The Exercise Coach^®

Health & Wellness • Year: 2025

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What Is The Exercise Coach?

The Exercise Coach is a franchise in the Health & Wellness category that provides a comprehensive system of personal training to optimize longevity and health span. It operates from brick-and-mortar Studios typically ranging from 800 to 2,000 square feet and suitable for retail and non-retail locations. The business serves individual consumers (B2C), targeting adult men and women of all fitness levels with a focus on adults 50 and older. Studios deliver a core service bundle built around proprietary, technologically-advanced EXERBOTICS equipment and associated software, evidence-based strength, flexibility, stability, balance and brain training protocols, Coach-Assisted Stretching, and metabolic health and nutrition programs.

The Exercise Coach Franchise: Pros and Cons

The franchisor has a spotless legal record-zero disclosed lawsuits, judgments, settlements, government penalties, enforcement actions, or fraud cases (bottom 5% for Health & Wellness)-but offers weak territorial protection with a Territory Protection Score of 35 (bottom 10%), risking nearby competition.

Pros

Zero disclosed lawsuits, judgments, settlements, government penalties, franchisor enforcement actions, or fraud cases - well below typical for Health & Wellness (bottom 5%) - indicating a clean legal and regulatory profile.

Zero franchise non-renewals, well below typical for Health & Wellness (bottom 5%), suggests franchise agreements are being renewed at a higher-than-normal rate.

The franchisor does not require managers to hold equity (0%), well below typical, giving you flexibility to structure manager ownership and compensation.

Cons

Territory Protection Score of 35 is well below typical for Health & Wellness (bottom 10%), meaning you will not have strong territory protection and the franchisor can open competing locations nearby.

Eight outlet terminations is well above typical for Health & Wellness (top 10%), suggesting some operators have exited the system earlier than expected.

Estimated Item 7 training costs of $6,500 (min) to $17,500 (max) are both well above typical for Health & Wellness (top 10%), increasing your upfront cash requirements for launch.

Lawsuits & Legal Risk

100

Excellent

The Exercise Coach reported no material legal proceedings,

Territory Protection

35/100

NORMAL

The Exercise Coach grants an exclusive, protected studio territory of at least 5,000 qualified households with temporary Site Selection Area exclusivity until site approval. They are contingent on meeting performance quotas; the franchisor may sell via e-commerce/alternative distribution channels and may develop nearby units without offering a right of first refusal.

Training & Support

57/100

NORMAL

The brand provides a robust 74-hour training curriculum for four individuals, covering core operational and managerial topics to prepare the local team for launch. The program includes on-site launch support as an operational readiness tool; franchisees are responsible for travel and living expenses, and on-site assistance may incur additional fees.

Franchisee Stability

86/100

Excellent

The Exercise Coach earns an Excellent Stability Score. Three-year turnover of 2.47% is well below the typical Health & Wellness franchise (around 7%). Out of 12 total exits, terminations dominated with 12, alongside no non-renewals, no franchisor buybacks, and no ceased operations.

The dominance of terminations points to franchisor-initiated exits, which can mean operators struggled with the model or that the franchisor enforces standards aggressively. The absence of franchisor buybacks leans toward enforcement rather than the franchisor absorbing underperforming locations. For prospective franchisees, this is among the strongest retention profiles in franchising given the Excellent score and the system's scale of about 191 franchised outlets in the most recent year; still, probe the reasons behind terminations by reviewing Item 17 termination triggers, Item 3 litigation disclosures, and by interviewing current and former franchisees about support and recovery examples.

Unit Growth Analysis

This franchise is still growing but the pace is decelerating: units rose from 132 in 2022 to 195 in 2024 (a +47.7% cumulative increase, ≈21.4% CAGR), then to 215 in 2025 - a +10.3% YoY gain (20 net new units). For investors this signals healthy expansion in absolute terms but a notable slowdown-annualized growth roughly halved from ~21% (2022–24) to 10.3% in 2025 and average annual unit additions dropped from ~31.5 to 20-suggesting market maturation or a strategic pullback worth monitoring.

How Much Does It Cost to Open a The Exercise Coach Franchise?

Opening a The Exercise Coach franchise requires a total initial investment of $259,840 to $389,970, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$259,840

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$389,970

Minimum Investment Breakdown

Franchise Fee$49,500

Real Estate$8,100

Equipment & Assets$121,495

Reserves$30,000

Training$6,500

Other$0

Maximum Investment Breakdown

Franchise Fee$49,500

Real Estate$90,000

Equipment & Assets$184,205

Reserves$45,000

Training$17,500

Other$3,765

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do The Exercise Coach Franchise Owners Make?

The Exercise Coach franchise locations reported average gross sales of $291,424 and median gross sales of $279,023 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$291,424

Median Gross Sales:

$279,023

High Gross Sales:

$559,986

Low Gross Sales:

$68,998

Sample Size:

182

Percent Attaining Average:

46.0%

Audit Status:

Unaudited

Franchise vs Corporate Performance: The FPR presents only franchised-studio results (182 Qualifying Studios); company-owned results were excluded and only 4 company-owned studios exist, so direct franchised vs corporate performance comparison is not possible from this Item 19.

Performance Variability Analysis: Average gross sales are 291,424 with a median of 279,023 and a wide range from 68,998 to 559,986, indicating substantial variability across studios; top-quartile average (430,479) is more than double the bottom-quartile average (176,066).

Data Scope and Limitations: The gross sales figures are historical for the 2024 Measuring Year and based on Qualifying Studios, while expense data covers only 105 Reporting Studios and excludes many owner and non-operating expenses, so net income cannot be derived from the provided tables.

Frequently Asked Questions

Is The Exercise Coach a good franchise to own?

Whether The Exercise Coach is a good franchise depends on your goals, experience, and local market. Key factors from the 2025 FDD: The Exercise Coach operates 215 locations, received a legal risk score of 100/100, a training and support score of 57/100. Financial performance data is disclosed in Item 19. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.

Is a The Exercise Coach franchise worth the investment?

The value of a The Exercise Coach franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $259,840 to $389,970. The Exercise Coach disclosed average gross sales of $291,424 in 2025. The system reported 8 terminated units in 2025. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.

What is the failure rate of The Exercise Coach franchises?

In the 2025 FDD, The Exercise Coach reported 8 terminated franchises and 0 non-renewals out of 215 total locations. Franchise closures can result from many factors including market conditions, operator decisions, lease expirations, and franchisor enforcement actions. The FDD's Item 20 provides the most detailed unit turnover data.

How long does it take to break even with a The Exercise Coach franchise?

Break-even timelines for The Exercise Coach franchises are not disclosed in the 2025 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.

Is The Exercise Coach a franchise or a corporate-owned business?

As of the 2025 FDD, The Exercise Coach operates 211 franchised locations and 4 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.

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