BWW Maryland®
What Is BWW Maryland?
BWW Maryland is a sports-entertainment–oriented casual/fast-casual restaurant franchise focused on chicken wings, sandwiches and other food and beverage menu items. Primary service channels include on-premises dining, delivery and carry-out, and the franchisor also offers BWW-GO units intended primarily for off-premises consumption. Revenue is generated from the sale of food and beverages, including alcoholic beverage sales, and franchisees operate full-size Sports Bars or at a variety of authorized and non-traditional sites such as airports, stadiums, universities, hotels, hospitals, food courts, and multi-brand co-locations.
BWW Maryland Franchise: Pros and Cons
The franchise offers industry-leading preparation-a perfect 100 training/support score with 260 hours of initial training-giving new operators strong hands-on readiness, but it also runs 645 company-owned locations, an unusually high number for Food & Beverage that suggests the franchisor favors corporate expansion and could limit franchise growth and resale opportunities.
Pros
Cons
Lawsuits & Legal Risk
BWW Maryland has a pending consumer class action alleging deceptive advertising of “boneless wings” and prior consumer suits alleging undisclosed delivery/service fees that were resolved via confidential settlement without admission of liability. Due diligence: review the FDD and franchise agreement provisions on advertising approvals, fee disclosures, operational controls, Item 12 franchisee protections, and Item 7 financial disclosures.
Territory Protection
BWW Maryland grants a protected, site-specific Designated Area or Development Territory but excludes Non-Traditional Locations and permits Limited Seating Facilities within the area. Territory rights are contingent on meeting development/performance quotas, and the franchisor retains rights to sell via e-commerce and other alternative channels and to use different trademarks.
Training & Support
The brand provides an extensive 260-hour training curriculum designed to prepare four individuals for launch. The program includes on-site launch assistance focused on operational readiness, with travel and living expenses managed by the franchisee, and additional on-site support is billed separately.
Franchisee Stability
BWW Maryland earns an Excellent Stability Score. Three-year turnover of 1.19% is well below the typical Food & Beverage franchise (around 5.4%), and substantially lower than what even low-churn peers report. Out of 19 total exits, ceased operations dominated with 16, alongside 2 franchisor buybacks, 1 non-renewal, and no terminations.
The dominance of ceased operations suggests location-level economics drove exits: operators chose to close underperforming locations rather than widespread franchisor enforcement. Prospective buyers should ask where closures concentrated, review unit-level economics and lease histories, and speak with nearby operators about local demand and staffing. Also request details on the franchisor buybacks to understand whether the brand is repositioning sites or absorbing underperformance. Ask to see recent unit performance in the affected markets before committing. For prospective franchisees, this is among the strongest retention profiles in franchising.
How Much Does It Cost to Open a BWW Maryland Franchise?
Opening a BWW Maryland franchise requires a total initial investment of $2,713,445 to $4,042,820, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.
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Minimum Investment Breakdown
Maximum Investment Breakdown
Investment Analysis
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The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.
How Much Do BWW Maryland Franchise Owners Make?
BWW Maryland franchise locations reported average gross sales of $3,567,504 and median gross sales of $3,442,790 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.
Frequently Asked Questions
Is BWW Maryland a good franchise to own?
Whether BWW Maryland is a good franchise depends on your goals, experience, and local market. Key factors from the 2025 FDD: BWW Maryland operates 1183 locations, received a legal risk score of 79/100, a training and support score of 100/100. Financial performance data is disclosed in Item 19. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.
Is a BWW Maryland franchise worth the investment?
The value of a BWW Maryland franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $2,713,445 to $4,042,820. BWW Maryland disclosed average gross sales of $3,567,504 in 2025. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.
How long does it take to break even with a BWW Maryland franchise?
Break-even timelines for BWW Maryland franchises are not disclosed in the 2025 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.
Is BWW Maryland a franchise or a corporate-owned business?
As of the 2025 FDD, BWW Maryland operates 538 franchised locations and 645 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.
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