Appell^®

Other Services • Year: 2025

All product and company names mentioned are trademarks™ or registered® trademarks of their respective holders. Use of these names does not imply any affiliation with, sponsorship by, or endorsement by them.

What Is Appell?

Appell offers franchised paving, maintenance, and striping services focused on parking lots. The operational model permits a home office as the Approved Location while requiring a company vehicle, one trailer, and 250–2,000 sq ft of storage for inventory and equipment, supporting field work. It serves primarily business customers but also industrial and residential parking lot clients. The core service bundle is the provision of paving, maintenance, and striping services using Appell’s proprietary methods and operational software.

Appell Franchise: Pros and Cons

The franchise shows unusually low legal and churn risk, with 0 franchise terminations, 0 disclosed lawsuits, 0 franchisor enforcement actions, 0 reacquired outlets, plus 0% manager equity and $0 minimum training cost. However, the absence of any disclosed negatives could indicate limited public data or a small system with less long‑term transparency and track record, raising uncertainty for owners.

Pros

0 franchise terminations, 0 non‑renewals and 0 reacquired outlets. All three are in the bottom 5% for Other Services, which suggests fewer operators have exited the system and means less churn and disruption for new owners.

0 disclosed lawsuits, 0 franchisee‑initiated judgments or settlements, 0 government penalties, 0 franchisor enforcement actions and 0 alleged fraud cases. This unusually clean legal and regulatory record (bottom 5% versus peers) lowers legal risk and supports brand stability.

Manager required equity: 0% and Item 7 training minimum: $0. Both metrics are well below typical for Other Services, reducing upfront financial demands and giving you flexibility on manager ownership and training spend.

Cons

Lawsuits & Legal Risk

100

Excellent

Appell reported no material legal proceedings,

Territory Protection

51/100

Good

Appell grants a protected Territory (typically 300,000–500,000 people, defined by geographic or political boundaries) that precludes other Appell franchised businesses within its bounds. Rights are contingent on meeting performance quotas; Appell retains rights to develop additional units, sell via alternative/e‑commerce channels, and allocate National Account work.

Training & Support

44/100

NORMAL

Appell provides a focused 39-hour training curriculum designed to prepare two initial franchisee personnel for launch, combining classroom instruction with hands-on operational modules. The program includes on-site launch support to assist operational readiness; franchisees are responsible for travel and lodging expenses, and on-site assistance may carry additional costs.

How Much Does It Cost to Open an Appell Franchise?

Opening an Appell franchise requires a total initial investment of $105,450 to $274,200, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$105,450

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$274,200

Minimum Investment Breakdown

Franchise Fee$35,000

Real Estate$0

Equipment & Assets$38,250

Reserves$15,000

Training$0

Other$17,200

Maximum Investment Breakdown

Franchise Fee$55,000

Real Estate$13,000

Equipment & Assets$131,650

Reserves$30,000

Training$7,000

Other$37,550

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do Appell Franchise Owners Make?

Appell franchise locations reported average gross sales of $2,939 and median gross sales of $2,500 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$2,939

Median Gross Sales:

$2,500

High Gross Sales:

$6,428

Low Gross Sales:

$1,101

Sample Size:

Audit Status:

Unaudited

Franchise vs Corporate Performance: The franchised sample jobs (average gross per sample job 2938.84) are materially higher than the single affiliate sample jobs reported, but the affiliate sample size is one and not representative.

Performance Variability Analysis: There is substantial variability across sample jobs (range 1101 to 6428 and median 2500), indicating outcomes can differ widely by location and project type.

Data Scope and Limitations: Data are limited to one selected local and one selected national job from four franchised outlets (and one affiliate) in 2024, are self-reported, and were not audited, so results should not be interpreted as annual per-unit revenues.

Frequently Asked Questions

Is Appell a good franchise to own?

Whether Appell is a good franchise depends on your goals, experience, and local market. Key factors from the 2025 FDD: Appell operates 9 locations, received a legal risk score of 100/100, a training and support score of 44/100. Financial performance data is disclosed in Item 19. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.

Is an Appell franchise worth the investment?

The value of an Appell franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $105,450 to $274,200. Appell disclosed average gross sales of $2,939 in 2025. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.

How long does it take to break even with an Appell franchise?

Break-even timelines for Appell franchises are not disclosed in the 2025 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.

Is Appell a franchise or a corporate-owned business?

As of the 2025 FDD, Appell operates 8 franchised locations and 1 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.

Interested in Appell?

Get more information and connect with the franchise directly.