Maid Brigade^®

Home & Commercial Services • Year: 2025

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What Is Maid Brigade?

Maid Brigade is a franchise for the operation of a light household and light commercial cleaning business. The franchise is operated from an approved location (brick-and-mortar), with franchisees supervising employees who typically work in two-person teams to provide on-site cleaning services such as dusting, mopping, vacuuming, and tidying. The primary market is middle- to upper-income households, and the franchise also offers light daytime cleaning to businesses in business parks and low-rise office buildings, serving a mix of residential (B2C) and light commercial (B2B) customers.

Maid Brigade Franchise: Pros and Cons

With a perfect training and support score of 100 and Item 7 listing maximum startup assets of $2,000 and reserves of $0, the franchisor offers industry-leading onboarding while lowering upfront cash needs. However, there is one government agency penalty, higher than typical, that indicates regulatory scrutiny and may require extra compliance attention.

Pros

The franchisor's training and support score is 100, well above what's typical in Home & Commercial Services, giving you industry-leading onboarding and operational support.

Item 7 lists maximum startup assets of $2,000 and maximum reserves of $0, both well below what's typical for this sector, which reduces the upfront cash and ongoing cash cushion you'll need to reach breakeven.

There are zero franchisor-initiated enforcement actions, zero franchisee-initiated judgments or settlements, and no cases alleging fraud, all unusually low for Home & Commercial Services and indicating minimal formal legal conflict and smoother franchisor–franchisee relations.

Cons

There is one government agency penalty, a level higher than is typical across franchise systems, which indicates the brand has faced regulatory scrutiny that may require additional compliance attention.

Lawsuits & Legal Risk

61/100

NORMAL

The franchise reported no material legal proceedings.

Territory Protection

48/100

NORMAL

Grants a protected operating area where the franchisor will not place other physical units. The franchisor retains rights to sell via e-commerce and alternative channels, to acquire and convert locations, to use other trademarks, and to develop additional units in the surrounding market; protection is contingent on meeting performance quotas.

Training & Support

100

Excellent

The brand provides a robust 117-hour training curriculum designed to prepare three initial franchisee staff members for launch. The program includes on-site launch support for operational readiness; franchisees are responsible for travel and lodging expenses, and on-site assistance is available for an additional fee.

Unit Growth Analysis

This franchise collapsed from 354 units in 2023 to 79 in 2024 (a −77.7% drop), then edged down to 74 units in 2025 (a −6.3% YoY decline). The pattern shows a dramatic, company-altering contraction followed by a much smaller decline—signaling severe underlying issues (mass closures or attrition) and only tentative stabilization; with just 74 units remaining, investors should view the franchise as high-risk unless clear evidence of a turnaround appears.

How Much Does It Cost to Open a Maid Brigade Franchise?

Opening a Maid Brigade franchise requires a total initial investment of $120,616 to $136,366, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$120,616

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$136,366

Minimum Investment Breakdown

Franchise Fee$50,116

Real Estate$4,000

Equipment & Assets$1,000

Reserves$0

Training$2,000

Other$63,500

Maximum Investment Breakdown

Franchise Fee$50,116

Real Estate$7,000

Equipment & Assets$2,000

Reserves$0

Training$2,000

Other$75,250

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do Maid Brigade Franchise Owners Make?

Maid Brigade franchise locations reported average gross sales of $730,220 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$730,220

Median Gross Sales:

N/A

High Gross Sales:

$5,868,775

Sample Size:

Percent Attaining Average:

41.07142857142857%

Franchise vs Corporate Performance: Only franchised unit data is reported (split by single- and multiple-territory franchisees) and company-owned outlets are explicitly excluded, so no direct franchise vs corporate performance comparison is possible from this Item 19.

Performance Variability Analysis: The multiple-territory franchise sample shows a high average (730,220) with a very large reported maximum (5,868,775), indicating substantial variability and a right-skewed distribution of franchise revenues across the sample.

Data Scope and Limitations: Data covers the 2024 measurement period for 70 included franchisees (56 in the multiple-territory segment used here), is based on franchisor records, and is explicitly noted as not audited, limiting its independence and verification.

Frequently Asked Questions

How much does it cost to open a Maid Brigade franchise?

The total initial investment for a Maid Brigade franchise ranges from $120,616 to $136,366, according to the 2025 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.

What is the Maid Brigade initial franchise fee?

The initial franchise fee for Maid Brigade is $49,900, as stated in the 2025 FDD. This fee is paid upon signing the Franchise Agreement.

How much do Maid Brigade franchise owners make?

Maid Brigade franchise locations reported average gross sales of $730,220 in 2025, based on Item 19 of the Franchise Disclosure Document. Actual earnings vary by location, market, and operator experience.

Does Maid Brigade have any franchise lawsuits or legal issues?

Maid Brigade received a legal risk score of 61 out of 100 in the 2025 FDD analysis. The franchise reported no material legal proceedings.

Does Maid Brigade offer exclusive franchise territories?

Maid Brigade received a territory protection score of 48 out of 100. Grants a protected operating area where the franchisor will not place other physical units.

What training does Maid Brigade provide to new franchisees?

Maid Brigade received a training and support score of 100 out of 100. The brand provides a robust 117-hour training curriculum designed to prepare three initial franchisee staff members for launch.

How many Maid Brigade franchise locations are there?

Maid Brigade had 74 total locations as of the 2025 Franchise Disclosure Document.

What type of business is Maid Brigade?

Maid Brigade is a franchise for the operation of a light household and light commercial cleaning business.

Interested in Maid Brigade?

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