DivaDance Company®
What Is DivaDance Company?
DivaDance Company licenses a system to develop and operate DivaDance businesses that provide dance and community-focused fitness experiences, including hip-hop dance classes and fun, full-body cardio workouts for dancers and individuals of all levels. A DivaDance Business is operated from approved licensed or short-term leased third-party locations within facilities of independently operated businesses (e.g., recreation centers, community centers, fitness studios, gyms) or from a dedicated retail studio. The franchise primarily serves individual consumers (B2C) and relies on the franchisor’s System programs, Manuals, and designated System Supplies and studio equipment (e.g., floor-length mirrors, props, mats, lighting) to deliver its approved services and products.
DivaDance Company Franchise: Pros and Cons
A Territory Protection Score of 61 (well above typical, in the top quarter) means you'll have meaningful territory protection against nearby openings, but the Item 7 maximum franchise fee of $130,000 (well above typical for Entertainment and Recreation, in the top 10%) signals potentially high upfront acquisition costs.
Pros
Cons
Lawsuits & Legal Risk
DivaDance Company reported no material legal proceedings,
Territory Protection
DivaDance Company grants a protected non-exclusive Operating Territory allowing operation from Third-party Studio Partnership Sites and, if approved, a Dedicated Studio; territory rights are contingent on meeting performance quotas, relocation is discretionary, and franchisor retains the right to develop additional units in the surrounding market and sell via e-commerce/alternative channels.
Training & Support
The brand provides a robust 98-hour training curriculum designed to prepare two staff members included in the initial fee for launch. The program includes on-site launch support for operational readiness; related on-site service fees apply, and travel and lodging expenses are the responsibility of the franchisee.
Franchisee Stability
DivaDance Company receives a Normal Stability Score. Three-year turnover of 8.22% sits above the typical franchise (around 6%). Out of 6 total exits, terminations led with 2, alongside no non-renewals, 2 franchisor buybacks, and 2 ceased operations.
This pattern points to franchisor-initiated exits, which can mean operators struggled with the model or the franchisor enforces standards aggressively. This is built on a compact track record (roughly 73 franchisees averaged across three years); continued retention as the system grows would solidify the picture. The mix of franchisor buybacks and closures suggests some locations were reclaimed or closed rather than leaving voluntarily, so ask for examples of how underperforming units were handled and for remediation outcomes. For prospective franchisees, retention is in line with industry peers.
How Much Does It Cost to Open a DivaDance Company Franchise?
Opening a DivaDance Company franchise requires a total initial investment of $54,000 to $185,250, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.
Minimum Investment
Maximum Investment
Minimum Investment Breakdown
Maximum Investment Breakdown
Investment Analysis
This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.
The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.
How Much Do DivaDance Company Franchise Owners Make?
DivaDance Company franchise locations reported average gross sales of $119,291 and median gross sales of $110,282 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.
Frequently Asked Questions
Is DivaDance Company a good franchise to own?
Whether DivaDance Company is a good franchise depends on your goals, experience, and local market. Key factors from the 2025 FDD: DivaDance Company operates 46 locations, received a legal risk score of 100/100, a training and support score of 59/100. Financial performance data is disclosed in Item 19. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.
Is a DivaDance Company franchise worth the investment?
The value of a DivaDance Company franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $54,000 to $185,250. DivaDance Company disclosed average gross sales of $119,291 in 2025. The system reported 1 terminated units in 2025. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.
What is the failure rate of DivaDance Company franchises?
In the 2025 FDD, DivaDance Company reported 1 terminated franchises and 0 non-renewals out of 46 total locations. Franchise closures can result from many factors including market conditions, operator decisions, lease expirations, and franchisor enforcement actions. The FDD's Item 20 provides the most detailed unit turnover data.
How long does it take to break even with a DivaDance Company franchise?
Break-even timelines for DivaDance Company franchises are not disclosed in the 2025 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.
Is DivaDance Company a franchise or a corporate-owned business?
As of the 2025 FDD, DivaDance Company operates 42 franchised locations and 4 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.
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