Fitness Together^®

Health & Wellness • Year: 2026

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What Is Fitness Together?

Fitness Together is a Health & Wellness franchise that licenses Fitness Together studios to provide individualized one-on-one and small group personal fitness training, virtual training, and a nutrition program. The operational model is studio-based (brick-and-mortar), requiring franchisees to open and operate Studios according to the franchisor’s System Standards, designs, and site/build-out requirements. It serves the general public (B2C) and centers on a core service bundle of personalized training and nutrition programs, supported by fixtures, equipment, and required computer hardware and software.

Fitness Together Franchise: Pros and Cons

The franchise's clean legal record-zero government penalties, zero franchisee-initiated judgments or settlements, and zero franchisor enforcement actions-lowers legal and oversight risk, but a key concern is 11 outlet terminations and zero company-owned units, which may indicate operator exits and limited franchisor hands-on oversight.

Pros

Zero government penalties, zero franchisee-initiated judgments or settlements, and zero franchisor enforcement actions - a clean legal and regulatory record that lowers system-level legal friction and oversight risk.

Manager-required equity percentage is 0% - you can hire and compensate managers without being forced into equity arrangements, giving you flexibility in staffing and incentives.

Zero outlet non-renewals - franchisees are not recording non-renewals, which typically indicates operators are staying in the system rather than choosing to exit at renewal time.

Cons

Zero company-owned units - the franchisor does not run any locations itself, which limits their ability to field-test changes and maintain firsthand operational insight before rolling updates out to franchisees.

11 outlet terminations - an unusually high number of terminations for this category, suggesting several operators have exited the system and signaling a need to investigate the causes (market fit, support, or operational challenges).

Lawsuits & Legal Risk

100

Excellent

Fitness Together: The Facts - In a 2017 arbitration, holdover franchisees challenged post‑term non‑competes; the arbitrator (later confirmed by the district court) found the covenants valid and enforceable, though one agreement's one‑year restriction had expired. The Advice - Review post‑termination obligations, non‑compete scope/duration, arbitration clauses, and Item 12 protections.

Territory Protection

43/100

NORMAL

Fitness Together grants a non-exclusive Search Territory and provides a Protected Area (typically a 1.5-mile radius or a population-based alternative) around each studio; territory protections are contingent on meeting performance quotas, and the franchisor may develop nearby units, convert competitors and sell via e-commerce/alternative channels.

Training & Support

39/100

NORMAL

Fitness Together provides a focused 28-hour training curriculum designed to prepare three staff members for launch through the franchisor's training program. The program includes on-site launch assistance to support operational readiness; franchisees are responsible for travel and lodging, and on-site support is available for an additional fee.

Franchisee Stability

51/100

NORMAL

Fitness Together receives a Normal Stability Score. Three-year turnover of 8.81% sits above the typical Health & Wellness franchise (around 7%) but falls below the high end of the industry range; many peers still report single-digit three-year turnover. Out of 26 total exits, terminations dominated with 26, alongside no non-renewals, no franchisor buybacks, and no ceased operations; this pattern was observed across about 93 franchised outlets in the most recent year and represents a meaningful churn relative to that scale.

The dominance of terminations points to franchisor-initiated exits, which can mean operators struggled with the model or that the franchisor enforces standards aggressively; prospective buyers should probe support, training, territory clarity, and examples of how recovery was handled for terminated units. For prospective franchisees, retention is in line with industry peers.

Unit Growth Analysis

Fitness Together is shrinking - roughly a 28% net decline since 2022 and down about 11.8% year-over-year. This looks like a "Silent Exodus": owners are exiting faster than replacements arrive, which leaves a thinner support network, weaker territory and resale value, and higher operational risk for anyone buying a unit right now.

How Much Does It Cost to Open a Fitness Together Franchise?

Opening a Fitness Together franchise requires a total initial investment of $259,283 to $574,159, according to the 2026 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$259,283

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$574,159

Minimum Investment Breakdown

Franchise Fee$42,096

Real Estate$95,500

Equipment & Assets$49,975

Reserves$50,000

Training$2,650

Other$19,062

Maximum Investment Breakdown

Franchise Fee$42,096

Real Estate$304,500

Equipment & Assets$117,575

Reserves$75,000

Training$3,950

Other$31,038

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do Fitness Together Franchise Owners Make?

Fitness Together franchise locations reported average gross sales of $534,267 and median gross sales of $480,382 in 2026, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$534,267

Median Gross Sales:

$480,382

High Gross Sales:

$1,877,557

Low Gross Sales:

$89,439

Sample Size:

Percent Attaining Average:

37.8%

Audit Status:

Unaudited

Franchise vs Corporate Performance: The table reports 2025 average gross revenue for all franchised studios of $534,267 (n = 82) with a median of $480,382. Studios open more than one year (n = 80) show a nearly identical average ($539,237), indicating that longer-established franchised locations perform roughly in line with the full sample. Average studio-level activity metrics for all studios: 6,382 visits and 82 average active clients in 2025. The franchisor did not provide any company-owned (corporate) outlet financials to compare against the franchised outlets.

Performance Variability Analysis: Performance is highly skewed: the mean ($534k) exceeds the median ($480k) and the top decile average ($1,233,702) is more than twice the overall mean, while the bottom decile average ($154,155) is well below it. The highest single studio revenue reported was $1,877,557 and the lowest $89,439. Only 37.8% of studios met or exceeded the overall average revenue; the top 10 studios show much higher metrics and the bottom third show concentrated underperformance. The same-studio average revenue increase (2025 vs 2024) for the all-studios category was +4.5%, indicating positive year-over-year growth among studios that were open at least one year.

Data Scope and Limitations: Data are self-reported by franchisees and compiled by the franchisor; the franchisor states it did not audit or otherwise verify submissions. Revenue definitions follow the Franchise Agreement’s "Gross Receipts" (includes cash, card, ACH, gift card redemptions, merchandise, etc.; excludes sales/use taxes, refunds to clients (not chargebacks), and employee tips). The "same studio" increase compares 2025 to 2024 only for studios open at least one year. Important omissions: the Item 19 disclosure does not include cost of goods sold, net income, or other profitability line items, so studio-level profit margins and cash-flow metrics cannot be derived from this table.

Frequently Asked Questions

Is Fitness Together a good franchise to own?

Whether Fitness Together is a good franchise depends on your goals, experience, and local market. Key factors from the 2026 FDD: Fitness Together operates 82 locations, received a legal risk score of 100/100, a training and support score of 39/100. Financial performance data is disclosed in Item 19. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.

Is a Fitness Together franchise worth the investment?

The value of a Fitness Together franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $259,283 to $574,159. Fitness Together disclosed average gross sales of $534,267 in 2026. The system reported 11 terminated units in 2026. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.

What is the failure rate of Fitness Together franchises?

In the 2026 FDD, Fitness Together reported 11 terminated franchises and 0 non-renewals out of 82 total locations. Franchise closures can result from many factors including market conditions, operator decisions, lease expirations, and franchisor enforcement actions. The FDD's Item 20 provides the most detailed unit turnover data.

How long does it take to break even with a Fitness Together franchise?

Break-even timelines for Fitness Together franchises are not disclosed in the 2026 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.

Is Fitness Together a franchise or a corporate-owned business?

As of the 2026 FDD, Fitness Together operates 82 franchised locations and 0 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.

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