Pure Glow^®

Personal Care • Year: 2025

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What Is Pure Glow?

Pure Glow is a franchise in the Personal Care category offering upscale studios that provide premium custom airbrush tanning. The business operates via brick-and-mortar Pure Glow Studios of approximately 800–1,200 square feet in upscale retail settings. It serves primarily individual consumers (adults seeking a tanned appearance) and delivers a core service bundle of face-only, partial-body and full-body airbrush tans, service packages, monthly memberships, and related retail products using the franchisor's branded airbrush tanning solution and solution applicators.

Pure Glow Franchise: Pros and Cons

A major strength is the franchise’s exceptionally clean track record - 0 disclosed lawsuits, 0 outlet terminations/non-renewals/reacquisitions plus a low $15,000 maximum reserve and $0 listed training costs - but its 0.0% manager required equity could weaken owner-operator alignment and local commitment.

Pros

0 disclosed lawsuits and zero franchisee-initiated judgments or settlements - far lower than is typical in Personal Care, indicating a clean legal and regulatory record that reduces litigation risk and related costs.

0 outlet terminations, 0 non-renewals, and 0 reacquired outlets - unusually low churn for this sector, suggesting franchisees are remaining in the system rather than exiting.

Item 7 shows a $15,000 maximum reserve (well below typical) and training costs listed at $0 (min and max) - both are below industry norms, which lowers the cash you need to set aside and reduces upfront operating costs.

Cons

0.0% manager required equity - unlike many Personal Care franchises that ask managers to hold a stake, this lack of required manager ownership can weaken owner-operator alignment and make consistent, committed local management harder to ensure.

Lawsuits & Legal Risk

100

Excellent

Pure Glow reported no material legal proceedings,

Territory Protection

43/100

NORMAL

Pure Glow grants a site-specific protected territory - a 12-minute travel-time Protected Area mapped in Exhibit 1 and adjusted for market density - to operate the approved Studio. These rights are contingent on meeting performance quotas; the franchisor may develop nearby units and sell via e-commerce and alternative channels.

Training & Support

50/100

NORMAL

Pure Glow provides a focused 40-hour training curriculum designed to prepare three staff members for launch, emphasizing practical and operational instruction to support initial operations. The program includes on-site launch support for operational readiness, with travel and lodging expenses and any fees for on-site services borne by the franchisee.

How Much Does It Cost to Open a Pure Glow Franchise?

Opening a Pure Glow franchise requires a total initial investment of $563,925 to $966,650, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$563,925

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$966,650

Minimum Investment Breakdown

Franchise Fee$50,000

Real Estate$388,775

Equipment & Assets$60,900

Reserves$15,000

Training$0

Other$49,250

Maximum Investment Breakdown

Franchise Fee$50,000

Real Estate$388,775

Equipment & Assets$60,900

Reserves$15,000

Training$0

Other$451,975

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do Pure Glow Franchise Owners Make?

Pure Glow franchise locations reported average gross sales of $404,578 and median gross sales of $404,578 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$404,578

Median Gross Sales:

$404,578

High Gross Sales:

$648,944

Low Gross Sales:

$160,212

Sample Size:

Percent Attaining Average:

50.0%

Audit Status:

Unaudited

Franchise vs Corporate Performance: The Item 19 data covers two company-owned outlets for 2024 (Wellesley and Back Bay). Total gross sales are highly concentrated in Back Bay ($648,944) versus Wellesley ($160,212). Back Bay generates ~75% of combined revenue and achieves materially higher direct gross-margin metrics (Direct Gross Profit 70.8% of sales) compared with Wellesley (Direct Gross Profit 48.9%). After disclosed operating expenses and selected franchise-related fees, Back Bay remains strongly positive ($261,166, 40.2% of sales) while Wellesley is loss-making on the same measure (($54,443), -34.0% of sales). This indicates company-owned performance is uneven across locations and that results at a single company-owned outlet may not be representative of franchisee outcomes.

Performance Variability Analysis: There is significant variability between the two outlets: Back Bay's total gross sales (~$648.9k) are ~4.0x Wellesley's (~$160.2k). Cost structure differences drive the dispersion: Wellesley has much higher direct labor as a percent of sales (40.3%) versus Back Bay (20.3%), while COGS (retail+services) are modestly higher in Wellesley (10.9% of sales) vs Back Bay (8.8%). Disclosed expenses (marketing, facility, G&A) consume ~72% of Wellesley’s Direct Gross Profit causing a negative operating outcome, whereas the same disclosed expense categories are ~21.9% at Back Bay. With only two data points, half (1 of 2) of outlets exceed the sample average gross sales (50%).

Data Scope and Limitations: The Item 19 disclosure is based on two operational company-owned outlets for the 2024 calendar year and the information has not been audited (explicitly stated). The financials were not prepared under GAAP and do not include New Franchise Outlets not fully operational in 2024. Because the sample size is very small (n=2) and company-owned outlets may benefit from operational differences (management, local brand recognition, no royalty payments), these figures should be treated as limited historical data rather than forecasts; individual franchisee results may differ materially.

Frequently Asked Questions

Is Pure Glow a good franchise to own?

Whether Pure Glow is a good franchise depends on your goals, experience, and local market. Key factors from the 2025 FDD: Pure Glow operates 5 locations, received a legal risk score of 100/100, a training and support score of 50/100. Financial performance data is disclosed in Item 19. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.

Is a Pure Glow franchise worth the investment?

The value of a Pure Glow franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $563,925 to $966,650. Pure Glow disclosed average gross sales of $404,578 in 2025. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.

How long does it take to break even with a Pure Glow franchise?

Break-even timelines for Pure Glow franchises are not disclosed in the 2025 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.

Is Pure Glow a franchise or a corporate-owned business?

As of the 2025 FDD, Pure Glow operates 2 franchised locations and 3 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.

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