DivaDance Company®
What Is DivaDance Company?
DivaDance Company is a Health & Wellness franchise that licenses a system for the development and operation of dance and community-focused fitness experiences, including hip-hop dance classes and full-body cardio workouts. Franchisees operate from approved third-party studio partnership sites (for example, recreation centers, community centers, fitness studios, or gyms) or from Dedicated Studios (retail studio locations) in accordance with the franchisor's standards and Manuals. It serves individual consumers (B2C) - dancers and individuals of all levels - and relies on franchisor-designated System Materials and System Supplies (studio equipment, floor-length mirrors, props, mats, lighting, merchandise and related products) to deliver its approved services and products.
DivaDance Company Franchise: Pros and Cons
With a territory protection score of 61 (top quarter), the brand offers stronger protection from nearby franchisor or franchise openings and better local sales and resale potential, but its maximum initial franchise fee of $130,000 (top 5% for Entertainment & Recreation) creates significantly higher upfront acquisition cost exposure.
Pros
Cons
Sales / Revenue
Gross Sales reported for 16 real franchise locations in the 2025 FDD.
What is included?
16 of 30 Operational Franchise Outlets met the reporting criteria (14 excluded for interruption, inaccurate records, or ceased/terminated operations)
Source and calculation
The displayed figure is taken from the FDD disclosure for 16 real franchise locations. Source table: Table 3 Operational Franchise Outlets Average, Median, High, and Low Gross Sales Data 2024 Calendar Year.
Important limitations
gross sales is not the same as owner profit. It does not show all expenses, debt service, taxes, or cash taken home by an owner.
Lawsuits & Legal Risk
DivaDance Company reported no material legal proceedings,
Territory Protection
DivaDance Company grants a non-exclusive, site-specific Operating Territory (typically 200,000–350,000 population) that bars other DivaDance openings within the territory during the term if the franchisee remains in good standing. Rights are contingent on performance quotas and relocation approvals; franchisor may develop nearby units and sell via e‑commerce without first refusal.
Training & Support
DivaDance Company provides a robust 98-hour training curriculum designed to prepare two designated individuals for launch through a structured combination of classroom instruction and hands-on operational training. The program includes on-site launch support for operational readiness, with travel and lodging expenses borne by the franchisee and additional on-site support available at an extra cost.
Franchisee Stability
DivaDance Company receives a Normal Stability Score. Three-year turnover of 8.22% sits above the typical franchise (around 6%) and leans toward the higher side of what is common across all franchises. Out of 6 total exits over the three reported years, there is a three-way tie: terminations, franchisor buybacks, and ceased operations each had 2 exits, alongside no non-renewals, and the system had about 30 franchised outlets in the most recent year.
The equal counts of franchisor-initiated exits, buybacks, and closures suggest a mix of operators struggling with the model and a franchisor that sometimes reclaims or closes underperforming locations. This is built on a compact track record (roughly 73 franchisees averaged across three years); continued retention as the system grows would solidify the picture. For prospective franchisees, retention is in line with industry peers.
Unit Growth Analysis
this franchise experienced a dramatic and concerning fluctuation, dropping from 29 units in 2023 to zero in 2024 before rebounding to 46 in 2025. This erratic pattern, with a net gain of 17 units over three years but a complete collapse in between, signals severe instability rather than healthy growth. For investors, such volatility raises red flags about operational consistency and data reliability, making the franchise a high-risk opportunity despite the recent numerical increase.
How Much Does It Cost to Open a DivaDance Company Franchise?
Opening a DivaDance Company franchise requires a total initial investment of $54,000 to $185,250, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.
Minimum Investment
Maximum Investment
Minimum Investment Breakdown
Maximum Investment Breakdown
Investment Analysis
This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.
The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.
Frequently Asked Questions
Is DivaDance Company a good franchise to own?
Whether DivaDance Company is a good franchise depends on your goals, experience, and local market. Key factors from the 2025 FDD: DivaDance Company operates 46 locations, received a legal risk score of 100/100, a training and support score of 59/100. The FDD includes Item 19 financial performance data. Prospective franchisees should review the full Franchise Disclosure Document and conduct their own due diligence before making any investment decision.
Is a DivaDance Company franchise worth the investment?
The value of a DivaDance Company franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $54,000 to $185,250. The 2025 FDD shows gross sales of $119,291 for 16 real franchise locations. The system reported 1 terminated units in 2025. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.
What is the failure rate of DivaDance Company franchises?
In the 2025 FDD, DivaDance Company reported 1 terminated franchises and 0 non-renewals out of 46 total locations. Franchise closures can result from many factors including market conditions, operator decisions, lease expirations, and franchisor enforcement actions. The FDD's Item 20 provides the most detailed unit turnover data.
How long does it take to break even with a DivaDance Company franchise?
Break-even timelines for DivaDance Company franchises are not disclosed in the 2025 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.
Is DivaDance Company a franchise or a corporate-owned business?
As of the 2025 FDD, DivaDance Company operates 42 franchised locations and 4 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.
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