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The Fresh Monkee®

Food & Beverage Year: 2026
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What Is The Fresh Monkee?

The Fresh Monkee is a fast-casual restaurant franchise specializing in freshly prepared, made-to-order protein shakes made with nutrient-rich ingredients. Franchisees operate Restaurants under the Fresh Monkee brand using a proprietary System of recipes, designs, operating procedures, and standards, and the Restaurants are intended for both on-premises and off-premises consumption.

The Fresh Monkee Franchise: Pros and Cons

A standout strength is the franchisor's clean legal record-zero disclosed lawsuits, government penalties, franchisor enforcement actions, franchisee-initiated judgments, or franchisee settlements-which reduces legacy legal risk; the main risk is the high upfront cost, with a $50,000 initial franchise fee (low range $45,000) and a $50,000 minimum Item 7 fee.

Pros

Zero disclosed lawsuits, government penalties, franchisor enforcement actions, franchisee-initiated judgments, and franchisee settlements - a clean legal and regulatory record that reduces legacy legal risk and suggests few formal disputes in the system.
Item 7 training fees listed at $0 - the franchisor shows no charge for the training described in Item 7, keeping franchisor-directed training costs lower than what's typical in this sector.
Manager required equity percentage: 0 - there is no franchisor mandate for managers to hold equity, giving you flexibility to structure manager ownership and compensation to suit your business model.

Cons

Initial franchise fee $50,000 (low range $45,000) and a listed Item 7 fee minimum of $50,000 - these fees are well above what's common in food & beverage and will materially increase the cash you'll need to get started.
Company-owned units: 0 - the franchisor operates no corporate locations, which limits their ability to test and iterate systems from direct operational experience and may make operational guidance more theoretical.

Territory Protection

43/100
NORMAL

The Fresh Monkee grants a protected, non-exclusive Territory around the Approved Location (typically a 3‑mile radius, reduced in central business districts) while retaining rights to open non-traditional sites and use alternative distribution channels; territory rights are subject to performance contingencies and the franchisor may develop additional nearby units.

Training & Support

70/100
NORMAL

The Fresh Monkee provides a robust 110-hour training curriculum designed to prepare three managerial staff members for launch. The program includes on-site launch assistance for operational readiness, with travel and lodging expenses borne by the franchisee and on-site support available for an additional fee.

Unit Growth Analysis

Unit Growth Chart

The Fresh Monkee is a 19‑unit system growing about 27% year‑over‑year. That pace signals real market interest and gives a new owner a shot at a good territory, but it also means the franchisor’s support infrastructure is likely still being built-expect hands‑on involvement, patchy training or supply processes, and operational growing pains, so insist on clear onboarding commitments, territory protection, and verified unit-level financials before you sign.

How Much Does It Cost to Open a The Fresh Monkee Franchise?

Opening a The Fresh Monkee franchise requires a total initial investment of $183,200 to $401,300, according to the 2026 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$183,200
Minimum Investment Breakdown
Franchise Fee
Real Estate
Equipment & Assets
Reserves
Training
Other

Maximum Investment

$401,300
Maximum Investment Breakdown

Minimum Investment Breakdown

Franchise Fee$50,000
Real Estate$62,500
Equipment & Assets$47,700
Reserves$15,000
Training$0
Other$8,000

Maximum Investment Breakdown

Franchise Fee$50,000
Real Estate$209,000
Equipment & Assets$77,300
Reserves$45,000
Training$0
Other$20,000

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do The Fresh Monkee Franchise Owners Make?

The Fresh Monkee franchise locations reported average gross sales of $404,714 and median gross sales of $379,758 in 2026, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:
$404,714
Median Gross Sales:
$379,758
High Gross Sales:
$625,818
Low Gross Sales:
$172,058
Sample Size:
12
Audit Status:
Unaudited
Franchise vs Corporate Performance: The Item 19 disclosure separates Company-Owned outlets (4 outlets) and Franchisee-Owned outlets (8 outlets) for FY 2025. Company-Owned average annual sales: $527,447.14 (range $414,441.12 to $625,817.93). Franchisee-Owned average annual sales: $343,347.28 (range $172,058.40 to $492,295.31). Combined across the 12 disclosed outlets the average gross sales are approximately $404,713.90 and the median is approximately $379,757.85. Average royalties and local advertising differ by group: Company-Owned average royalty $15,823.41 and advertising $10,548.94; Franchisee-Owned average royalty $10,300.42 and advertising $6,866.95. This indicates Company-Owned locations outperformed Franchisee-Owned locations on average in FY 2025, and the royalty/advertising dollar amounts scale with higher sales.
Performance Variability Analysis: There is material variability in FY 2025 results. The highest disclosed FY 2025 gross sales is $625,817.93 (Company-Owned Outlet #2) and the lowest disclosed is $172,058.40 (Franchisee Outlet #7). The interquartile spread and the wide min-to-max range reflect meaningful dispersion among outlets. Cost structure metrics disclosed for Company-Owned outlets show an average Cost of Goods Sold of 29% (median 27%) and average rent of 9% (median 8%), which implies gross margin before other operating expenses roughly in the 60–70% range for Company-Owned outlets. Because operating expenses, payroll, and rent will vary by location, individual unit profitability is likely to vary significantly from the averages disclosed.
Data Scope and Limitations: The representation is based on historical FY 2025 results for 4 Company-Owned outlets and 8 Franchisee-Owned outlets that operated for the full measuring period (Jan 1–Dec 31, 2025). The FDD notes written substantiation is available on request. The disclosure does not provide net income or comprehensive expense line items beyond COGS and rent percentages, nor does it state what percentage of franchises attained or exceeded the reported averages. The sample sizes are small (4 and 8), geographically concentrated in Connecticut, and the franchisor explicitly warns that individual results may differ. Where a specific metric is not provided in Item 19 (for example, percent attaining the average or net income), no assumptions were made and those fields are reported as null.

Frequently Asked Questions

Is The Fresh Monkee a good franchise to own?

Whether The Fresh Monkee is a good franchise depends on your goals, experience, and local market. Key factors from the 2026 FDD: The Fresh Monkee operates 19 locations, received a legal risk score of 100/100, a training and support score of 70/100. Financial performance data is disclosed in Item 19. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.

Is a The Fresh Monkee franchise worth the investment?

The value of a The Fresh Monkee franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $183,200 to $401,300. The Fresh Monkee disclosed average gross sales of $404,714 in 2026. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.

How long does it take to break even with a The Fresh Monkee franchise?

Break-even timelines for The Fresh Monkee franchises are not disclosed in the 2026 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.

Is The Fresh Monkee a franchise or a corporate-owned business?

As of the 2026 FDD, The Fresh Monkee operates 33 franchised locations and 0 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.

Interested in The Fresh Monkee?

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