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Herbie's Burgers®

Food & Beverage • Year: 2025
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What Is Herbie's Burgers?

Herbie's Burgers is a restaurant franchise focused on smash burgers, chicken sandwiches, fries, and shakes prepared according to proprietary recipes and procedures. Franchised restaurants serve the general public primarily through dine-in and take-out service and operate under a standardized System that includes distinctive exterior and interior design, signage, menus, and a confidential operations manual.

Herbie's Burgers Franchise: Pros and Cons

A standout strength is its Territory Protection Score of 51-well above typical for Food & Beverage and in the top quarter-offering meaningful protection against nearby openings. However, the system has 0 franchised units (bottom 5%), so it is very early-stage with few or no franchisees to interview during due diligence.

Pros

Territory Protection Score is 51, well above typical for Food & Beverage (top quarter), giving you meaningful territory protection against nearby openings.
Zero disclosed lawsuits, franchisee judgments or settlements, franchisor enforcement actions, government penalties, or fraud cases (all well below typical for Food & Beverage, bottom 5%), indicating a clean legal and regulatory record with less likelihood of litigation-related distractions.
The Item 7 reserves minimum is $5,000, well below typical for Food & Beverage (bottom 10%), which lowers the cash cushion you need to keep on hand after opening.

Cons

Franchised units: 0, well below typical for Food & Beverage (bottom 5%), meaning the system is very early-stage and you'll have few or no existing franchisees to interview during due diligence.

Lawsuits & Legal Risk

100
Excellent

Herbie's Burgers reported no material legal proceedings,

Territory Protection

51/100
Good

Herbie's Burgers grants a Designated Area around your approved restaurant-defined by zip codes or counties-that bars franchisor-operated physical HERBIE'S BURGERS locations within it but allows overlapping areas and excludes Closed Markets; the franchisor retains rights to develop units, sell via alternative channels including e-commerce, and requires approval for relocation.

Training & Support

73/100
NORMAL

The brand provides a Focused 56-hour training curriculum designed to prepare three managerial staff members for launch. The program includes on-site launch assistance for operational readiness, with travel, lodging, and related expenses covered by the franchisee and certain on-site services subject to additional franchisor fees.

How Much Does It Cost to Open a Herbie's Burgers Franchise?

Opening a Herbie's Burgers franchise requires a total initial investment of $226,800 to $363,000, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$226,800
Minimum Investment Breakdown
Franchise Fee
Real Estate
Equipment & Assets
Reserves
Training
Other

Maximum Investment

$363,000
Maximum Investment Breakdown

Minimum Investment Breakdown

Franchise Fee$30,000
Real Estate$150,000
Equipment & Assets$26,100
Reserves$5,000
Training$1,500
Other$14,200

Maximum Investment Breakdown

Franchise Fee$30,000
Real Estate$235,000
Equipment & Assets$45,500
Reserves$15,000
Training$3,000
Other$34,500

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

Herbie's Burgers Franchise Earnings: Not Disclosed

Herbie's Burgers did not disclose financial performance data (Item 19) in their 2025 Franchise Disclosure Document. Not all franchisors choose to publish this information, which can make it harder for prospective owners to evaluate expected revenue before investing.

This franchise company did not publish these results.

Frequently Asked Questions

Is Herbie's Burgers a good franchise to own?

Whether Herbie's Burgers is a good franchise depends on your goals, experience, and local market. Key factors from the 2025 FDD: Herbie's Burgers operates 6 locations, received a legal risk score of 100/100, a training and support score of 73/100. The franchisor does not disclose financial performance data. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.

Is a Herbie's Burgers franchise worth the investment?

The value of a Herbie's Burgers franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $226,800 to $363,000. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.

How long does it take to break even with a Herbie's Burgers franchise?

Break-even timelines for Herbie's Burgers franchises are not disclosed in the 2025 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.

Is Herbie's Burgers a franchise or a corporate-owned business?

As of the 2025 FDD, Herbie's Burgers operates 0 franchised locations and 6 company-owned locations. Herbie's Burgers currently operates as a predominantly company-owned system, though franchise opportunities are being offered through the FDD.

Does Herbie's Burgers disclose franchise revenue data?

Herbie's Burgers did not disclose financial performance data (Item 19) in their 2025 FDD. Not all franchisors choose to publish this information.

Report generated on May 05, 2026 at 02:22 PM

ZeeReport does not audit the information it receives and does not independently verify the information in every instance.

Prospective franchisees should consult the original Franchise Disclosure Document before making any investment decision.

Data is extracted via automated AI tools. Inaccuracies or omissions are possible due to the nature of the technology.

This report is for informational purposes only and does not constitute legal, tax, financial, investment, or other professional advice.

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