ActionCOACH^®

Business Services • Year: 2025

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What Is ActionCOACH?

ActionCOACH is a Business Services franchise that subfranchises business coaches who provide coaching, mentoring, and training services to owners of small and medium-sized businesses. Franchisees operate as Partner or Firm Business Coach franchises, each with an exclusive Direct Marketing Area (DDMA) and a business-format system that uses branded materials and direct marketing outreach to acquire clients. The core service bundle consists of business coaching, mentoring, and training in areas such as sales, marketing, management, and leadership, supplemented by business-building products and a team structure that may include a Managing Director Business Coach and Employee Business Coaches.

ActionCOACH Franchise: Pros and Cons

The franchise's training and support score of 100, well above peers, promises comprehensive onboarding and faster ramp-up, but a high initial franchise fee of $180,000 - among the highest in Business Services - may materially increase the upfront capital required to join.

Pros

Training and support score of 100 is well above peers, indicating a comprehensive onboarding and ongoing support program that should shorten your ramp-up and reduce operational guesswork.

Territory protection score of 61 is well above typical for the sector, giving you meaningful protected territory and lowering the risk of nearby franchised competition.

Zero outlet non-renewals is unusually low compared with similar systems, meaning franchisees who reach term are choosing to renew rather than exit.

Cons

Six outlet terminations and 14 reacquired outlets-both well above typical-indicate notable operator turnover and that past franchisees have exited the system at a higher rate than usual.

One franchisee-initiated settlement, one franchisor-initiated enforcement action, two fraud-related cases, and two government penalties are all above typical levels, pointing to recurring legal and compliance friction between franchisees and the franchisor.

Initial franchise fee high range of $180,000 is among the highest in Business Services, which materially increases the upfront capital required to join the system.

Lawsuits & Legal Risk

55/100

NORMAL

ActionCOACH: Recent matters include enforcement of post‑termination obligations against a former franchisee (2019–2021) and an arbitration with a Colorado master licensee over renewal and minimum performance/royalty terms (2021–2022), both resolved by settlement without admission of liability. Due diligence: review post‑termination non‑compete/confidentiality clauses, examine renewal and minimum performance/royalty provisions, request copies of relevant settlement agreements and Item 12 territory protections.

Territory Protection

61/100

Good

ActionCOACH grants a limited, exclusive DDMA - a site-specific protected territory (typically about 10,000 businesses) in which the franchisee may market, operate, and relocate its office with franchisor approval. The franchisor retains rights to sell via across-area channels (internet/TV/e‑commerce), serve Blue‑Chip clients, and develop nearby units without offering a right of first refusal.

Training & Support

100

Excellent

ActionCOACH provides a targeted 50-hour training curriculum designed to prepare one individual for launch. The program includes on-site launch assistance to support operational readiness, with travel and lodging expenses the responsibility of the franchisee; on-site support is included in the franchise fees and does not carry an additional charge.

Unit Growth Analysis

ActionCOACH is down about 9.7% year-over-year and now sits at 131 franchised locations. For a new owner that decline reads as franchisee attrition and weakening demand - expect tougher territory economics, a softer resale market, and the need to insist on detailed explanations for recent closures, unit-level performance, and concrete plans the franchisor has to stabilize and rebuild before you commit.

How Much Does It Cost to Open an ActionCOACH Franchise?

Opening an ActionCOACH franchise requires a total initial investment of $74,419 to $158,618, according to the 2025 Franchise Disclosure Document. This range covers the franchise fee, real estate, equipment, training, and initial working capital needed to launch and operate through the early months.

Minimum Investment

$74,419

Franchise Fee

Real Estate

Equipment & Assets

Reserves

Training

Other

Maximum Investment

$158,618

Minimum Investment Breakdown

Franchise Fee$45,395

Real Estate$0

Equipment & Assets$500

Reserves$5,000

Training$15,500

Other$8,024

Maximum Investment Breakdown

Franchise Fee$45,395

Real Estate$6,500

Equipment & Assets$5,000

Reserves$45,000

Training$18,699

Other$38,024

Investment Analysis

This investment analysis is coming soon. Have ideas for other analyses you'd like us to add? Get in touch.

