NaturaLawn of America^®

Home & Commercial Services • Year: 2025

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What Is NaturaLawn of America?

NaturaLawn of America is a franchise in the Home & Commercial Services category that operates a lawn care service business focused on organic-based and biological treatments and pest control. It serves a mix of residential, commercial and government customers across a licensed territory. The core service bundle includes diagnosis of lawn problems, application of organic-based fertilization and biological weed, disease and insect controls, and aeration and seeding performed multiple times per year.

NaturaLawn of America Franchise: Pros and Cons

The franchise shows exceptionally strong unit stability, with zero outlet terminations and zero non-renewals and a clean legal record (no penalties, enforcement actions, judgments, settlements, or fraud), but its high corporate footprint—10 company-owned units (top 10%)—and no franchisee right to relocate (about 89% allow relocation) limit independence.

Pros

Zero outlet terminations and zero non-renewals, both well below typical for Home & Commercial Services (bottom 5%), indicate current franchisees are staying in the system and renewing agreements.

Zero government penalties, zero franchisor-initiated enforcement actions, zero franchisee-initiated judgments/settlements, and zero fraud cases — all well below typical (bottom 5%) — point to a clean legal and regulatory record that reduces litigation and compliance friction for operators.

Item 7 training minimum is $0 and the manager required equity percentage is 0, both well below typical for the sector (bottom 5%), which lowers upfront cash demands and gives you flexibility in structuring manager pay and ownership.

Cons

10 company-owned units is well above typical for Home & Commercial Services (top 10%) — a high corporate ownership share can indicate the franchisor favors company expansion over franchising and may limit growth opportunities or support priorities for independent franchisees.

There is no franchisee right to relocate, an unusual absence given about 89% of franchises permit relocation, which reduces your operational flexibility and can make exit planning harder.

Lawsuits & Legal Risk

89/100

NORMAL

Part 1 (The Facts): A 2024 TCPA suit (Venisha Ford v. NaturaLawn) alleges unsolicited calls; NaturaLawn denies liability, no class certified and damages unestimatable. Management deems material liability possible but not probable. Part 2 (The Advice): Review franchisor call-compliance policies, training, indemnity and insurance provisions, and request claims history and corrective measures.

Territory Protection

49/100

NORMAL

Grants a protected operating area where the franchisor will not place other physical units. Franchisor retains rights to develop additional units in the surrounding market, sell via e-commerce and retail channels, and use alternative trademarks; protection is contingent on meeting performance quotas and reflects market density and site-specific rights.

Training & Support

70/100

NORMAL

The brand provides a robust 120-hour training curriculum designed to prepare two initial trainees for launch. The program includes on-site launch support focused on operational readiness; travel, lodging, and related living expenses are the responsibility of the franchisee, and on-site support incurs additional fees.

Unit Growth Analysis

This franchise expanded from 95 units in 2023 to 99 in 2024 (+4 units, ≈+4.2%) then declined to 98 in 2025 (-1 unit, -1.0%), so the trend has shifted from modest growth to slight contraction. For investors that means overall near-stability but emerging stagnation—a net gain of only 3 units over two years and a -5.2 percentage-point swing in year-over-year growth (from +4.2% to -1.0%) suggests you should probe unit-level performance, closures/attrition, and market saturation before increasing exposure.

How Much Does It Cost to Open a NaturaLawn of America Franchise?

Opening a NaturaLawn of America franchise requires a total initial investment of $77,500 to $250,000, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$77,500

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$250,000

Minimum Investment Breakdown

Franchise Fee$19,500

Real Estate$2,000

Equipment & Assets$1,500

Reserves$1,500

Training$0

Other$53,000

Maximum Investment Breakdown

Franchise Fee$39,500

Real Estate$3,500

Equipment & Assets$18,000

Reserves$4,500

Training$1,150

Other$183,350

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do NaturaLawn of America Franchise Owners Make?

NaturaLawn of America franchise locations reported average gross sales of $2,192,129 and median gross sales of $1,097,125 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$2,192,129

Median Gross Sales:

$1,097,125

High Gross Sales:

$9,730,236

Low Gross Sales:

$252,062

Sample Size:

Franchise vs Corporate Performance: Franchised units show an average annual gross sales of 2,192,129 in 2024 versus company-owned reporting separate metrics; however, detailed cost and margin breakdowns are provided only for company-owned locations, preventing direct profit comparisons.

Performance Variability Analysis: There is high variability among franchised units with annual sales ranging from 252,062 to 9,730,236 and a median (1,097,125) well below the mean, indicating a skewed distribution with a few high-performing units driving the average.

Data Scope and Limitations: The reported franchised figures apply only to 40 locations operating five years or more in 2024 and are unaudited; expense and gross margin percentages are available only for six company-owned units, limiting full P&L assessment for prospective franchisees.

Frequently Asked Questions

How much does it cost to open a NaturaLawn of America franchise?

The total initial investment for a NaturaLawn of America franchise ranges from $77,500 to $250,000, according to the 2025 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.

What is the NaturaLawn of America initial franchise fee?

The initial franchise fee for NaturaLawn of America is $39,500, as stated in the 2025 FDD. This fee is paid upon signing the Franchise Agreement.

How much do NaturaLawn of America franchise owners make?

NaturaLawn of America franchise locations reported average gross sales of $2,192,129 and median gross sales of $1,097,125 in 2025, based on Item 19 of the Franchise Disclosure Document. Actual earnings vary by location, market, and operator experience.

Does NaturaLawn of America have any franchise lawsuits or legal issues?

NaturaLawn of America received a legal risk score of 89 out of 100 in the 2025 FDD analysis. Part 1 (The Facts): A 2024 TCPA suit (Venisha Ford v.

Does NaturaLawn of America offer exclusive franchise territories?

NaturaLawn of America received a territory protection score of 49 out of 100. Grants a protected operating area where the franchisor will not place other physical units.

What training does NaturaLawn of America provide to new franchisees?

NaturaLawn of America received a training and support score of 70 out of 100. The brand provides a robust 120-hour training curriculum designed to prepare two initial trainees for launch.

How many NaturaLawn of America franchise locations are there?

NaturaLawn of America had 98 total locations as of the 2025 Franchise Disclosure Document.

What type of business is NaturaLawn of America?

NaturaLawn of America is a franchise in the Home & Commercial Services category that operates a lawn care service business focused on organic-based and biological treatments and pest control.

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