Moxie Salon & Beauty Bar®
What Is Moxie Salon & Beauty Bar?
Moxie Salon & Beauty Bar is a franchise in the hair care and beauty category. The operational model is brick-and-mortar salons, typically 1,200–1,800 square feet located in downtown shopping districts, freestanding locations, regional malls or local shopping centers. It serves the general public (predominantly female) as individual consumers (B2C), and the core service bundle includes hair cutting, color, extensions, blowouts, manicures and other nail-care services, makeup, threading, scalp massage, occasional spray tanning, and retail sales of approved/proprietary beauty products.
Moxie Salon & Beauty Bar Franchise: Pros and Cons
The franchise's Stability Score of 100 (top 10% in Personal Care) and zero disclosed lawsuits or terminations point to exceptional system stability and low legal/operator churn; however, the absence of disclosed cons may reflect limited public disclosure or underreported risks that could leave hidden operational or financial issues unexamined.
Pros
Cons
Lawsuits & Legal Risk
Moxie Salon & Beauty Bar reported no material legal proceedings,
Territory Protection
Moxie Salon & Beauty Bar grants a site-specific protected territory around an Approved Location with boundaries set by zip codes, streets or market-density radii, subject to development and performance contingencies. The franchisor retains rights to develop additional nearby units and to sell via e-commerce and alternative distribution channels.
Training & Support
Moxie Salon & Beauty Bar provides a streamlined 59-hour training curriculum designed to prepare four individuals for launch, combining classroom instruction and hands-on practice across salon operations, service protocols, and management. The program includes on-site launch support as operational readiness assistance; franchisees are responsible for travel and living expenses, and on-site support may involve additional franchisor fees.
Franchisee Stability
Moxie Salon & Beauty Bar earns an Excellent Stability Score. Three-year turnover of 0.00% is well below the typical Personal Care franchise (around 3%), and it sits at the very low end of turnover among industry peers, far lower than what even the lowest-churn 10% of Personal Care franchises report, which is particularly notable in a service-oriented sector. Out of 0 total exits, there were no terminations, no non-renewals, no franchisor buybacks, and no ceased operations; this spotless exit record covers about 7 franchised outlets in the most recent year.
This is built on a compact track record (roughly 20 franchisees averaged across three years); continued retention as the system grows would solidify the picture. For prospective franchisees, the picture so far is uniformly clean: every franchisee who came in stayed in.
Unit Growth Analysis
The franchise’s growth is volatile rather than steadily accelerating: units rose from 11 to 17 in 2023 (+6 units, +54.5%), plunged to 6 in 2024 (−11 units, −64.7%), then recovered to 11 in 2026 (+5 units, +83.3% vs. 2024) - back to the 2022 level but still well below the 2023 peak of 17. For investors this suggests a partial recovery but ongoing execution or market risk: the latest 83.3% surge is meaningful percentage-wise but only +5 units on a small base, so investigate the causes of the 2023→2024 collapse and the sustainability of the recent unit additions.
How Much Does It Cost to Open a Moxie Salon & Beauty Bar Franchise?
Opening a Moxie Salon & Beauty Bar franchise requires a total initial investment of $157,900 to $404,000, according to the 2026 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.
Minimum Investment
Maximum Investment
Minimum Investment Breakdown
Maximum Investment Breakdown
Investment Analysis
This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.
The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.
How Much Do Moxie Salon & Beauty Bar Franchise Owners Make?
Moxie Salon & Beauty Bar franchise locations reported average gross sales of $104,080 and median gross sales of $109,407 in 2026, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.
Frequently Asked Questions
Is Moxie Salon & Beauty Bar a good franchise to own?
Whether Moxie Salon & Beauty Bar is a good franchise depends on your goals, experience, and local market. Key factors from the 2026 FDD: Moxie Salon & Beauty Bar operates 11 locations, received a legal risk score of 100/100, a training and support score of 92/100. Financial performance data is disclosed in Item 19. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.
Is a Moxie Salon & Beauty Bar franchise worth the investment?
The value of a Moxie Salon & Beauty Bar franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $157,900 to $404,000. Moxie Salon & Beauty Bar disclosed average gross sales of $104,080 in 2026. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.
How long does it take to break even with a Moxie Salon & Beauty Bar franchise?
Break-even timelines for Moxie Salon & Beauty Bar franchises are not disclosed in the 2026 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.
Is Moxie Salon & Beauty Bar a franchise or a corporate-owned business?
As of the 2026 FDD, Moxie Salon & Beauty Bar operates 9 franchised locations and 2 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.
Interested in Moxie Salon & Beauty Bar?
Get more information and connect with the franchise directly.