BWW Maryland^®

Food & Beverage • Year: 2025

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What Is BWW Maryland?

BWW Maryland is a sports-entertainment–oriented casual/fast-casual restaurant franchise focused on chicken wings, sandwiches and other food and beverage menu items. Primary service channels include on-premises dining, delivery and carry-out, and the franchisor also offers BWW-GO units intended primarily for off-premises consumption. Revenue is generated from the sale of food and beverages, including alcoholic beverage sales, and franchisees operate full-size Sports Bars or at a variety of authorized and non-traditional sites such as airports, stadiums, universities, hotels, hospitals, food courts, and multi-brand co-locations.

BWW Maryland Franchise: Pros and Cons

The franchisor provides exceptional operational support with a 100 training/support score and 260 initial training hours, so new operators should be operationally ready from day one; however, estimated startup costs of $2.22M–$3.80M are well above typical and create a much higher capital and financing hurdle.

Pros

100 training/support score and 260 initial training hours (both well above typical) — the franchisor invests heavily in preparing new operators, so you should be operationally ready and supported from day one.

The $12,500 initial franchise fee is well below what's common in Food & Beverage, leaving you with more cash on hand for build-out and early operating needs.

1,183 total outlets and 538 franchised units (both well above typical), with zero terminations or non-renewals disclosed — the system’s scale suggests strong brand recognition, buying power, and overall system stability you can leverage.

Cons

Estimated startup costs range from about $2.22M to $3.80M (both well above typical), meaning your upfront capital requirement is much higher than most peers and financing will be a bigger hurdle.

The franchisor runs 645 company-owned units (well above typical) — this high corporate ownership ratio warrants investigation into whether growth is driven by corporate expansion rather than franchising, which can limit territory upside for franchisees.

Seven disclosed lawsuits, four government penalties/orders, and four cases alleging fraud (all well above typical) — the system shows elevated legal and regulatory exposure that deserves deeper due diligence.

Lawsuits & Legal Risk

73/100

NORMAL

Part 1 (The Facts): Recent consumer class claims allege deceptive product marketing ("boneless wings") and undisclosed service fees (one pending); two consumer suits were resolved via confidential settlements. Affiliate matters addressing no‑poaching and data‑security were settled by related brands and do not allege unlawful conduct by this franchisor. Part 2 (The Advice): Review FDD Item 3 disclosures, marketing and product‑representation clauses, fee and service‑fee disclosures, any employment/no‑poach provisions in the franchise agreement, and data‑security/notification obligations; request settlement summaries and confirm franchisee contact disclosures in Item 20.

Territory Protection

50/100

NORMAL

Grants a protected operating area where the franchisor will not place other physical units. Franchisor retains rights to sell via e-commerce and retail channels, use alternative trademarks and venues, acquire and convert units, and condition protection on performance quotas and market-density/site-specific relocation rules, while the franchisee retains a right of first refusal.

Training & Support

100

Excellent

The brand provides an extensive 260-hour training curriculum designed to prepare four individuals for launch. The program includes on-site launch assistance focused on operational readiness, with travel and living expenses managed by the franchisee, and additional on-site support is billed separately.

How Much Does It Cost to Open a BWW Maryland Franchise?

Opening a BWW Maryland franchise requires a total initial investment of $2,224,745 to $3,800,020, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$2,224,745

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$3,800,020

Minimum Investment Breakdown

Franchise Fee$12,500

Real Estate$1,530,000

Equipment & Assets$1,142,245

Reserves$0

Training$15,000

Other$-475,000

Maximum Investment Breakdown

Franchise Fee$25,000

Real Estate$2,260,000

Equipment & Assets$1,532,520

Reserves$0

Training$145,000

Other$-162,500

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do BWW Maryland Franchise Owners Make?

BWW Maryland franchise locations reported average gross sales of $3,567,504 and median gross sales of $3,442,790 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$3,567,504

Median Gross Sales:

$3,442,790

High Gross Sales:

$8,858,450

Low Gross Sales:

$1,306,680

Sample Size:

527

Percent Attaining Average:

45.5%

Franchise vs Corporate Performance: The disclosure provides mean and median AUVs for 527 franchised outlets (mean 3,567,504; median 3,442,790) but does not provide comparable AUV or profitability figures for the 645 company-owned outlets, limiting direct franchise-vs-corporate performance comparisons.

Performance Variability Analysis: There is substantial variability across franchised outlets: the highest AUV is 8,858,450 and the lowest is 1,306,680, and quartile mean AUVs range from 2,290,751 (4th quartile) to 5,098,086 (1st quartile), indicating a wide dispersion of sales outcomes.

Data Scope and Limitations: The AUV figures reflect 2024 historical gross sales reported by franchisees and are not audited; they also exclude all cost or expense data, so they do not indicate net income or profitability.

Frequently Asked Questions

How much does it cost to open a BWW Maryland franchise?

The total initial investment for a BWW Maryland franchise ranges from $2,224,745 to $3,800,020, according to the 2025 Franchise Disclosure Document. This includes the franchise fee, real estate, equipment, training, and working capital.

What is the BWW Maryland initial franchise fee?

The initial franchise fee for BWW Maryland is $12,500, as stated in the 2025 FDD. This fee is paid upon signing the Franchise Agreement.

How much do BWW Maryland franchise owners make?

BWW Maryland franchise locations reported average gross sales of $3,567,504 and median gross sales of $3,442,790 in 2025, based on Item 19 of the Franchise Disclosure Document. Actual earnings vary by location, market, and operator experience.

Does BWW Maryland have any franchise lawsuits or legal issues?

BWW Maryland received a legal risk score of 73 out of 100 in the 2025 FDD analysis. Part 1 (The Facts): Recent consumer class claims allege deceptive product marketing ("boneless wings") and undisclosed service fees (one pending); two consumer suits were resolved via confidential settlements.

Does BWW Maryland offer exclusive franchise territories?

BWW Maryland received a territory protection score of 50 out of 100. Grants a protected operating area where the franchisor will not place other physical units.

What training does BWW Maryland provide to new franchisees?

BWW Maryland received a training and support score of 100 out of 100. The brand provides an extensive 260-hour training curriculum designed to prepare four individuals for launch.

How many BWW Maryland franchise locations are there?

BWW Maryland had 1183 total locations as of the 2025 Franchise Disclosure Document.

What type of business is BWW Maryland?

BWW Maryland is a sports-entertainment–oriented casual/fast-casual restaurant franchise focused on chicken wings, sandwiches and other food and beverage menu items.

Interested in BWW Maryland?

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