Camp Mirage^®

Children's Services • Year: 2025

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What Is Camp Mirage?

Camp Mirage is a franchise offering summer camp programs for children aged 3 to 14. The operational model is brick-and-mortar, running seasonal camp facilities generally from June through early September. It serves individual consumers (parents and guardians, B2C) and the core service bundle is seasonal summer camp programming for children aged 3 to 14.

Camp Mirage Franchise: Pros and Cons

A Territory Protection Score of 70, in the top 10% versus peers, gives you strong local market defenses and reduces the chance the franchisor will approve nearby competitors, but the franchisor does not provide mandatory ongoing training (about 87% of children’s services brands require it), so you’ll likely need to invest extra time and resources.

Pros

Territory Protection Score of 70 is in the top 10% versus peers, giving you strong territory defenses that reduce the likelihood of the franchisor approving nearby competing locations and protecting your local market share.

Zero disclosed lawsuits, zero government penalties, and zero franchisor-initiated enforcement actions (well below typical for Children's Services) indicate a clean legal and regulatory record, which lowers legal risk and ongoing compliance headaches for operators.

Outlet terminations: 0 and outlet non-renewals: 0 (both well below typical for Children's Services) signal unusually low franchisee churn, suggesting stronger operator retention and more predictable cash flow for franchisees.

Cons

No mandatory ongoing training is an unusual absence (about 87% of children's services brands require it), meaning you'll likely need to invest extra time and resources to train staff and maintain consistent service quality.

No franchisee right to relocate is an unusual absence (about 87% of peers allow relocation), which limits your operational flexibility and reduces options for adapting location strategy or maximizing resale value.

Lawsuits & Legal Risk

100

Excellent

Camp Mirage reported no material legal proceedings,

Territory Protection

70/100

Good

Camp Mirage grants an exclusive, protected territory delineated by geography, zip codes, or political boundaries and not conditioned on sales volume or market penetration. The franchisor retains rights to solicit inside the territory, use alternative distribution channels, and develop additional units without a right of first refusal.

Training & Support

54/100

NORMAL

Camp Mirage provides a focused 40-hour training curriculum designed to prepare four staff members for launch. The program includes on-site launch assistance for operational readiness; travel and living expenses are the responsibility of the franchisee, and on-site support is provided at an additional cost.

How Much Does It Cost to Open a Camp Mirage Franchise?

Opening a Camp Mirage franchise requires a total initial investment of $79,250 to $93,530, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$79,250

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$93,530

Minimum Investment Breakdown

Franchise Fee$30,000

Real Estate$2,500

Equipment & Assets$27,000

Reserves$10,000

Training$1,500

Other$8,250

Maximum Investment Breakdown

Franchise Fee$30

Real Estate$5,000

Equipment & Assets$43,000

Reserves$20,000

Training$3,000

Other$22,500

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do Camp Mirage Franchise Owners Make?

Average Gross Sales:

N/A

Median Gross Sales:

N/A

Sample Size:

Audit Status:

Unaudited

Franchise vs Corporate Performance: The figures come from affiliate-operated locations that do not pay franchise royalties or marketing fees, so their adjusted net income is likely higher than what a typical franchisee would realize under the franchised fee structure.

Performance Variability Analysis: With only two locations in the sample, observed results likely reflect site-specific factors and provide limited evidence of variability across the system, so outcomes for other locations could differ substantially.

Data Scope and Limitations: The profit and loss statement is unaudited and represents adjusted totals for two camps in 2023 with several adjustments noted, limiting its reliability and applicability to prospective franchisees.

Frequently Asked Questions

Is Camp Mirage a good franchise to own?

Whether Camp Mirage is a good franchise depends on your goals, experience, and local market. Key factors from the 2025 FDD: Camp Mirage operates 9 locations, received a legal risk score of 100/100, a training and support score of 54/100. Financial performance data is disclosed in Item 19. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.

Is a Camp Mirage franchise worth the investment?

The value of a Camp Mirage franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $79,250 to $93,530. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.

How long does it take to break even with a Camp Mirage franchise?

Break-even timelines for Camp Mirage franchises are not disclosed in the 2025 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.

Is Camp Mirage a franchise or a corporate-owned business?

As of the 2025 FDD, Camp Mirage operates 7 franchised locations and 2 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.

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