The Dog Wizard®
What Is The Dog Wizard?
The Dog Wizard offers franchises for establishing and operating dog training businesses focused on dog obedience, behavior modification and specialty training services. The business is primarily home-based for administrative activities, with trainers delivering services on-site at clients’ homes, in parks, or using space at local dog boarding or day care facilities. It serves individual dog owners (B2C), and the core service bundle is hands-on dog training across obedience, behavior modification and specialty programs.
The Dog Wizard Franchise: Pros and Cons
The franchisor provides 240 hours of initial training and a perfect Training & Support score of 100, both well above pet-services norms and indicative of strong prelaunch and ongoing support. However, the $60,000 initial franchise fee plus an extra $12,000–$34,000 in training-related costs significantly raises the cash needed to buy in.
Pros
Cons
Lawsuits & Legal Risk
The Dog Wizard - The Facts: Litigation involved breach-of-franchise and finance-agreement claims plus tortious-interference counterclaims between ITK9 and a franchisee; matters were resolved via settlement without admission of liability, including transfer of the franchisee’s membership interest. The Advice: Review your franchise and finance agreement default/termination, post-termination obligations, covenants, transfer and dispute-resolution provisions.
Territory Protection
The Dog Wizard grants an exclusive protected territory defined by contiguous ZIP codes sized for 200,000–225,000 population and governed by market-density criteria. Territory rights are contingent on meeting performance quotas; the franchisor may develop nearby units and sell via e-commerce/alternative channels, and advertising and relocations require approval.
Training & Support
The brand provides an Extensive 240-hour training curriculum designed to prepare the single individual included in the initial franchise fee for launch. The program includes on-site launch assistance for operational readiness; travel and lodging expenses are the franchisee's responsibility, and on-site support is provided at additional cost.
Unit Growth Analysis
This franchise shows an accelerating growth trend: units rose modestly from 35 to 38 in 2023 (+3 units, +8.6%) then surged to 69 in 2024 (+31 units, +81.6%), a cumulative increase of +34 units (+97.1%) over 2022–2024. For investors this sharp acceleration and large absolute add in 2024 indicate strong expansion momentum and franchise appeal, but the jump from 8.6% to 81.6% year‑over‑year suggests verifying the drivers (e.g., multi‑unit deals or one‑time conversions) to assess sustainability.
How Much Does It Cost to Open a The Dog Wizard Franchise?
Opening a The Dog Wizard franchise requires a total initial investment of $115,700 to $194,350, according to the 2024 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.
Minimum Investment
Maximum Investment
Minimum Investment Breakdown
Maximum Investment Breakdown
Investment Analysis
This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.
The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.
How Much Do The Dog Wizard Franchise Owners Make?
The Dog Wizard franchise locations reported average gross sales of $262,139 and median gross sales of $142,500 in 2024, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.
Frequently Asked Questions
Is The Dog Wizard a good franchise to own?
Whether The Dog Wizard is a good franchise depends on your goals, experience, and local market. Key factors from the 2024 FDD: The Dog Wizard operates 69 locations, received a legal risk score of 64/100, a training and support score of 100/100. Financial performance data is disclosed in Item 19. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.
Is a The Dog Wizard franchise worth the investment?
The value of a The Dog Wizard franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $115,700 to $194,350. The Dog Wizard disclosed average gross sales of $262,139 in 2024. The system reported 1 terminated units in 2024. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.
What is the failure rate of The Dog Wizard franchises?
In the 2024 FDD, The Dog Wizard reported 1 terminated franchises and 0 non-renewals out of 69 total locations. Franchise closures can result from many factors including market conditions, operator decisions, lease expirations, and franchisor enforcement actions. The FDD's Item 20 provides the most detailed unit turnover data.
How long does it take to break even with a The Dog Wizard franchise?
Break-even timelines for The Dog Wizard franchises are not disclosed in the 2024 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.
Is The Dog Wizard a franchise or a corporate-owned business?
As of the 2024 FDD, The Dog Wizard operates 66 franchised locations and 3 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.
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