NaturaLawn of America^®

Home & Commercial Services • Year: 2025

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What Is NaturaLawn of America?

NaturaLawn of America is a franchise in the Home & Commercial Services category that operates a lawn care service business focused on organic-based and biological treatments and pest control. It serves a mix of residential, commercial and government customers across a licensed territory. The core service bundle includes diagnosis of lawn problems, application of organic-based fertilization and biological weed, disease and insect controls, and aeration and seeding performed multiple times per year.

NaturaLawn of America Franchise: Pros and Cons

The franchise's Stability Score is 100 (top 10% in Home & Commercial Services), reflecting unusually strong system-level stability and easier lender conversations; however, the franchisor owns ten company-owned units (top 10%), which may indicate a preference for corporate expansion over growing the franchised base and merits deeper scrutiny.

Pros

Minimum reserves $1,500, minimum assets $1,500 and a $0 training fee are all well below what's typical, meaning you need far less upfront and ongoing cash than most franchise operators.

Stability Score of 100 is in the top 10% for Home & Commercial Services, indicating unusually strong system-level stability that makes performance more predictable and lender conversations easier.

Zero terminations, non-renewals, franchisor enforcement actions, franchisee judgments/settlements, fraud cases and government penalties - all well below typical - point to a very clean legal and regulatory record, reducing distraction and compliance risk.

Cons

Ten company-owned units is well above typical for Home & Commercial Services (top 10%), which may signal the franchisor favors corporate expansion over building the franchised base and warrants deeper scrutiny of their growth strategy and commitment to franchisees.

No franchisee right to relocate - an unusual absence (about 89.4% of franchises allow relocation) - limits your operational flexibility to move a unit if market conditions change and can complicate exit planning.

Lawsuits & Legal Risk

89/100

NORMAL

NaturaLawn of America: The Facts - named defendant in a 2024 TCPA consumer suit alleging unlawful calls/texts; company denies liability and says potential material exposure is possible but not probable. The Advice - review franchisee marketing, consent and dialing practices, indemnification, training and insurance; request case updates and any settlement terms.

Territory Protection

40/100

NORMAL

NaturaLawn of America grants an exclusive protected Licensed Territory based on market density (generally ≈40,000 households). Territory is subject to performance contingencies (min $500K annual gross by year five); franchisor may develop nearby units, sell via e-commerce/alternative channels, and there is no first right of refusal.

Training & Support

70/100

NORMAL

The brand provides a robust 120-hour training curriculum designed to prepare two initial trainees for launch. The program includes on-site launch support focused on operational readiness; travel, lodging, and related living expenses are the responsibility of the franchisee, and on-site support incurs additional fees.

Franchisee Stability

100

Excellent

NaturaLawn of America earns an Excellent Stability Score. Three-year turnover of 0.78% is well below the typical Home & Commercial Services franchise (around 6%), placing the system among the lowest-churn operators in that peer set. Out of 2 total exits across the three reported years, ceased operations dominated with 2, alongside no terminations, no non-renewals, and no franchisor buybacks.

The dominance of ceased operations suggests location-level economics: operators chose to close, or individual locations underperformed, rather than broad franchisor-franchisee friction. For prospective franchisees, this is a very strong retention profile for a system of about 90 franchised outlets in the most recent year; nevertheless validate unit-level economics and seasonality in the territories you are considering, review how the franchisor supports underperforming units and speak directly with current owners about local market variance and recovery strategies.

Unit Growth Analysis

This franchise expanded from 95 units in 2023 to 99 in 2024 (+4 units, ≈+4.2%) then declined to 98 in 2025 (-1 unit, -1.0%), so the trend has shifted from modest growth to slight contraction. For investors that means overall near-stability but emerging stagnation-a net gain of only 3 units over two years and a -5.2 percentage-point swing in year-over-year growth (from +4.2% to -1.0%) suggests you should probe unit-level performance, closures/attrition, and market saturation before increasing exposure.

How Much Does It Cost to Open a NaturaLawn of America Franchise?

Opening a NaturaLawn of America franchise requires a total initial investment of $87,500 to $132,650, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$87,500

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$132,650

Minimum Investment Breakdown

Franchise Fee$19,500

Real Estate$2,000

Equipment & Assets$1,500

Reserves$1,500

Training$0

Other$63,000

Maximum Investment Breakdown

Franchise Fee$39,500

Real Estate$3,500

Equipment & Assets$18,000

Reserves$4,500

Training$1,150

Other$66,000

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do NaturaLawn of America Franchise Owners Make?

NaturaLawn of America franchise locations reported average gross sales of $2,192,129 and median gross sales of $1,097,125 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$2,192,129

Median Gross Sales:

$1,097,125

High Gross Sales:

$9,730,236

Low Gross Sales:

$252,062

Sample Size:

Audit Status:

Unaudited

Franchise vs Corporate Performance: Franchised units show an average annual gross sales of 2,192,129 in 2024 versus company-owned reporting separate metrics; however, detailed cost and margin breakdowns are provided only for company-owned locations, preventing direct profit comparisons.

Performance Variability Analysis: There is high variability among franchised units with annual sales ranging from 252,062 to 9,730,236 and a median (1,097,125) well below the mean, indicating a skewed distribution with a few high-performing units driving the average.

Data Scope and Limitations: The reported franchised figures apply only to 40 locations operating five years or more in 2024 and are unaudited; expense and gross margin percentages are available only for six company-owned units, limiting full P&L assessment for prospective franchisees.

Frequently Asked Questions

Is NaturaLawn of America a good franchise to own?

Whether NaturaLawn of America is a good franchise depends on your goals, experience, and local market. Key factors from the 2025 FDD: NaturaLawn of America operates 98 locations, received a legal risk score of 89/100, a training and support score of 70/100. Financial performance data is disclosed in Item 19. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.

Is a NaturaLawn of America franchise worth the investment?

The value of a NaturaLawn of America franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $87,500 to $132,650. NaturaLawn of America disclosed average gross sales of $2,192,129 in 2025. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.

How long does it take to break even with a NaturaLawn of America franchise?

Break-even timelines for NaturaLawn of America franchises are not disclosed in the 2025 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.

Is NaturaLawn of America a franchise or a corporate-owned business?

As of the 2025 FDD, NaturaLawn of America operates 88 franchised locations and 10 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.

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