DivaDance Company®
What Is DivaDance Company?
DivaDance Company licenses a system to develop and operate DivaDance businesses that provide dance and community-focused fitness experiences, including hip-hop dance classes and fun, full-body cardio workouts for dancers and individuals of all levels. A DivaDance Business is operated from approved licensed or short-term leased third-party locations within facilities of independently operated businesses (e.g., recreation centers, community centers, fitness studios, gyms) or from a dedicated retail studio. The franchise primarily serves individual consumers (B2C) and relies on the franchisor’s System programs, Manuals, and designated System Supplies and studio equipment (e.g., floor-length mirrors, props, mats, lighting) to deliver its approved services and products.
DivaDance Company Franchise: Pros and Cons
A key strength is a clean legal and regulatory record—zero disclosed lawsuits, settlements, franchisee judgments, government penalties, or fraud claims—reducing legacy legal risk, but a major risk is the Item 7 maximum franchise fee of $130,000 (top 5%), well above industry norms and potentially requiring substantially higher upfront cash at signing.
Pros
Cons
Lawsuits & Legal Risk
The franchise reported no material legal proceedings.
Territory Protection
Grants a protected operating area where the franchisor will not place other physical units. Franchisor retains rights to develop nearby units (no right of first refusal), to sell via e-commerce/alternative channels, and to use different trademarks; protection is contingent on meeting performance quotas while franchisee retains site-specific relocation rights.
Training & Support
The brand provides a robust 98-hour training curriculum designed to prepare two staff members included in the initial fee for launch. The program includes on-site launch support for operational readiness; related on-site service fees apply, and travel and lodging expenses are the responsibility of the franchisee.
How Much Does It Cost to Open a DivaDance Company Franchise?
Opening a DivaDance Company franchise requires a total initial investment of $54,000 to $185,250, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.
Minimum Investment
Maximum Investment
Minimum Investment Breakdown
Maximum Investment Breakdown
Investment Analysis
This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.
The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.
How Much Do DivaDance Company Franchise Owners Make?
DivaDance Company franchise locations reported average gross sales of $119,291 and median gross sales of $110,282 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.
Frequently Asked Questions
How much does it cost to open a DivaDance Company franchise?
The total initial investment for a DivaDance Company franchise ranges from $54,000 to $185,250, according to the 2025 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.
What is the DivaDance Company initial franchise fee?
The initial franchise fee for DivaDance Company is $36,000, as stated in the 2025 FDD. This fee is paid upon signing the Franchise Agreement.
How much do DivaDance Company franchise owners make?
DivaDance Company franchise locations reported average gross sales of $119,291 and median gross sales of $110,282 in 2025, based on Item 19 of the Franchise Disclosure Document. Actual earnings vary by location, market, and operator experience.
Does DivaDance Company have any franchise lawsuits or legal issues?
DivaDance Company received a legal risk score of 100 out of 100 in the 2025 FDD analysis. The franchise reported no material legal proceedings.
Does DivaDance Company offer exclusive franchise territories?
DivaDance Company received a territory protection score of 57 out of 100. Grants a protected operating area where the franchisor will not place other physical units.
What training does DivaDance Company provide to new franchisees?
DivaDance Company received a training and support score of 59 out of 100. The brand provides a robust 98-hour training curriculum designed to prepare two staff members included in the initial fee for launch.
How many DivaDance Company franchise locations are there?
DivaDance Company had 46 total locations as of the 2025 Franchise Disclosure Document.
What type of business is DivaDance Company?
DivaDance Company licenses a system to develop and operate DivaDance businesses that provide dance and community-focused fitness experiences, including hip-hop dance classes and fun, full-body cardio workouts for dancers and individuals of all levels.
Interested in DivaDance Company?
Get more information and connect with the franchise directly.