MOOYAH®
What Is MOOYAH?
MOOYAH is a fast-casual franchise specializing in high-quality hamburgers, other sandwiches, French fries, shakes, and related food and beverage items. Franchisees operate MOOYAH restaurants serving customers from a restaurant (dine-in) setting. Franchises are granted under individual Franchise Agreements and may be developed under multi-unit (Area Development/Multi-Unit Operator) agreements that commit operators to open multiple restaurants on a specified schedule.
MOOYAH Franchise: Pros and Cons
The franchise offers exceptional onboarding with a Training and Support Score of 100, a $12,000 training program, refundable initial franchise fees on failure, and no extra on-site support cost, which should shorten ramp-up and reduce startup errors; however, it requires minimum assets of $250,750, well above typical, raising your capital and break-even hurdle.
Pros
Cons
Lawsuits & Legal Risk
MOOYAH reported no material legal proceedings,
Territory Protection
MOOYAH grants a non-exclusive protected territory-typically a three-mile radius, smaller in dense urban markets-as a site-specific right contingent on meeting performance quotas; the franchisor retains rights to develop nearby units, operate or authorize Non-Traditional Sites, and sell via e-commerce or other trademarks, while franchisees may relocate unusable premises.
Training & Support
MOOYAH provides a comprehensive 201-hour training curriculum designed to prepare two staff members for launch. The program includes on-site launch assistance to support operational readiness; travel and lodging expenses are the franchisee's responsibility, and there is no additional fee for on-site support beyond the initial training fee.
Franchisee Stability
MOOYAH receives a Normal Stability Score. Three-year turnover of 9.46% is well above the typical Food & Beverage franchise (around 5.6%), placing the brand nearer the high end of the industry range for turnover. Out of 21 total exits, ceased operations dominated with 15, alongside 4 non-renewals, 1 franchisor buyback, and 1 termination, and these exits occurred while the system had about 71 franchised outlets in the most recent year.
The predominance of ceased operations suggests location-level economics drove most departures: operators appear to have closed underperforming units rather than widespread franchisor enforcement. That pattern points to local-market and unit-level challenges-site choice, local demand, or operating costs-rather than systematic franchisor-franchisee friction. For prospective franchisees, retention is in line with industry peers.
Unit Growth Analysis
MOOYAH is down five units since 2022, now at 76 locations. With 72 franchised and only four company units, the small system shows net contraction over four years-despite a modest recent uptick-so a new owner is buying into a stalled-startup situation: expect limited corporate firepower, likely cheaper or available territories, and heavy reliance on your local execution rather than system-driven growth.
How Much Does It Cost to Open a MOOYAH Franchise?
Opening a MOOYAH franchise requires a total initial investment of $452,050 to $990,600, according to the 2026 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.
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Maximum Investment
Minimum Investment Breakdown
Maximum Investment Breakdown
Investment Analysis
This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.
The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.
Frequently Asked Questions
Is MOOYAH a good franchise to own?
Whether MOOYAH is a good franchise depends on your goals, experience, and local market. Key factors from the 2026 FDD: MOOYAH operates 76 locations, received a legal risk score of 100/100, a training and support score of 100/100. Financial performance data is disclosed in Item 19. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.
Is a MOOYAH franchise worth the investment?
The value of a MOOYAH franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $452,050 to $990,600. MOOYAH disclosed average gross sales of $1,118,334 in 2026. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.
What is the failure rate of MOOYAH franchises?
In the 2026 FDD, MOOYAH reported 0 terminated franchises and 1 non-renewals out of 76 total locations. Franchise closures can result from many factors including market conditions, operator decisions, lease expirations, and franchisor enforcement actions. The FDD's Item 20 provides the most detailed unit turnover data.
How long does it take to break even with a MOOYAH franchise?
Break-even timelines for MOOYAH franchises are not disclosed in the 2026 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.
Is MOOYAH a franchise or a corporate-owned business?
As of the 2026 FDD, MOOYAH operates 72 franchised locations and 4 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.
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