DivaDance^®

Children's Services • Year: 2025

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What Is DivaDance?

DivaDance provides dance and community-focused fitness experiences, including hip-hop dance classes and full-body cardio workouts for dancers and individuals of all levels. The franchise operates from licensed or short-term leased third-party partnership sites (e.g., recreation centers, community centers, fitness studios, gyms) or from dedicated retail studio locations. It serves individual consumers (B2C). The core service bundle is the franchisor’s System programs and Approved Services and Products, supported by required studio equipment and System Supplies (e.g., floor-length mirrors, props, mats, lighting) designated by the franchisor.

DivaDance Franchise: Pros and Cons

The franchise's clean legal and retention record — zero disclosed lawsuits, zero settlements, zero government penalties, and zero franchisee non-renewals or reacquired outlets — lowers legal and operational risk, but the Item 7 maximum franchise fee of $130,000 and one past outlet termination mean higher upfront cost and warrant investigation.

Pros

Zero franchisee non-renewals and zero reacquired outlets — both well below what's typical in Children's Services — indicate strong contract retention and few forced buybacks, which simplifies ongoing ownership and reduces disruption to revenue streams.

Zero disclosed lawsuits, zero franchisee-initiated judgments, zero franchisee settlements, zero government penalties, and zero franchisor-initiated enforcement actions — all well below what's typical in Children's Services — point to a clean legal and regulatory record, lowering legal risk and compliance headaches for operators.

A 0% manager required equity percentage — well below what's typical in Children's Services — gives you the flexibility to hire or incentivize managers without being forced to grant ownership stakes, simplifying staffing and compensation planning.

Cons

One outlet termination is well above what's typical in Children's Services, suggesting at least one past operator exited the system and warranting scrutiny of why they left.

The Item 7 maximum franchise fee of $130,000 is well above what's typical in Children's Services, meaning your upfront cost to acquire the franchise rights will be higher and will leave you with less cash on hand for build-out and early operations.

Lawsuits & Legal Risk

100

Excellent

The franchise reported no material legal proceedings.

Territory Protection

51/100

NORMAL

Grants a protected operating area where the franchisor will not place other physical units. The franchisor retains e-commerce and retail sales rights, may develop nearby units (no right of first refusal), may use alternative trademarks, and may reduce protection contingent on performance contingencies; the franchisee retains site-specific relocation rights.

Training & Support

59/100

NORMAL

The brand provides a robust 98-hour training curriculum designed to prepare two designated staff members for launch. The program includes on-site launch support for operational readiness; on-site support may incur additional fees, and franchisees are responsible for travel and living expenses.

Unit Growth Analysis

Unit count fell from 29 in 2023 to 0 in 2024 (a 100% drop) then rebounded to 46 in 2025, a net gain of 17 units and an implied two‑year CAGR of ~26%. This indicates extreme volatility rather than steady acceleration: the 2025 recovery shows strong expansion, but the 2024 collapse (and the reported "None%" latest YoY rate because growth from a zero base is undefined) is a red flag investors should investigate for operational issues or data/reporting anomalies before assuming healthy, sustainable growth.

How Much Does It Cost to Open a DivaDance Franchise?

Opening a DivaDance franchise requires a total initial investment of $54,000 to $185,250, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$54,000

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$185,250

Minimum Investment Breakdown

Franchise Fee$36,000

Real Estate$1,000

Equipment & Assets$1,500

Reserves$3,000

Training$1,300

Other$11,200

Maximum Investment Breakdown

Franchise Fee$130,000

Real Estate$3,000

Equipment & Assets$9,000

Reserves$16,000

Training$3,200

Other$24,050

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do DivaDance Franchise Owners Make?

DivaDance franchise locations reported average gross sales of $119,291 and median gross sales of $110,282 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$119,291

Median Gross Sales:

$110,282

High Gross Sales:

$299,943

Low Gross Sales:

$32,651

Sample Size:

Franchise vs Corporate Performance: Operational franchise outlets reported an average gross sales of 119,291 in 2024, which is lower than several company-owned outlet totals listed (e.g., company-owned highs above 332,000), suggesting company-owned locations in this sample achieved higher top-line sales than the median franchised outlet.

Performance Variability Analysis: Gross sales among the 16 franchised outlets vary widely from 32,651 to 299,943, indicating substantial dispersion in outcomes that could reflect differences in territory size, class volume, or outlet format.

Data Scope and Limitations: Data is limited to 16 operational franchised outlets in 2024, excludes new and excluded outlets, is unaudited, and the FDD notes that substantiation is available on request, so results may not be representative of all franchises.

Frequently Asked Questions

How much does it cost to open a DivaDance franchise?

The total initial investment for a DivaDance franchise ranges from $54,000 to $185,250, according to the 2025 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.

What is the DivaDance initial franchise fee?

The initial franchise fee for DivaDance is $36,000, as stated in the 2025 FDD. This fee is paid upon signing the Franchise Agreement.

How much do DivaDance franchise owners make?

DivaDance franchise locations reported average gross sales of $119,291 and median gross sales of $110,282 in 2025, based on Item 19 of the Franchise Disclosure Document. Actual earnings vary by location, market, and operator experience.

Does DivaDance have any franchise lawsuits or legal issues?

DivaDance received a legal risk score of 100 out of 100 in the 2025 FDD analysis. The franchise reported no material legal proceedings.

Does DivaDance offer exclusive franchise territories?

DivaDance received a territory protection score of 51 out of 100. Grants a protected operating area where the franchisor will not place other physical units.

What training does DivaDance provide to new franchisees?

DivaDance received a training and support score of 59 out of 100. The brand provides a robust 98-hour training curriculum designed to prepare two designated staff members for launch.

How many DivaDance franchise locations are there?

DivaDance had 46 total locations as of the 2025 Franchise Disclosure Document.

What type of business is DivaDance?

DivaDance provides dance and community-focused fitness experiences, including hip-hop dance classes and full-body cardio workouts for dancers and individuals of all levels.

Interested in DivaDance?

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