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PopUp Bagels®

Food & Beverage Year: 2025
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What Is PopUp Bagels?

PopUp Bagels is a franchised bagel shop concept that offers distinctive, uniquely flavored bagels and multiple flavors of schmears. Franchisees operate PopUp Bagels Shops under mandatory Brand Standards and must offer the products and services the franchisor specifies. Franchisees may obtain multi-unit development rights under a Development Rights Agreement and are required to purchase certain food, beverage, and paper products from an affiliated commissary; as of December 29, 2024, five Shops were operating in Connecticut and four in New York.

PopUp Bagels Franchise: Pros and Cons

A Territory Protection Score of 51 (top quarter for Food & Beverage) gives stronger-than-average territory rights and lowers the chance of a nearby competing location, but the system has zero franchised units (bottom 5%), so it’s very early-stage with no franchisees to interview and unproven unit economics.

Pros

Territory Protection Score of 51 - in the top quarter for Food & Beverage - gives you stronger-than-average territory rights, lowering the chance the franchisor will place a competing location nearby.
Zero disclosed lawsuits, zero government penalties, and zero franchisor- or franchisee-initiated enforcement actions or judgments - all well below typical - indicate a clean legal and compliance record, which reduces near-term legal risk.
Manager required equity: 0 - unlike many systems that mandate manager ownership, this gives you flexibility to design manager compensation and ownership structures to attract and retain talent.

Cons

Franchised units: 0 - bottom 5% - the system is early-stage, so you won’t have existing franchisees to interview and the unit economics, field support, and real-world operational issues are largely unproven.

Territory Protection

51/100
Good

PopUp Bagels grants a non-exclusive Area of Protection (generally 15,000-population) that expressly excludes Non-Traditional Venues. The franchisor retains rights to develop or authorize other units and alternative distribution (including e-commerce and retail), provides no right of first refusal, and permits relocation only with its consent and specified conditions.

Training & Support

67/100
NORMAL

The brand provides a focused 50-hour training curriculum designed to prepare four initial trainees through classroom instruction and hands-on operational practice. The program includes on-site launch support for operational readiness, with travel and lodging expenses managed by the franchisee and additional on-site support available for separate franchisor fees.

How Much Does It Cost to Open a PopUp Bagels Franchise?

Opening a PopUp Bagels franchise requires a total initial investment of $312,600 to $884,150, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$312,600
Minimum Investment Breakdown
Franchise Fee
Real Estate
Equipment & Assets
Reserves
Training
Other

Maximum Investment

$884,150
Maximum Investment Breakdown

Minimum Investment Breakdown

Franchise Fee$35,000
Real Estate$143,500
Equipment & Assets$93,600
Reserves$10,000
Training$2,500
Other$28,000

Maximum Investment Breakdown

Franchise Fee$35,000
Real Estate$563,000
Equipment & Assets$214,350
Reserves$15,000
Training$14,000
Other$42,800

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

PopUp Bagels Franchise Earnings: Not Disclosed

PopUp Bagels did not disclose financial performance data (Item 19) in their 2025 Franchise Disclosure Document. Not all franchisors choose to publish this information, which can make it harder for prospective owners to evaluate expected revenue before investing.

This franchise company did not publish these results.

Frequently Asked Questions

Is PopUp Bagels a good franchise to own?

Whether PopUp Bagels is a good franchise depends on your goals, experience, and local market. Key factors from the 2025 FDD: PopUp Bagels operates 9 locations, received a legal risk score of 100/100, a training and support score of 67/100. The franchisor does not disclose financial performance data. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.

Is a PopUp Bagels franchise worth the investment?

The value of a PopUp Bagels franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $312,600 to $884,150. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.

How long does it take to break even with a PopUp Bagels franchise?

Break-even timelines for PopUp Bagels franchises are not disclosed in the 2025 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.

Is PopUp Bagels a franchise or a corporate-owned business?

As of the 2025 FDD, PopUp Bagels operates 0 franchised locations and 9 company-owned locations. PopUp Bagels currently operates as a predominantly company-owned system, though franchise opportunities are being offered through the FDD.

Does PopUp Bagels disclose franchise revenue data?

PopUp Bagels did not disclose financial performance data (Item 19) in their 2025 FDD. Not all franchisors choose to publish this information.

Interested in PopUp Bagels?

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