Crave Cookies^®

Food & Beverage • Year: 2025

All product and company names mentioned are trademarks™ or registered® trademarks of their respective holders. Use of these names does not imply any affiliation with, sponsorship by, or endorsement by them.

What Is Crave Cookies?

Crave Cookies is a retail bakery franchise specializing in premium fresh-baked cookies and loaded sodas. Franchisees operate Crave Cookies retail locations offering a rotating menu of cookie flavors and limited-time creations, generating revenue primarily from the sale of cookies and loaded sodas; franchisees are required to purchase branded packaging and other Crave Cookies merchandise from the franchisor's designated supplier.

Crave Cookies Franchise: Pros and Cons

The franchise's biggest strength is its exceptionally strong onboarding and ongoing assistance-a training and support score of 100, well above typical-while the biggest risk is a very high backlog of 84 signed-but-not-open outlets, which often signals the franchisor is selling agreements faster than it can support openings or facing buildout delays.

Pros

The training & support score is 100 (well above typical), meaning you'll get exceptionally strong onboarding and ongoing assistance compared with most Food & Beverage franchisors.

The Item 7 total maximum is listed as $0 (well below typical), so the upper-end of startup cost exposure is minimal versus peers and leaves more cash on hand for opening and operating the unit.

There are zero franchisee-initiated judgments, zero franchisee settlements, zero government penalties, and zero outlet terminations (all well below typical), indicating unusually low legal/regulatory friction and few operator exits.

Cons

Eighty-four signed-but-not-open outlets is well above typical for Food & Beverage (top 10%); unless this is a very large system, that often indicates the franchisor may be selling agreements faster than it can support openings or is experiencing site/buildout delays.

Two franchisor-initiated enforcement actions is well above typical (top 10%), suggesting the franchisor actively pursues legal remedies against franchisees and that you may face stricter enforcement or higher dispute risk.

The franchisor does not grant franchisees the right to relocate, an unusual absence (about 91% of peers allow relocation), which limits your flexibility to move or reposition a unit as market conditions change.

Lawsuits & Legal Risk

60/100

NORMAL

Crave Cookies has pursued arbitration against former franchisees, including a pending case filed February 28, 2025 now in settlement negotiations, reflecting active enforcement of system standards. Facts: disputes are handled via arbitration over franchisee obligations. Advice: review post-termination obligations, arbitration clauses (costs/venue), Item 12 territory protections, and Item 3 litigation history.

Territory Protection

48/100

NORMAL

Crave Cookies grants a protected, non-exclusive, site-specific territory-typically a five‑mile radius or defined market-preventing company or franchised outlets using the same marks inside it (except limited‑access venues and non‑traditional outlets), while the franchisor retains alternative distribution channels (e‑commerce), may develop nearby units, and development is subject to approvals and performance contingencies.

Training & Support

100

Excellent

Crave Cookies provides a robust 73-hour training curriculum designed to prepare three managerial staff members for launch. The program includes on-site launch support to aid operational readiness; franchisees are responsible for travel and lodging expenses, and on-site services may incur additional fees.

Franchisee Stability

54/100

NORMAL

Crave Cookies receives a Normal Stability Score. Three-year turnover of 6.90% sits above the typical Food & Beverage franchise (around 6%), among 271 Food & Beverage peers used in this comparison, and below the high end of the Food & Beverage range. Out of 2 total exits, ceased operations dominated with 2, alongside no terminations, no non-renewals, and no franchisor buybacks, suggesting these were location-level closures rather than enforcement removals.

The dominance of ceased operations suggests location-level economics-operators chose to close or locations underperformed, often due to site selection, local demand, or operator-specific issues, not necessarily franchisor-franchisee friction. This is built on a compact track record (roughly 29 franchisees averaged across three years); continued retention as the system grows would solidify the picture. For prospective franchisees, retention is in line with industry peers.

Unit Growth Analysis

Crave Cookies has grown from one location in 2022 to 37 units today, a rapid expansion that marks it as a hot, early-stage brand. For a prospective owner this is a "Rocket Ship" scenario: the mostly-franchised footprint and still-small corporate base mean momentum and available territories, but the decelerating 311% year-over-year growth and minimal company-owned presence suggest training, supply and field support may be stretched - verify franchisee satisfaction, unit-level profitability, and firm support commitments before signing.

Crave Cookies Franchise Earnings: Not Disclosed

Crave Cookies did not disclose financial performance data (Item 19) in their 2025 Franchise Disclosure Document. Not all franchisors choose to publish this information, which can make it harder for prospective owners to evaluate expected revenue before investing.

This franchise company did not publish these results.

Frequently Asked Questions

Is Crave Cookies a good franchise to own?

Whether Crave Cookies is a good franchise depends on your goals, experience, and local market. Key factors from the 2025 FDD: Crave Cookies operates 37 locations, received a legal risk score of 60/100, a training and support score of 100/100. The franchisor does not disclose financial performance data. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.

Is a Crave Cookies franchise worth the investment?

The value of a Crave Cookies franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $324,985 to $0. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.

How long does it take to break even with a Crave Cookies franchise?

Break-even timelines for Crave Cookies franchises are not disclosed in the 2025 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.

Is Crave Cookies a franchise or a corporate-owned business?

As of the 2025 FDD, Crave Cookies operates 35 franchised locations and 2 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.

Does Crave Cookies disclose franchise revenue data?

Crave Cookies did not disclose financial performance data (Item 19) in their 2025 FDD. Not all franchisors choose to publish this information.

Interested in Crave Cookies?

Get more information and connect with the franchise directly.