MOOYAH®
What Is MOOYAH?
MOOYAH is a fast-casual franchise focusing on high-quality hamburgers, other sandwiches, French fries, shakes, and related food and beverage items. Franchisees offer these products from a restaurant setting to members of the general public. Primary revenue is generated from the sale of those food and beverage items.
MOOYAH Franchise: Pros and Cons
The franchise’s biggest strength is an unusually strong operational backbone-a training and support score of 100 and refundable initial franchise fees (a rare policy among Food & Beverage franchisors, only ~14%) that provide hands-on support and downside protection. However, listed initial training costs of $17,000–$27,954 (top 10%) create a significant upfront cash requirement.
Pros
Cons
Lawsuits & Legal Risk
MOOYAH reported no material legal proceedings,
Territory Protection
MOOYAH grants a non-exclusive protected development area with site-specific approvals, while single-unit Franchise Agreements receive no exclusive boundaries. Territory rights are contingent on meeting Minimum Performance Schedule quotas; the franchisor retains rights to sell via e-commerce/alternative channels, develop nearby units, operate under other marks, and acquire/convert businesses.
Training & Support
The brand provides an extensive 201-hour training curriculum designed to prepare two managerial staff members for launch. The program includes on-site launch assistance for operational readiness; franchisees are responsible for travel and living expenses, and additional on-site support services incur separate fees.
Franchisee Stability
MOOYAH receives a Normal Stability Score. Three-year turnover of 8.66% sits above the typical Food & Beverage franchise (around 5%) but below the high end of the industry range (around 14%), placing the franchise toward the upper-middle among industry peers. Out of 20 total exits over the three reported years, ceased operations dominated with 15, alongside 4 terminations, 1 non-renewal, and no franchisor buybacks; this pattern unfolded in a system of about 74 franchised outlets in the most recent year, so local market factors can have outsized effects.
The dominance of ceased operations suggests location-level economics: operators appear to have closed underperforming units rather than exits driven by franchisor enforcement or widespread contract disputes. Prospective buyers should probe unit-level sales, lease costs, and local competition in the affected territories. For prospective franchisees, retention is in line with industry peers.
Unit Growth Analysis
This franchise is contracting but the decline is decelerating: units fell from 81 in 2022 to 75 in 2024 and 74 in 2025 (a net loss of 7 units, −8.6% overall), with the latest year-over-year drop only −1.3% (75 → 74). For investors this signals weakened franchise health but possible stabilization-annualized decline was roughly −3.6% between 2022–2024 versus just −1.3% in 2025-so monitor whether the slower attrition continues or reverses.
How Much Does It Cost to Open a MOOYAH Franchise?
Opening a MOOYAH franchise requires a total initial investment of $372,525 to $1,186,124, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.
Minimum Investment
Maximum Investment
Minimum Investment Breakdown
Maximum Investment Breakdown
Investment Analysis
This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.
The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.
How Much Do MOOYAH Franchise Owners Make?
MOOYAH franchise locations reported average gross sales of $1,088,393 and median gross sales of $1,056,153 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.
Frequently Asked Questions
Is MOOYAH a good franchise to own?
Whether MOOYAH is a good franchise depends on your goals, experience, and local market. Key factors from the 2025 FDD: MOOYAH operates 74 locations, received a legal risk score of 100/100, a training and support score of 100/100. Financial performance data is disclosed in Item 19. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.
Is a MOOYAH franchise worth the investment?
The value of a MOOYAH franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $372,525 to $1,186,124. MOOYAH disclosed average gross sales of $1,088,393 in 2025. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.
How long does it take to break even with a MOOYAH franchise?
Break-even timelines for MOOYAH franchises are not disclosed in the 2025 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.
Is MOOYAH a franchise or a corporate-owned business?
As of the 2025 FDD, MOOYAH operates 71 franchised locations and 3 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.
Interested in MOOYAH?
Get more information and connect with the franchise directly.