The Exercise Coach®
What Is The Exercise Coach?
The Exercise Coach is a franchise in the Health & Wellness category that provides a comprehensive system of personal training to optimize longevity and health span. It operates from brick-and-mortar Studios typically ranging from 800 to 2,000 square feet and suitable for retail and non-retail locations. The business serves individual consumers (B2C), targeting adult men and women of all fitness levels with a focus on adults 50 and older. Studios deliver a core service bundle built around proprietary, technologically-advanced EXERBOTICS equipment and associated software, evidence-based strength, flexibility, stability, balance and brain training protocols, Coach-Assisted Stretching, and metabolic health and nutrition programs.
The Exercise Coach Franchise: Pros and Cons
The franchise’s standout strength is a clean legal and renewal record — 0 disclosed lawsuits, 0 government or enforcement actions, and 0 franchisee non‑renewals — but the system shows risk with 8 outlet terminations and an Item 7 training max of $17,500 that raises upfront costs.
Pros
Cons
Lawsuits & Legal Risk
The franchise reported no material legal proceedings.
Territory Protection
Grants a protected operating area where the franchisor will not place other physical units. Franchisor retains rights to develop nearby units and to operate under different trademarks and to use alternative channels—e‑commerce, retail, and alternative venues—while exclusivity is contingent on meeting performance quotas and site-specific obligations tied to market density.
Training & Support
The brand provides a robust 74-hour training curriculum for four individuals, covering core operational and managerial topics to prepare the local team for launch. The program includes on-site launch support as an operational readiness tool; franchisees are responsible for travel and living expenses, and on-site assistance may incur additional fees.
Unit Growth Analysis
This franchise is still growing but the pace is decelerating: units rose from 132 in 2022 to 195 in 2024 (a +47.7% cumulative increase, ≈21.4% CAGR), then to 215 in 2025 — a +10.3% YoY gain (20 net new units). For investors this signals healthy expansion in absolute terms but a notable slowdown—annualized growth roughly halved from ~21% (2022–24) to 10.3% in 2025 and average annual unit additions dropped from ~31.5 to 20—suggesting market maturation or a strategic pullback worth monitoring.
How Much Does It Cost to Open a The Exercise Coach Franchise?
Opening a The Exercise Coach franchise requires a total initial investment of $259,840 to $389,970, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.
Minimum Investment
Maximum Investment
Minimum Investment Breakdown
Maximum Investment Breakdown
Investment Analysis
This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.
The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.
How Much Do The Exercise Coach Franchise Owners Make?
The Exercise Coach franchise locations reported average gross sales of $291,424 and median gross sales of $279,023 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.
Frequently Asked Questions
How much does it cost to open a The Exercise Coach franchise?
The total initial investment for a The Exercise Coach franchise ranges from $259,840 to $389,970, according to the 2025 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.
What is the The Exercise Coach initial franchise fee?
The initial franchise fee for The Exercise Coach is $49,500, as stated in the 2025 FDD. This fee is paid upon signing the Franchise Agreement.
How much do The Exercise Coach franchise owners make?
The Exercise Coach franchise locations reported average gross sales of $291,424 and median gross sales of $279,023 in 2025, based on Item 19 of the Franchise Disclosure Document. Actual earnings vary by location, market, and operator experience.
Does The Exercise Coach have any franchise lawsuits or legal issues?
The Exercise Coach received a legal risk score of 100 out of 100 in the 2025 FDD analysis. The franchise reported no material legal proceedings.
Does The Exercise Coach offer exclusive franchise territories?
The Exercise Coach received a territory protection score of 49 out of 100. Grants a protected operating area where the franchisor will not place other physical units.
What training does The Exercise Coach provide to new franchisees?
The Exercise Coach received a training and support score of 57 out of 100. The brand provides a robust 74-hour training curriculum for four individuals, covering core operational and managerial topics to prepare the local team for launch.
How many The Exercise Coach franchise locations are there?
The Exercise Coach had 215 total locations as of the 2025 Franchise Disclosure Document.
What type of business is The Exercise Coach?
The Exercise Coach is a franchise in the Health & Wellness category that provides a comprehensive system of personal training to optimize longevity and health span.
Interested in The Exercise Coach?
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