Herbie's Burgers®
What Is Herbie's Burgers?
Herbie's Burgers is a restaurant franchise focused on smash burgers, chicken sandwiches, fries, and shakes prepared according to proprietary recipes and procedures. Franchised restaurants serve the general public primarily through dine-in and take-out service and operate under a standardized System that includes distinctive exterior and interior design, signage, menus, and a confidential operations manual.
Herbie's Burgers Franchise: Pros and Cons
With a territory protection score of 60—top quarter in Food & Beverage—the franchise gives meaningful defense against nearby openings, but it currently has zero franchised units, making it an early-stage system with almost no franchisee peers or real-world unit performance data to validate the concept.
Pros
Cons
Lawsuits & Legal Risk
The franchise reported no material legal proceedings.
Territory Protection
Grants a protected operating area where the franchisor will not place other units. The franchisor retains rights to develop nearby units in the surrounding market, to sell via e‑commerce, retail and alternative venues, and to use different trademarks and distribution channels; the franchisee keeps site-specific relocation rights and protection without performance contingencies.
Training & Support
The brand provides a Focused 56-hour training curriculum designed to prepare three managerial staff members for launch. The program includes on-site launch assistance for operational readiness, with travel, lodging, and related expenses covered by the franchisee and certain on-site services subject to additional franchisor fees.
How Much Does It Cost to Open a Herbie's Burgers Franchise?
Opening a Herbie's Burgers franchise requires a total initial investment of $226,800 to $363,000, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.
Minimum Investment
Maximum Investment
Minimum Investment Breakdown
Maximum Investment Breakdown
Investment Analysis
This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.
The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.
Herbie's Burgers Franchise Earnings: Not Disclosed
Herbie's Burgers did not disclose financial performance data (Item 19) in their 2025 Franchise Disclosure Document. Not all franchisors choose to publish this information, which can make it harder for prospective owners to evaluate expected revenue before investing.
This franchise company did not publish these results.
Frequently Asked Questions
How much does it cost to open a Herbie's Burgers franchise?
The total initial investment for a Herbie's Burgers franchise ranges from $226,800 to $363,000, according to the 2025 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.
What is the Herbie's Burgers initial franchise fee?
The initial franchise fee for Herbie's Burgers is $30,000, as stated in the 2025 FDD. This fee is paid upon signing the Franchise Agreement.
Does Herbie's Burgers disclose franchise revenue data?
Herbie's Burgers did not disclose financial performance data (Item 19) in their 2025 FDD. Not all franchisors choose to publish this information.
Does Herbie's Burgers have any franchise lawsuits or legal issues?
Herbie's Burgers received a legal risk score of 100 out of 100 in the 2025 FDD analysis. The franchise reported no material legal proceedings.
Does Herbie's Burgers offer exclusive franchise territories?
Herbie's Burgers received a territory protection score of 60 out of 100. Grants a protected operating area where the franchisor will not place other units.
What training does Herbie's Burgers provide to new franchisees?
Herbie's Burgers received a training and support score of 73 out of 100. The brand provides a Focused 56-hour training curriculum designed to prepare three managerial staff members for launch.
How many Herbie's Burgers franchise locations are there?
Herbie's Burgers had 6 total locations as of the 2025 Franchise Disclosure Document.
What type of business is Herbie's Burgers?
Herbie's Burgers is a restaurant franchise focused on smash burgers, chicken sandwiches, fries, and shakes prepared according to proprietary recipes and procedures.
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