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Movita Juice Bar®

Food & Beverage Year: 2025
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What Is Movita Juice Bar?

Movita Juice Bar is a franchise juice bar specializing in freshly prepared raw juices, blended-to-order fruit smoothies, Acai bowls, and other healthy lifestyle products such as nutritional supplements, essential oils, and snacks. Franchisees sell these franchisor‑approved retail products through an approved retail location and may be required to offer take-out and delivery services subject to the franchisor's rules and approval. Typical locations are pedestrian‑oriented retail sites, including medium to large shopping centers (often anchored by a supermarket), smaller strip centers, stand‑alone buildings, and sites inside larger retail buildings.

Movita Juice Bar Franchise: Pros and Cons

The franchise offers stronger geographic exclusivity than most food & beverage brands, with a Territory Protection Score of 51 (top quarter), but its unusually clean record-zero disclosed lawsuits, penalties, terminations, non-renewals, and reacquired outlets-also means there are few negative data points to judge long-term risks.

Pros

Territory Protection Score of 51 is well above typical for Food & Beverage (top quarter), giving you stronger geographic exclusivity than most franchisors.
Zero disclosed lawsuits, government penalties, franchisor-initiated enforcement actions, fraud allegations, or franchisee-initiated judgments/settlements-all metrics are at or near zero (bottom 5%)-an unusually clean legal and regulatory record that lowers the likelihood of litigation-related disruption.
Outlet non-renewals: 0, outlet terminations: 0, reacquired outlets: 0-all well below typical for Food & Beverage (bottom 5%)-a sign that existing operators are largely staying in the system rather than exiting.

Cons

Territory Protection

51/100
Good

Movita Juice Bar grants a non‑exclusive Protected Area-the smaller of a ½‑mile radius or the shopping center around the Approved Location-subject to franchisor consent and performance contingencies. Franchisor may sell via e‑commerce, retail/wholesale and alternative venues; multi‑unit developers have ROFR in a defined Development Area.

Training & Support

66/100
NORMAL

Movita Juice Bar provides a robust 112-hour training curriculum designed to prepare two franchisees included in the initial fee for launch, focusing on operational and managerial instruction. The program includes on-site launch assistance for operational readiness; on-site support is available for an additional fee, and travel and living expenses are the responsibility of the franchisee.

How Much Does It Cost to Open a Movita Juice Bar Franchise?

Opening a Movita Juice Bar franchise requires a total initial investment of $420,500 to $538,000, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$420,500
Minimum Investment Breakdown
Franchise Fee
Real Estate
Equipment & Assets
Reserves
Training
Other

Maximum Investment

$538,000
Maximum Investment Breakdown

Minimum Investment Breakdown

Franchise Fee$48,000
Real Estate$194,500
Equipment & Assets$139,500
Reserves$30,000
Training$3,000
Other$5,500

Maximum Investment Breakdown

Franchise Fee$48,000
Real Estate$260,000
Equipment & Assets$168,500
Reserves$45,000
Training$4,500
Other$12,000

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

Frequently Asked Questions

Is Movita Juice Bar a good franchise to own?

Whether Movita Juice Bar is a good franchise depends on your goals, experience, and local market. Key factors from the 2025 FDD: Movita Juice Bar operates 18 locations, received a legal risk score of 100/100, a training and support score of 66/100. The franchisor does not disclose financial performance data. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.

Is a Movita Juice Bar franchise worth the investment?

The value of a Movita Juice Bar franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $420,500 to $538,000. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.

How long does it take to break even with a Movita Juice Bar franchise?

Break-even timelines for Movita Juice Bar franchises are not disclosed in the 2025 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.

Is Movita Juice Bar a franchise or a corporate-owned business?

As of the 2025 FDD, Movita Juice Bar operates 5 franchised locations and 13 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.

Does Movita Juice Bar disclose franchise revenue data?

Movita Juice Bar did not disclose financial performance data (Item 19) in their 2025 FDD. Not all franchisors choose to publish this information.

Interested in Movita Juice Bar?

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