NaturaLawn of America^®

Home & Commercial Services • Year: 2025

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What Is NaturaLawn of America?

NaturaLawn of America is a franchise in the Home & Commercial Services category that provides organic-based lawn care and biological pest control services. Franchisees diagnose lawn problems and apply organic-based fertilization and biological weed, disease, and insect controls, and also provide aeration and seeding, typically performing services 5 to 8 or more times per year. The business serves a mix of residential, commercial and government-owned properties (B2C and B2B).

NaturaLawn of America Franchise: Pros and Cons

With a Stability Score of 100, placing it in the top 10% for Home & Commercial Services and signaling consistent operations across the system, the franchise offers lower operational turbulence for owners, but the franchisor runs ten company-owned units (top 10% for the sector), which may show a focus on corporate growth over expanding the franchise base.

Pros

The $1,500 minimum reserve requirement is well below typical (bottom 10%), which reduces the cash cushion you must hold and frees up capital for build-out or working capital.

A Stability Score of 100 is well above typical for Home & Commercial Services (top 10%), indicating strong system-level consistency and lower operational turbulence for franchisees.

Zero outlet terminations, zero non-renewals, and zero government penalties or franchisor enforcement actions are all well below typical (bottom 5%), pointing to a clean legal/regulatory record and fewer disputes to manage.

Cons

Ten company-owned units is well above typical for this sector (top 10%), which may indicate the franchisor is prioritizing corporate expansion over growing the franchise base and warrants further inquiry into future franchise opportunities.

You do not have a franchisee right to relocate, which is unusual (about 89.7% of franchises allow relocation) and reduces your flexibility to move if local market conditions change.

Lawsuits & Legal Risk

89/100

NORMAL

NaturaLawn of America: The Facts - named defendant in a 2024 TCPA consumer suit alleging unlawful calls/texts; company denies liability and says potential material exposure is possible but not probable. The Advice - review franchisee marketing, consent and dialing practices, indemnification, training and insurance; request case updates and any settlement terms.

Territory Protection

40/100

NORMAL

NaturaLawn of America grants an exclusive protected Licensed Territory based on market density (generally ≈40,000 households). Territory is subject to performance contingencies (min $500K annual gross by year five); franchisor may develop nearby units, sell via e-commerce/alternative channels, and there is no first right of refusal.

Training & Support

70/100

NORMAL

The brand provides a robust 120-hour training curriculum designed to prepare two initial trainees for launch. The program includes on-site launch support focused on operational readiness; travel, lodging, and related living expenses are the responsibility of the franchisee, and on-site support incurs additional fees.

Franchisee Stability

100

Excellent

NaturaLawn of America earns an Excellent Stability Score. Three-year turnover of 0.78% is well below the typical Home & Commercial Services franchise (around 6%), placing the system among the lowest-churn operators in that peer set. Out of 2 total exits across the three reported years, ceased operations dominated with 2, alongside no terminations, no non-renewals, and no franchisor buybacks.

The dominance of ceased operations suggests location-level economics: operators chose to close, or individual locations underperformed, rather than broad franchisor-franchisee friction. For prospective franchisees, this is a very strong retention profile for a system of about 90 franchised outlets in the most recent year; nevertheless validate unit-level economics and seasonality in the territories you are considering, review how the franchisor supports underperforming units and speak directly with current owners about local market variance and recovery strategies.

Unit Growth Analysis

This franchise expanded from 95 units in 2023 to 99 in 2024 (+4 units, ≈+4.2%) then declined to 98 in 2025 (-1 unit, -1.0%), so the trend has shifted from modest growth to slight contraction. For investors that means overall near-stability but emerging stagnation-a net gain of only 3 units over two years and a -5.2 percentage-point swing in year-over-year growth (from +4.2% to -1.0%) suggests you should probe unit-level performance, closures/attrition, and market saturation before increasing exposure.

How Much Does It Cost to Open a NaturaLawn of America Franchise?

Opening a NaturaLawn of America franchise requires a total initial investment of $87,500 to $132,650, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$87,500

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$132,650

Minimum Investment Breakdown

Franchise Fee$19,500

Real Estate$2,000

Equipment & Assets$1,500

Reserves$1,500

Training$0

Other$63,000

Maximum Investment Breakdown

Franchise Fee$39,500

Real Estate$3,500

Equipment & Assets$18,000

Reserves$4,500

Training$1,150

Other$66,000

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

Frequently Asked Questions

Is NaturaLawn of America a good franchise to own?

Whether NaturaLawn of America is a good franchise depends on your goals, experience, and local market. Key factors from the 2025 FDD: NaturaLawn of America operates 98 locations, received a legal risk score of 89/100, a training and support score of 70/100. Financial performance data is disclosed in Item 19. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.

Is a NaturaLawn of America franchise worth the investment?

The value of a NaturaLawn of America franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $87,500 to $132,650. NaturaLawn of America disclosed average gross sales of $2,192,129 in 2025. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.

How long does it take to break even with a NaturaLawn of America franchise?

Break-even timelines for NaturaLawn of America franchises are not disclosed in the 2025 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.

Is NaturaLawn of America a franchise or a corporate-owned business?

As of the 2025 FDD, NaturaLawn of America operates 88 franchised locations and 10 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.

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