goGLOW^®

Personal Care • Year: 2025

All product and company names mentioned are trademarks™ or registered® trademarks of their respective holders. Use of these names does not imply any affiliation with, sponsorship by, or endorsement by them.

What Is goGLOW?

goGLOW grants franchises to provide customized, paraben-free and sulfate-free sunless tanning and related skin health and wellness services. The Franchised Business is operated from an approved physical premises (brick-and-mortar) subject to franchisor site selection, design and operational standards. It serves the general public (B2C) and delivers a core service bundle of customized tanning applications (including “Rapid” and “Single”), pH balancing, exfoliation and other authorized services, together with designated retail skin health products and required operational equipment such as tanning spray booths and overspray air filtration booths.

goGLOW Franchise: Pros and Cons

The franchise shows unusually strong operator stability with zero outlet terminations, non‑renewals, or reacquisitions (bottom 5% for Personal Care), but the high Item 7 fee of $66,000 (top 10%) significantly raises the fixed upfront cost to acquire the rights and start operations.

Pros

Zero outlet terminations, non-renewals, and reacquisitions — all well below typical for Personal Care (bottom 5%) — indicates fewer franchisees have exited the system and suggests stronger operator stability than you typically see.

Zero disclosed lawsuits, judgments, settlements, government penalties, franchisor enforcement actions, or fraud cases — all well below typical for Personal Care (bottom 5%) — a clean legal and regulatory record that reduces legal friction and potential costs for operators.

Manager required equity percentage is 0 — well below typical for Personal Care (bottom 5%) — gives you flexibility to structure manager compensation and ownership without forcing capital contributions from your hires.

Cons

Item 7 fee (minimum and maximum) is $66,000 — well above typical for Personal Care (top 10%) — this raises the fixed cost to acquire the franchise rights significantly above industry norms.

Initial franchise fee is $60,000 — in the top quarter for Personal Care — which adds a sizable upfront cost on top of other startup expenses.

Territory protection score is 45 — well below typical for Personal Care (bottom 10%) — meaning you should expect weak territory exclusivity and the possibility of nearby franchisor or company-owned openings.

Lawsuits & Legal Risk

100

Excellent

The franchise reported no material legal proceedings.

Territory Protection

45/100

NORMAL

Grants a protected operating area where the franchisor will not place other units. Protection is contingent on meeting performance contingencies; the franchisor retains rights to sell via e‑commerce and alternative channels, develop nearby units (no ROFR), acquire/convert units, use alternate trademarks, and operate through alternative venues and retail.

Training & Support

50/100

NORMAL

The brand provides a targeted 59-hour training curriculum designed to prepare three managerial staff members for launch. The program includes on-site launch support for operational readiness, with travel and living expenses borne by the franchisee and on-site assistance subject to additional fees.

Unit Growth Analysis

This franchise was flat from 2023 to 2024 (3 → 3 units, 0% growth) before a sharp acceleration to 10 units in 2025—a +7-unit increase and a 233.3% year‑over‑year jump. That spike indicates a meaningful improvement in expansion capacity or demand and is a positive signal for franchise health, but the one‑year surge could be a one‑off rollout, so investors should confirm the sustainability by reviewing the development pipeline, unit economics, and franchisor support.

How Much Does It Cost to Open a goGLOW Franchise?

Opening a goGLOW franchise requires a total initial investment of $282,900 to $497,000, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$282,900

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$497,000

Minimum Investment Breakdown

Franchise Fee$66,000

Real Estate$63,500

Equipment & Assets$76,000

Reserves$15,000

Training$5,500

Other$56,900

Maximum Investment Breakdown

Franchise Fee$66,000

Real Estate$231,500

Equipment & Assets$94,000

Reserves$25,000

Training$7,500

Other$73,000

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do goGLOW Franchise Owners Make?

goGLOW franchise locations reported average gross sales of $541,766 and median gross sales of $556,884 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$541,766

Median Gross Sales:

$556,884

High Gross Sales:

$876,065

Low Gross Sales:

$177,229

Sample Size:

Percent Attaining Average:

50.0%

Franchise vs Corporate Performance: All reported results are for affiliate-owned (company) locations; there are no franchised-unit results for the measurement period, so these figures do not reflect franchisee performance and should not be assumed to predict franchise outcomes.

Performance Variability Analysis: There is substantial dispersion across the four units (high 876,065; low 177,229) with half of units (2 of 4) exceeding the mean, indicating meaningful location-level variability driven by format/maturity.

Data Scope and Limitations: The sample is small (4 units) and mature affiliate locations; disclosed expenses exclude owner draws and certain costs, so net-revenue-less-disclosed-expenses may not equal true owner net income for a new franchise.

Frequently Asked Questions

How much does it cost to open a goGLOW franchise?

The total initial investment for a goGLOW franchise ranges from $282,900 to $497,000, according to the 2025 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.

What is the goGLOW initial franchise fee?

The initial franchise fee for goGLOW is $60,000, as stated in the 2025 FDD. This fee is paid upon signing the Franchise Agreement.

How much do goGLOW franchise owners make?

goGLOW franchise locations reported average gross sales of $541,766 and median gross sales of $556,884 in 2025, based on Item 19 of the Franchise Disclosure Document. Actual earnings vary by location, market, and operator experience.

Does goGLOW have any franchise lawsuits or legal issues?

goGLOW received a legal risk score of 100 out of 100 in the 2025 FDD analysis. The franchise reported no material legal proceedings.

Does goGLOW offer exclusive franchise territories?

goGLOW received a territory protection score of 45 out of 100. Grants a protected operating area where the franchisor will not place other units.

What training does goGLOW provide to new franchisees?

goGLOW received a training and support score of 50 out of 100. The brand provides a targeted 59-hour training curriculum designed to prepare three managerial staff members for launch.

How many goGLOW franchise locations are there?

goGLOW had 10 total locations as of the 2025 Franchise Disclosure Document.

What type of business is goGLOW?

goGLOW grants franchises to provide customized, paraben-free and sulfate-free sunless tanning and related skin health and wellness services.

Interested in goGLOW?

Get more information and connect with the franchise directly.