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Half Baked®

Food & Beverage • Year: 2024
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What Is Half Baked?

Half Baked is a cookies/dessert franchise offering fresh-baked assorted cookies under the Half Baked brand. Franchisees may develop single or multiple Half Baked outlets (including under a Multi-Unit Development Agreement), and the products are offered year‑round in the cookies/dessert market.

Half Baked Franchise: Pros and Cons

A strong territory protection score of 62—well above typical in food and beverage—gives franchisees unusually solid protected areas, but the franchisor offers no mandatory ongoing training (about 91% of F&B peers require it), so you'll likely need to invest extra time and money to train and retain staff.

Pros

Territory protection score of 62 is well above what's typical in food & beverage, giving you stronger protected territory and reducing the risk of nearby system openings.
The $25,000 initial franchise fee is well below what's common in food & beverage, leaving you with more cash on hand for build-out and initial operating expenses.
Zero disclosed lawsuits, government penalties, franchisor enforcement actions, outlet terminations, signed-but-not-open units, and franchisee-initiated actions — all well below industry norms — point to a clean legal and operating record that lowers legal and compliance risk.

Cons

No mandatory ongoing training (unusual — about 91% of F&B franchises require it) means you'll likely need to invest more time and money in training and keeping staff up to date yourself.
Franchisees do not have the right to relocate their unit (unusual — about 91% of F&B peers allow relocation), which limits your flexibility to move to a better site or adjust during an exit strategy.
The franchisor does not operate in alternative venues (an unusual absence compared with roughly 90% of peers), which reduces brand exposure and limits non-traditional revenue channels that can help system-wide growth.

Lawsuits & Legal Risk

100
Excellent

The franchise reported no material legal proceedings.

Territory Protection

62/100
Excellent

Grants a protected operating area where the franchisor will not place other physical units. Under the rules of engagement, the franchisor retains the right to sell via e-commerce and alternative distribution channels, to use different trademarks, and to develop additional units in the surrounding market; site-specific rights lack performance contingencies.

Training & Support

64/100
NORMAL

Half Baked provides a robust 70-hour training curriculum designed to prepare three staff members for launch. The program includes on-site launch support for operational readiness; franchisees are responsible for travel and lodging expenses, and on-site assistance is subject to additional fees.

Half Baked Franchise Earnings: Not Disclosed

Half Baked did not disclose financial performance data (Item 19) in their 2024 Franchise Disclosure Document. Not all franchisors choose to publish this information, which can make it harder for prospective owners to evaluate expected revenue before investing.

This franchise company did not publish these results.

Frequently Asked Questions

How much does it cost to open a Half Baked franchise?

The total initial investment for a Half Baked franchise ranges from $137,533 to $309,000, according to the 2024 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.

What is the Half Baked initial franchise fee?

The initial franchise fee for Half Baked is $25,000, as stated in the 2024 FDD. This fee is paid upon signing the Franchise Agreement.

Does Half Baked disclose franchise revenue data?

Half Baked did not disclose financial performance data (Item 19) in their 2024 FDD. Not all franchisors choose to publish this information.

Does Half Baked have any franchise lawsuits or legal issues?

Half Baked received a legal risk score of 100 out of 100 in the 2024 FDD analysis. The franchise reported no material legal proceedings.

Does Half Baked offer exclusive franchise territories?

Half Baked received a territory protection score of 62 out of 100. Grants a protected operating area where the franchisor will not place other physical units.

What training does Half Baked provide to new franchisees?

Half Baked received a training and support score of 64 out of 100. Half Baked provides a robust 70-hour training curriculum designed to prepare three staff members for launch.

How many Half Baked franchise locations are there?

Half Baked had 7 total locations as of the 2024 Franchise Disclosure Document.

What type of business is Half Baked?

Half Baked is a cookies/dessert franchise offering fresh-baked assorted cookies under the Half Baked brand.

Report generated on March 30, 2026 at 03:12 PM

This report is for informational purposes only and should not be considered as financial advice.

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