DivaDance®
What Is DivaDance?
DivaDance provides dance and community-focused fitness experiences, including hip-hop dance classes and full-body cardio workouts for dancers and individuals of all levels. The franchise operates from licensed or short-term leased third-party partnership sites (e.g., recreation centers, community centers, fitness studios, gyms) or from dedicated retail studio locations. It serves individual consumers (B2C). The core service bundle is the franchisor’s System programs and Approved Services and Products, supported by required studio equipment and System Supplies (e.g., floor-length mirrors, props, mats, lighting) designated by the franchisor.
DivaDance Franchise: Pros and Cons
The franchise’s standout strength is a clean legal and regulatory profile with zero disclosed lawsuits, franchisee judgments or settlements, government penalties, enforcement actions, or fraud cases; the primary risk is a high upfront cost, with an Item 7 maximum franchise fee of $130,000 and one outlet termination reported.
Pros
Cons
Lawsuits & Legal Risk
DivaDance reported no material legal proceedings,
Territory Protection
DivaDance grants a protected Operating Territory allowing operation from Third‑party Studio Partnership Sites or, with approval, a Dedicated Studio; territory rights are contingent on meeting performance quotas, and the franchisor retains rights to sell via e‑commerce/alternative channels, pursue corporate accounts, and develop nearby units without a right of first refusal.
Training & Support
The brand provides a robust 98-hour training curriculum designed to prepare two designated staff members for launch. The program includes on-site launch support for operational readiness; on-site support may incur additional fees, and franchisees are responsible for travel and living expenses.
Franchisee Stability
DivaDance receives a Normal Stability Score. Three-year turnover of 8.22% sits above the typical Children's Services franchise (around 4%), and falls below the high end of the industry range (about 10%). Out of 6 total exits across the three-year span, terminations, franchisor buybacks, and ceased operations each occurred twice, alongside no non-renewals.
That mix suggests a split picture: some operators likely struggled with the model or with local unit economics, while the franchisor has also intervened through buybacks or closures to address underperforming locations; prospective buyers should examine unit-level economics, recovery examples, and the quality of franchisor support. This is built on a compact track record (roughly 73 franchisees averaged across three years); continued retention as the system grows would solidify the picture. For prospective franchisees, retention is in line with industry peers.
Unit Growth Analysis
Unit count fell from 29 in 2023 to 0 in 2024 (a 100% drop) then rebounded to 46 in 2025, a net gain of 17 units and an implied two‑year CAGR of ~26%. This indicates extreme volatility rather than steady acceleration: the 2025 recovery shows strong expansion, but the 2024 collapse (and the reported "None%" latest YoY rate because growth from a zero base is undefined) is a red flag investors should investigate for operational issues or data/reporting anomalies before assuming healthy, sustainable growth.
How Much Does It Cost to Open a DivaDance Franchise?
Opening a DivaDance franchise requires a total initial investment of $54,000 to $185,250, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.
Minimum Investment
Maximum Investment
Minimum Investment Breakdown
Maximum Investment Breakdown
Investment Analysis
This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.
The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.
How Much Do DivaDance Franchise Owners Make?
DivaDance franchise locations reported average gross sales of $119,291 and median gross sales of $110,282 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.
Frequently Asked Questions
Is DivaDance a good franchise to own?
Whether DivaDance is a good franchise depends on your goals, experience, and local market. Key factors from the 2025 FDD: DivaDance operates 46 locations, received a legal risk score of 100/100, a training and support score of 59/100. Financial performance data is disclosed in Item 19. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.
Is a DivaDance franchise worth the investment?
The value of a DivaDance franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $54,000 to $185,250. DivaDance disclosed average gross sales of $119,291 in 2025. The system reported 1 terminated units in 2025. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.
What is the failure rate of DivaDance franchises?
In the 2025 FDD, DivaDance reported 1 terminated franchises and 0 non-renewals out of 46 total locations. Franchise closures can result from many factors including market conditions, operator decisions, lease expirations, and franchisor enforcement actions. The FDD's Item 20 provides the most detailed unit turnover data.
How long does it take to break even with a DivaDance franchise?
Break-even timelines for DivaDance franchises are not disclosed in the 2025 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.
Is DivaDance a franchise or a corporate-owned business?
As of the 2025 FDD, DivaDance operates 42 franchised locations and 4 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.
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