The initial investment amounts shown are estimates only. Actual costs may vary based on location size, business model, and multi-unit ownership arrangements. We recommend reviewing the full Franchise Disclosure Document for complete details.

How Much Do ActionCOACH Franchise Owners Make?

ActionCOACH franchise locations reported average gross sales of $222,434 and median gross sales of $120,000 in 2025, based on financial performance data disclosed in Item 19 of the Franchise Disclosure Document.

Average Gross Sales:

$222,434

Median Gross Sales:

$120,000

High Gross Sales:

$1,269,677

Low Gross Sales:

$223,235

Sample Size:

123

Percent Attaining Average:

30.0%

Audit Status:

Unaudited

Franchise vs Corporate Performance: Item 19 reports unaudited, voluntary gross revenue results for outlets for the year ended December 31, 2024. For the U.S. statewide sample the average annual gross revenue was $222,434 while the median was $120,000. The mean materially exceeds the median, indicating the presence of high-performing outliers (top = $1,269,677) that pull the average up. Only 30% of reporting franchisees (37 of the 123 reporting outlets) reached or exceeded the average, which reinforces that the average is driven by a subset of higher‑earning outlets rather than typical performance.

Performance Variability Analysis: There is substantial variability across outlets. The reported low shown in the table is $223,235 (note: the low reported in the OneCo region table is different), and the high is $1,269,677, producing a wide distribution. Revenue mix tables show 1-on-1 sales average $176,721 (median $102,154) and other products average $70,359 (median $23,700), indicating 1-on-1 services are the primary revenue driver but other products can be meaningful at higher-performing outlets. Only about 30–31% of franchisees reached or exceeded the stated averages for gross revenues and 1-on-1 sales, confirming that typical franchise performance is below the arithmetic mean.

Data Scope and Limitations: All figures are explicitly unaudited and reported on a voluntary basis; Item 19 states results exclude deductions for cost of sales, operating expenses or other costs, so no net income or profitability measures are provided. The sample coverage differs by table (e.g., 123 outlets reported for the U.S. tables; 26 outlets for the OneCo region tables), and notes indicate some outlets had multiple coaches or multiple outlets per franchisee. Because of the voluntary/unaudited nature and the lack of expense data, these gross revenue figures should not be treated as guarantees of future income; prospective franchisees should request written substantiation and outlet-level P&L/expense detail before relying on these numbers.

Frequently Asked Questions

Is ActionCOACH a good franchise to own?

Whether ActionCOACH is a good franchise depends on your goals, experience, and local market. Key factors from the 2025 FDD: ActionCOACH operates 131 locations, received a legal risk score of 55/100, a training and support score of 100/100. Financial performance data is disclosed in Item 19. Prospective franchisees should review the full Franchise Disclosure Document and consult with a franchise attorney before making any investment decision.

Is an ActionCOACH franchise worth the investment?

The value of an ActionCOACH franchise investment depends on factors such as location, operator experience, and market demand. The initial investment ranges from $74,419 to $158,618. ActionCOACH disclosed average gross sales of $222,434 in 2025. The system reported 6 terminated units in 2025. Franchise investments carry inherent risk, and prospective buyers should conduct thorough due diligence before committing capital.

What is the failure rate of ActionCOACH franchises?

In the 2025 FDD, ActionCOACH reported 6 terminated franchises and 0 non-renewals out of 131 total locations. Franchise closures can result from many factors including market conditions, operator decisions, lease expirations, and franchisor enforcement actions. The FDD's Item 20 provides the most detailed unit turnover data.

How long does it take to break even with an ActionCOACH franchise?

Break-even timelines for ActionCOACH franchises are not disclosed in the 2025 Franchise Disclosure Document. Break-even periods vary significantly based on initial investment level, local market conditions, operating costs, and revenue ramp-up speed. Prospective franchisees should build a pro forma financial model using Item 7 cost estimates and, where available, Item 19 financial performance data from the FDD.

Is ActionCOACH a franchise or a corporate-owned business?

As of the 2025 FDD, ActionCOACH operates 131 franchised locations and 0 company-owned locations. Franchise opportunities are available through the franchisor's disclosure process.

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