BWW^®

Food & Beverage • Year: 2024

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What Is BWW?

BWW is a sports-entertainment-oriented, casual/fast-casual sports bar concept that features chicken wings, sandwiches, other menu items and beverages. Franchise operations include on-premises dining as a Sports Bar and also carry-out, delivery and off-premises-focused BWW‑GO units, with revenue generated from food and beverage sales, including alcoholic beverages. Franchises are for full-size Sports Bars and may be developed at conventional or Non-Traditional Locations, including military bases, universities, airports, stadiums, hotels, shopping center food courts and multi-brand combo sites with other restaurants.

BWW Franchise: Pros and Cons

Exceptional franchisor support - a 100 Training and Support score, 260 hours of initial training, and a 1,185-outlet system - contrasts with very high startup costs, estimated at $2.44M–$4.83M plus $100K–$150K minimum reserves, which significantly raise required upfront capital for most investors.

Pros

A 100 Training & Support score plus 260 hours of initial training (both well above typical) shows the franchisor invests heavily in preparing new operators.

The initial franchise fee is only $1,250 (well below what's common in Food & Beverage), leaving you with more cash on hand for build-out and early operating needs.

The system has 1,185 outlets (well above typical for the sector), giving you strong brand recognition and operational scale to leverage.

Cons

Estimated startup costs are very high: Item 7 ranges from $2.44M to $4.83M (well above industry peers), and minimum reserves of $100K–$150K are also well above typical-expect materially higher upfront capital and cash-on-hand needs.

Multiple legal and regulatory disclosures are above typical: 6 disclosed lawsuits, 5 cases alleging fraud, and 3 government penalties - these items increase legal and operational scrutiny and warrant deeper legal due diligence.

There are 652 company-owned locations (well above typical) combined with 9 outlet terminations (well above typical), which raises questions about the franchisor's growth strategy and past franchisee retention that you should investigate further.

Lawsuits & Legal Risk

78/100

NORMAL

BWW - Facts: pending consumer class actions allege undisclosed takeout service fees and deceptive "boneless wings" labeling; a prior delivery-fee suit was resolved by settlement. Affiliate regulatory settlements addressed no‑poaching clauses and a Dunkin' data‑security consent, each resolved without admission. Advice: review Item 7 fee disclosures, Item 12 territory protections, termination/post‑termination covenants, and data‑security/privacy policies.

Territory Protection

51/100

Good

BWW grants a protected, site-specific Designated Area or Development Territory for an accepted location but not exclusive-Non-Traditional Locations and Limited Seating Facilities may be developed-and territorial rights under development agreements are contingent on meeting development schedules; the franchisor retains e-commerce, alternative-channel, other-trademark, and alternative-venue selling rights.

Training & Support

100

Excellent

The brand provides an extensive 260-hour training curriculum designed to prepare four staff members for launch. The program includes on-site launch support for operational readiness available at an additional cost, and franchisees are responsible for travel and living expenses.

Franchisee Stability

88/100

Excellent

BWW earns an Excellent Stability Score. Three-year turnover of 1.76% is well below the typical Food & Beverage franchise (around 5%), and lies nearer the lowest-churn 10% of Food & Beverage franchises (around 0.7%). Out of 28 total exits across the three reported years, ceased operations dominated with 23, alongside 4 franchisor buybacks, 1 non-renewal, and no terminations; the system had about 530 franchised outlets in the most recent year.

The dominance of ceased operations points to location-level economics; many operators appear to have closed underperforming units for site selection, market saturation, or local operating costs; those patterns merit review-examine where closures concentrated, speak with operators in affected markets, and ask the franchisor for examples of recovery and the support it provides marginal locations. For prospective franchisees, this is among the strongest retention profiles in franchising.

How Much Does It Cost to Open a BWW Franchise?

Opening a BWW franchise requires a total initial investment of $2,443,345 to $4,830,320, according to the 2024 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$2,443,345

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$4,830,320

Minimum Investment Breakdown

Franchise Fee$12,500

Real Estate$1,547,500

Equipment & Assets$1,142,245

Reserves$100,000

Training$8,000

Other$0

Maximum Investment Breakdown

Franchise Fee$25,000

Real Estate$2,320,000

Equipment & Assets$1,532,520

Reserves$150,000

Training$92,000

Other$710,800

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do BWW Franchise Owners Make?

BWW franchise locations reported average gross sales of $3,455,211 and median gross sales of $3,324,905 in 2024, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$3,455,211

Median Gross Sales:

$3,324,905

High Gross Sales:

$8,907,820

Low Gross Sales:

$1,258,636

Sample Size:

523

Percent Attaining Average:

44.2%

Audit Status:

Unaudited

Franchise vs Corporate Performance: Franchised sports bars had a higher average AUV (3,455,211) than company-owned bars (3,251,557) in 2023, indicating franchised locations on average generated more gross sales that year.

Performance Variability Analysis: There is substantial variability among franchised outlets, with AUVs ranging from 1,258,636 to 8,907,820 and a median (3,324,905) slightly below the mean, suggesting positive skew from high-performing outliers.

Data Scope and Limitations: The figures cover 2023 franchised outlets only, are unaudited, exclude recently opened/closed/atypical locations, and do not reflect costs or net income, limiting their use for profitability forecasting.

Frequently Asked Questions

Is BWW a good franchise to own?

Whether BWW is a good franchise depends on your goals, experience, and local market. Key factors from the 2024 FDD: BWW operates 1185 locations, received a legal risk score of 78/100, a training and support score of 100/100. Financial performance data is disclosed in Item 19. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.

Is a BWW franchise worth the investment?

The value of a BWW franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $2,443,345 to $4,830,320. BWW disclosed average gross sales of $3,455,211 in 2024. The system reported 9 terminated units in 2024. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.

What is the failure rate of BWW franchises?

In the 2024 FDD, BWW reported 9 terminated franchises and 0 non-renewals out of 1185 total locations. Franchise closures can result from many factors including market conditions, operator decisions, lease expirations, and franchisor enforcement actions. The FDD's Item 20 provides the most detailed unit turnover data.

How long does it take to break even with a BWW franchise?

Break-even timelines for BWW franchises are not disclosed in the 2024 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.

Is BWW a franchise or a corporate-owned business?

As of the 2024 FDD, BWW operates 533 franchised locations and 652 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.

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