Orange Shoe^®

Health & Wellness • Year: 2024

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What Is Orange Shoe?

Orange Shoe is a franchise in the Health & Wellness category that develops and operates branded fitness centers offering personal training and related services. The operational model is brick-and-mortar studios-typically 1,800–2,500 square feet, owned or leased in shopping centers or freestanding locations-with the system supplemented to include online training since March 2020. It serves primarily individual consumers (targeting adults 18–60) and also offers small-group and corporate wellness programs; the core service bundle includes personal fitness training, classes, small-group and corporate wellness programs, in‑home training, and individualized nutrition and weight-loss counseling.

Orange Shoe Franchise: Pros and Cons

The franchise's biggest strength is its heavy owner onboarding-160 hours of initial training and a perfect 100 Training & Support score (top 5–10% for Health & Wellness)-but its main risk is weak territorial safeguards, with a Territory Protection Score of 35 (bottom 10%), allowing nearby openings or competing channels.

Pros

160 hours of initial training and a Training & Support score of 100 - both well above typical for Health & Wellness (top 5–10%), showing the franchisor invests heavily in preparing new operators so you'll be thoroughly trained before opening.

Zero disclosed lawsuits, zero government penalties, and zero franchisor-initiated enforcement actions - well below typical for the sector, giving you a clean legal and compliance record that reduces legal friction for franchisees.

Initial franchise fees are refundable (rare - only ~11% of Health & Wellness franchises offer this), which lowers your upfront financial risk and gives more flexibility during the pre-opening phase.

Cons

Territory Protection Score of 35 - well below typical for Health & Wellness (bottom 10%), meaning you will not have strong territory protection and the franchisor may permit nearby openings or competing channels.

0 company-owned units - well below typical for the sector (bottom 5%), so the franchisor does not operate its own locations and therefore lacks a corporate testbed to pilot changes or maintain firsthand operational experience.

Lawsuits & Legal Risk

100

Excellent

Orange Shoe reported no material legal proceedings,

Territory Protection

35/100

NORMAL

Orange Shoe grants a non-exclusive, site-specific Protected Territory (Exhibit A) sized by market-density and demographic analysis for each studio. Territory rights are contingent on meeting performance quotas; franchisor may develop nearby units, there is no right of first refusal, and franchisor may sell via e-commerce and other channels.

Training & Support

100

Excellent

Orange Shoe provides a Comprehensive 160-hour training curriculum as a deep dive designed to prepare two individuals included in the initial fee for launch. The program includes on-site launch support focused on operational readiness; travel and lodging are the franchisee's responsibility, and on-site support is subject to additional franchisee-paid fees.

How Much Does It Cost to Open an Orange Shoe Franchise?

Opening an Orange Shoe franchise requires a total initial investment of $98,600 to $325,000, according to the 2024 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$98,600

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$325,000

Minimum Investment Breakdown

Franchise Fee$39,000

Real Estate$0

Equipment & Assets$19,500

Reserves$30,000

Training$3,000

Other$7,100

Maximum Investment Breakdown

Franchise Fee$39,000

Real Estate$133,500

Equipment & Assets$71,000

Reserves$60,000

Training$4,000

Other$17,500

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

Orange Shoe Franchise Earnings: Not Disclosed

Orange Shoe did not disclose financial performance data (Item 19) in their 2024 Franchise Disclosure Document. Not all franchisors choose to publish this information, which can make it harder for prospective owners to evaluate expected revenue before investing.

This franchise company did not publish these results.

Frequently Asked Questions

Is Orange Shoe a good franchise to own?

Whether Orange Shoe is a good franchise depends on your goals, experience, and local market. Key factors from the 2024 FDD: Orange Shoe operates 11 locations, received a legal risk score of 100/100, a training and support score of 100/100. The franchisor does not disclose financial performance data. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.

Is an Orange Shoe franchise worth the investment?

The value of an Orange Shoe franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $98,600 to $325,000. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.

How long does it take to break even with an Orange Shoe franchise?

Break-even timelines for Orange Shoe franchises are not disclosed in the 2024 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.

Is Orange Shoe a franchise or a corporate-owned business?

As of the 2024 FDD, Orange Shoe operates 11 franchised locations and 0 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.

Does Orange Shoe disclose franchise revenue data?

Orange Shoe did not disclose financial performance data (Item 19) in their 2024 FDD. Not all franchisors choose to publish this information.

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