill Franchise: Pros and Cons

The brand's 100 training and support score — well above typical and in the top quarter — promises comprehensive onboarding and ongoing field support that shortens ramp-up, but its six reacquired outlets, well above typical for Food & Beverage (top 10%), signal higher operator turnover you should investigate.

Pros

The 100 training and support score is well above typical across franchises (top quarter), meaning you’ll receive comprehensive onboarding and ongoing field support that shortens your ramp-up and reduces day‑to‑day guesswork.

No disclosed lawsuits, franchisee judgments, settlements, government penalties, or fraud cases — all at zero and well below typical for Food & Beverage (bottom 5%) — which gives the brand a clean legal record and lowers litigation and regulatory risk for operators.

Managers are not required to hold equity (0%), well below typical for the sector (bottom 5%), giving you flexibility to structure manager compensation and ownership without mandatory equity grants.

Cons

Six reacquired outlets is well above typical for Food & Beverage (top 10%), which primarily reflects past franchisees exiting the system and signals higher operator turnover you should investigate.

Lawsuits & Legal Risk

100

Excellent

The franchise reported no material legal proceedings.

Territory Protection

52/100

NORMAL

Grants a protected operating area where the franchisor will not place other physical units. The franchisor retains rights to develop nearby units, sell via e-commerce, retail and alternative channels, operate under different trademarks, and reduce protection contingent on meeting performance quotas, while the franchisee retains site-specific relocation rights.

Training & Support

100

Excellent

The brand provides an extensive 186-hour training curriculum designed to prepare three managerial staff members for launch. The program includes on-site launch support to aid operational readiness; travel and lodging expenses, and any fees for additional on-site support, are the responsibility of the franchisee.

Unit Growth Analysis

This franchise is on a declining and accelerating trajectory: unit counts fell from 71 in 2023 to 69 in 2024 (−2.8%) and then to 65 in 2025 (−5.8%). The acceleration in shrinkage (total loss of 6 units, −8.5% over two years, and a worsening YoY decline from −2.8% to −5.8%) signals weakening franchise health and elevated investor risk, prompting a need to investigate closures, attrition drivers, or support issues before committing capital.

How Much Does It Cost to Open a Salsarita’s Fresh Mexican Grill Franchise?

Opening a Salsarita’s Fresh Mexican Grill franchise requires a total initial investment of $371,400 to $856,100, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$371,400

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$856,100

Minimum Investment Breakdown

Franchise Fee$30,000

Real Estate$258,500

Equipment & Assets$175,800

Reserves$10,000

Training$4,500

Other$-107,400

Maximum Investment Breakdown

Franchise Fee$30,000

Real Estate$443,000

Equipment & Assets$293,200

Reserves$35,000

Training$10,500

Other$44,400

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do Salsarita’s Fresh Mexican Grill Franchise Owners Make?

Average Gross Sales:

N/A

Median Gross Sales:

N/A

Sample Size:

Franchise vs Corporate Performance: Franchised restaurants are reported in segmented thirds with higher top-third averages than the company-owned group, but there is no explicit overall franchised average to directly compare to the company-owned average of 1,074,147 for 2024.

Performance Variability Analysis: Reported top/middle/bottom third averages for franchised outlets show wide spread (top third average 1,904,787 vs bottom third 784,734), indicating substantial variability in unit sales across the system.

Data Scope and Limitations: The disclosure provides detailed group-level statistics but lacks a clear overall franchised mean/median/high/low and has inconsistent counts between tables, so conclusions about typical franchised unit performance require further substantiation.

Frequently Asked Questions

How much does it cost to open a Salsarita’s Fresh Mexican Grill franchise?

The total initial investment for a Salsarita’s Fresh Mexican Grill franchise ranges from $371,400 to $856,100, according to the 2025 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.

What is the Salsarita’s Fresh Mexican Grill initial franchise fee?

The initial franchise fee for Salsarita’s Fresh Mexican Grill is $30,000, as stated in the 2025 FDD. This fee is paid upon signing the Franchise Agreement.

Does Salsarita’s Fresh Mexican Grill have any franchise lawsuits or legal issues?

Salsarita’s Fresh Mexican Grill received a legal risk score of 100 out of 100 in the 2025 FDD analysis. The franchise reported no material legal proceedings.

Does Salsarita’s Fresh Mexican Grill offer exclusive franchise territories?

Salsarita’s Fresh Mexican Grill received a territory protection score of 52 out of 100. Grants a protected operating area where the franchisor will not place other physical units.

What training does Salsarita’s Fresh Mexican Grill provide to new franchisees?

Salsarita’s Fresh Mexican Grill received a training and support score of 100 out of 100. The brand provides an extensive 186-hour training curriculum designed to prepare three managerial staff members for launch.

How many Salsarita’s Fresh Mexican Grill franchise locations are there?

Salsarita’s Fresh Mexican Grill had 65 total locations as of the 2025 Franchise Disclosure Document.

What type of business is Salsarita’s Fresh Mexican Grill?

Salsarita’s Fresh Mexican Grill is a fast-casual franchise serving Mexican food such as burritos, tacos, quesadillas, salads and nachos.

Interested in Salsarita’s Fresh Mexican Grill?

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