Desi District^®

Food & Beverage • Year: 2024

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What Is Desi District?

Desi District is a fast-casual eatery concept specializing in Indian fusion cuisine and street foods, with an optional boutique grocery market under one roof. Franchisees operate a fast-casual, eat-in restaurant where customers purchase and consume meals on location and may also generate revenue from sales of boutique grocery items and a proprietary line of Desi District products. Typical franchise locations are expected to be 3,000–4,000 sq ft for the Eatery model and up to about 10,000 sq ft for the Eatery and Market model, typically sited in strip centers or stand-alone buildings with high visibility and strong foot and vehicle traffic.

Desi District Franchise: Pros and Cons

Strong territory protection (Territory Protection Score 70, top 10% for Food & Beverage) gives you solid exclusivity, while the biggest risk is that the system has zero franchised units (bottom 5%), meaning the brand is early-stage and you’ll have very few current or former franchisees to interview during due diligence.

Pros

A Territory Protection Score of 70 is well above what's typical for Food & Beverage (top 10%), giving you strong exclusivity and reducing the risk the franchisor will place a competing unit nearby.

Item 7 Total Max reported as $0 is well below industry norms, meaning the upper-end startup cost estimate is modest and caps your potential initial cash exposure.

Zero disclosed lawsuits, settlements, government penalties, or franchisor enforcement actions (all reported as 0) is well below what's typical, indicating a clean legal record and fewer inherited legal risks.

Cons

Zero franchised units is well below typical for Food & Beverage (bottom 5%), which means the system is early-stage and you will have very few current or former franchisees to interview during due diligence.

An Item 7 minimum reserve requirement of $75,000 is well above typical for Food & Beverage (top 10%), signaling that ongoing monthly operating costs may be higher than peers and you'll need more cash on hand after opening.

No franchisee right to relocate (an unusual absence - about 91% of peers allow relocation) limits your flexibility to move the business if the site underperforms or local conditions change.

Lawsuits & Legal Risk

100

Excellent

Desi District reported no material legal proceedings,

Territory Protection

70/100

Good

Desi District grants an exclusive territory-typically a radius (about 50,000 people within 5 miles for an Eatery; 100,000 within 10 miles for a Grocery Market)-with protection not conditioned on performance contingencies. The franchisor retains rights to sell via alternative distribution channels, use different trademarks, and develop nearby units.

Training & Support

84/100

NORMAL

The brand provides a robust 82-hour training curriculum designed to prepare three managerial staff members for launch. The program includes on-site launch assistance for operational readiness; travel and lodging expenses are the responsibility of the franchisee, and on-site support is provided at an additional cost.

How Much Do Desi District Franchise Owners Make?

Desi District franchise locations reported average gross sales of $3,908,455 and median gross sales of $2,567,600 in 2024, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$3,908,455

Median Gross Sales:

$2,567,600

High Gross Sales:

$7,526,994

Low Gross Sales:

$545,664

Sample Size:

Audit Status:

Unaudited

Franchise vs Corporate Performance: This Item 19 contains only company-owned (affiliate) outlet results for 2023, so no direct comparison to franchised outlet performance can be made from the disclosed data.

Performance Variability Analysis: Average gross sales (3.908M) are substantially higher than the median (2.568M), driven by two high-performing locations (7.53M and 6.85M), indicating notable skew and variability across the five outlets.

Data Scope and Limitations: The sample is small (n=5) and limited to affiliates; the Item lacks operating expense, COGS, and net income data (only estimated royalty figures are shown), so franchisee profitability cannot be assessed from these figures.

Frequently Asked Questions

Is Desi District a good franchise to own?

Whether Desi District is a good franchise depends on your goals, experience, and local market. Key factors from the 2024 FDD: Desi District operates 5 locations, received a legal risk score of 100/100, a training and support score of 84/100. Financial performance data is disclosed in Item 19. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.

Is a Desi District franchise worth the investment?

The value of a Desi District franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $669,200 to $0. Desi District disclosed average gross sales of $3,908,455 in 2024. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.

How long does it take to break even with a Desi District franchise?

Break-even timelines for Desi District franchises are not disclosed in the 2024 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.

Is Desi District a franchise or a corporate-owned business?

As of the 2024 FDD, Desi District operates 0 franchised locations and 5 company-owned locations. Desi District currently operates as a predominantly company-owned system, though franchise opportunities are being offered through the FDD.

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